JAR is a jewelry brand, named on the initials of his founder, Joel Arthur Rosental. It exists more than 4 decades, but still shrouded in a variety of secrets and legends. Talented self-tailed designer, Rosenthal works in a non-explosion salon at the Vandom Square in Paris, where he accepts regular customers. Among the former and current fans of his work - Elizabeth Taylor, El Macherson, Barbara Walters and other stars.
American actress Ellen Barkin somehow called a talented designer "Matisse of our time." In his work - all the same colorful spots filled with light and cleanliness. And he is often compared with Carl Faberge - due to bold experiments with the design.
Rosenthal and decorations: why it all began
Joel Arthur Rosental was born in 1943 in Bronx. The family was the most ordinary: dad - postman, mother - biology teacher. The only son, Joel spent a semester in New York City College, studying languages: he managed to learn French, Italian, English and Yiddish.
After College, Joel then entered the University of Harvard and began to study the history of art and philosophy. In 1966, having received a higher education, went to Paris - to look for himself. Initially, wrote scenarios, then carried away by embroidery and even opened a small shop. Business developed, Rosenthal experimented with filaments of unusual colors, collaborated with Hermes and Valentino.
Once a familiar designer asked if he could come up with a rim for a gems? From this point on, Career Joel Rosental has changed cool.
First work and popularity
Joel Arthur Rosenthal began to study jewelry design. To do this, he returned to New York and settled to work as a seller-consultant in Bulgari boutique. A few years of work among the iconic jewelry helped to find faith in their own strength. In 1977, Joel arrived in Paris to conquer him.
Rosenthal founded his own jewelry brand for a couple with a friend, the Swiss psychiatrist Pierre Jeannet. The first works created from affordable materials - small color diamonds, coral and lunar stone. Success came quickly, and soon partners opened a small shop on the Vandom Square, 7. He is now there: without signs and showcases, only "for their own." Get inside only by appointment.
In the mid-1990s, JAR expanded the range by adding perfumes into it. Fragrances are sold in two boutiques: one - in Paris, two steps from the jewelry salon, the other - in Manhattan. They recreated the same atmosphere of mystery and inaccessibility as in the first store of the brand: the complete silence, the abundance of velvet and only a few compositions at a price of $ 325 per ounce (approximately 28 g).
In 2002, the first public exhibition was held in London, on which Jar products were presented. Joel Rosenthal insisted that the light was muffled, and the visitors were distributed by lanterns. They moved along the hall literally to the touch, snatching each of the 400 exhibits. On the occasion of the exhibition, the book Jar Paris was published - a catalog of 720 pages printed by limited edition.
In order to thank 145 customers who lent jewels to the exhibition in Somerset House, Rosenthal sent each of them a pair of "Pansy" seagh of colored aluminum. Decorations resembled petals of Pialyok "Pansies". The gift was symbolic: the name of the delicate flower is often used in French to designate thoughtfulness. For visitors, the exhibition was additionally manufactured by a thousand steam serg; They were repaid in a matter of days.
Rosenthal is the first and only jewelry designer awarded the personal exhibition in the Metropolitan Museum. It took place in 2013 and became a real event. Metropolitan Museum is one of the oldest and most famous artistic museums of the world.
Two years earlier, Jar attracted the attention of the fashionable public at Christie's auction. She was part of the Collection Elizabeth Taylor, put up for sale after the death of the actress. Among the jewelry, the total value of which was $ 30 million, the ring jar was present - a gift of the designer on the 70th anniversary. The decoration was remembered by a sentimental heart with a diamond on one side, and the sign of infinity - to another. The vintage cut - 8 faces of the crown, 8 - the pavilion gave stones soft and gentle shine.
In 2019, Christie's Maharajas and Mughal Magnificence was held - the sensational auction, which collected the impressive collection of Indian jewelry and works of art from the famous Al Tanya Museum collection. About 400 lots created in different epochs were participated - from the times of the great Mughal until the XIX-XX centuries. Only two modern jewelers are presented - JAR and Virere Bhagat.
Parisian designer remembered a luxurious ring with a pink Diamond of Golconda from the oldest and richest diamond mine of India. The stone weighing more than 10 carats was installed in a frame of black gold with a smaller browse. And the real extension produced the titanium brooch with the form of an elephant, decorated with a diamond egret - luxurious, bright and very realistic.
Brand features
JEB jewelry are incredible sculptural work, volumetric and alive. The basis is the metal of dark color - black gold, titanium, aluminum or author's alloy of gold and silver developed by the master. The unusual background is needed so that the colors of the stones used are still brighter.
The emphasis in the works create gems:
- amethysts;
- sapphires;
- Tanzanites;
- Colored diamonds.
Joel Rosenthal often uses the equipment of Pave. Stones are installed so close to each other that frame becomes practically not distinguishable - it seems that they form a real precious bridge. Shades smoothly go into each other, giving the product and depth.
The designer draws inspiration from nature. In his works, the effect of ar-nouveau style is traced, as well as its own bold experiments with geometric shapes, spirals and spheres.
Wizard's invited jewelers from France and Switzerland are working to create jewelry products on the sketches of the master. There are no collections for retail sale from the brand - each product is manufactured individually for the future owner. In total, no more than 100 works are produced.
Joel Arthur Rosenthal believes that jewelry should complement the client. He reserves the right to refuse to sell the subject, if he believes that the decoration will not look good on the estimated owner.
Prices
Jar works are expensive, and they are not easy to buy them. However, they always attract the attention of collectors. Already 14 products were sold at auction at a price of more than 1 million dollars each, and the most valuable - Rubin Broollia brooch - for 4.3 million.
Jar's products hunt kinostors, fashion lawmakers and collectors. And even this is a good investment: over time, the cost of the works of the famous designer does not fall, but grows, and repeatedly.
Video materials on the topic: