We tell about new and interesting business books, but do not forget about the wonderful world of other literature. A good reason to talk about the importance of reading appeared in connection with the release of the book "Useless Classic" Leonid Klein, a philologist, a radio host and senior teacher of Ranhigs.
For many years, Leonid has been promoting the idea of the usefulness of classics, and culture as a whole, for corporate managers. Conducting lectures for employees of Sberbank, Russian Railways, HP, etc., he uses examples from fiction, finding them answers to questions - from building sales before developing a strategy. Actually, it was on the basis of lectures and a book was built.
Taking the thought of returning to the classics for entrepreneurs and managers may not be easy, especially considering that the author of the book immediately uses the most severe weapons - "War and Peace", and readers may experience injuries from learning such works within the school program. Nevertheless, moving from the head to the chapter, one can make sure that for a businessman, fiction becomes the source of new ideas, advice, knowledge and new approaches to thinking, solving problems.
In more detail about this - in the interview with Leonid Klein, here we tried to consider the topic of literature a little deeper (and a little less serious) and found that at a certain angle and in folk creativity you can see a business component.
- Insider view on features and problems when carrying out M & A transactions. The book is written on the basis of the exciting history of successful absorption. ("Kolobok")
- The Freemium business model is most popular in the gaming industry, but the book clearly shows the possibilities for its successful use in other sectors of the economy. ("Porridge from the ax")
- A classic work on the benefits of teamwork will be useful not only to HR specialists and managers. An important feature is the study of Case to address the problems associated with the unexpected success of the company. ("Repka")
- The history of the Russian Visioner, changing reality, thanks to innovative solutions, which beat his time: unmanned transport, contactless delivery, voice interfaces and much more. ("By magic")
- One of the first books that view the problems of Sharing Economy (joint consumption economy) on the example of the real estate market. An indispensable material for developers and investors developing projects in the field of flexible offices, coworking. ("Teremok")
- The most famous book on the exit of a regional entrepreneur from the comfort zone, changing his life and achieving personal effectiveness. ("Ilya Muromets")
- Guidelines for negotiation and sales built on practical examples. Focused on maximizing efficiency when building a dialogue with a business partner and discuss the terms of the transaction. ("Many and Bear")
- The book offers a wide circle of readers. Original reading of events related to the abolition of the "Gold Standard" and transition to a modern financial system. ("Ryaba chicken")
Useless classic. Why artistic literature is better management textbooks
Leonid Klein
"Alpina", 2021