Canada's authorities intend to follow Australia from Facebook deductions by the Canadian media for news content. As Reuters writes, the government of the country is ready to put forward the bill, similar to what the Australian authorities are now discussing.
Facebook has already turned off the possibility of publishing news from around the world for users in Australia and share Australian news for foreign users. The Minister of Canadian heritage Stephen Guilbo, responsible for developing the law, condemned Facebook actions and stated that they would not stop fat.
Last year, the Canadian media warned about the potential market failure if the government does not interfere with Facebook. According to them, an Australian approach in which technological companies should enter into contracts with the most popular media will allow publishers to receive 620 million Canadian dollars per year. They warned that otherwise Canada will lose 700 of the 3100 jobs in printed journalism.
Another option that is considering the Canadian government is to follow the example of France. Here, the interaction model involves negotiations between major IT companies and publishers for compensation for using news content.
"We are working to see which model will be the most appropriate," Hilbo explained, adding that last week he spoke with his French, Australian, German and Finnish colleagues to work together to ensure fair compensation for content.
"I suspect that we will soon have 5, 10, 15 countries that will take similar rules whether Facebook is going to break relations with Germany, with France?" - said the Canadian minister.
In Australia, local media lost about 13% of traffic from Australia and about 30% of traffic from abroad for several hours after the introduction of restrictions on Facebook. At the same time, the overall Australian traffic did not move to other platforms.
If blocking continues, readers adapt to other content delivery models. They will start reading news on publications or subscribe to newsletters, Neiman Lab believes. However, most random readers risks skipping news: News make up only about 4% of the usual tape.