Podcasts - the thing is very curious, although non-university. In fact, being a replacement of modern radio, it is not suitable for everyone, because not everyone can take it and start listening to something for a long time. Still, someone is really difficult to focus on content, not possessing the visual side. I myself am in their number and even interview prefer to look in video format, not audio recordings. However, Apple believes that for a specific audience it can be useful. Therefore, the company decided to substantially profite his podcasts.
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Apple launched the Apple Podcasts Spotlight initiative, in which it is planned to mark the creators of the best content on the "Podcasts" platform every month. It turns out something like "editorial choice" from the App Store, only the exception that podcasts will not just get out users in recommendations as applications, but also will receive the right to the corresponding icon on the album or release icon. This will make them more recognizable and will allow you to separately separate the passage content from the top.
What is Apple Podcasts Spotlight
The first subcast marked by the Apple Podcasts Spotlight Prize was the Celebrity Book Club program, which Chelsea Delean and her friends are. They tell about the life of celebrities, problems in their personal and professional life, based on excerpts from memoirs, newspapers, magazines and other sources. Dellenez has a rather wide audience of listeners, therefore it is obvious that her show celebrated a prize of no accident. However, it is expected that the existence of Apple Podcasts Spotlight will lead to the appearance of a high-level new show.
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Subscribe to Apple Podcasts
Most likely, the new Apple Initiative is needed to increase the popularity of the proprietary service of podcasts. After all, now it is even a well-known playground, but still low-job from a financial point of view. The creators of the content practically do not have the ability to monetize their work to start receiving money for it. And the appearance on the "podcasts" of the top show will give a signal to other content makers, which are likely to also wake out on the site, and then Apple itself will be able to monetize it.
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How? In fact, the option here is only one - to submit a paid subscription to podcasts. Rumors about this have already walked for some time ago, but recently the probability of the transfer of "podcasts" to the subscription model began to speak very actively. Because the Apple Podcasts Spotlight initiative was really running not just so, in fact, preceding the platform transition to a new level of development. The main thing is that along with a paid content, the site remains and free, saving the audience, not ready to pay money, but who wants to listen to the audio format.