Andrei Trubnikov was bad in his own home. The housewife found a businessman unconscious and caused an ambulance, but doctors did not have time to save him. The exact cause of death is still unknown.
Trubniki was poor, went to Oka and never thought it would make cosmetics for women. But then he came up with a brand with a cute old woman on the package: Grandma Agafey.
Andrei Trubnikov loved the toad
A businessman had some kind of passion for the toads and a frog since childhood. He even had a toad - souvenir with the Philippine Cebu Island. This toad was sold there as a wallet and a talisman who lures money. And then she moved on the neck of the businessman and attracted the attention of all his interlocutors.
Andrei Trubnikov opened the cosmetics brand with two Syrians
His brand was called the Russian Field. Its partners were two Syrians - Yusef and Azzam. And he created the brand in order to revenge the company that offended his friend - Dmitry Selezneva. The company was engaged in selling cosmetics on herbs. Trubniks also began to sell such cosmetics, but cheaper.All over the office of the "Russian Field" went portraits of Putin
In 1999, a brand "Russian Field" appeared. In 1999, Prime Minister Vladimir Putin appeared. Trubnikov took office by portraits. Journalists thought it was such a stub. But in fact, Putin really respected Putin.
Andrei Trubnikov came up with a new shampoo formula
He believed that buying a jar of shampoo every two weeks - it's expensive. Therefore, he decided to develop such a formula so that the hair was clean, and the shampoo was enough for a long time. And then he began to expand the line of products "Russian Field".
Andrei Trubnikov is looking for technologists
A variety of specialists came to him at the interview. One persuaded it to put into shampoo and cream algae, the other assured that chicken fat is an old and reliable agent. The third hysteria and threw boots. But in the end, he found the necessary specialist - Anastasia Volkov.What happened to the "Russian field"?
Trubniks in secret from the Syrian partners began to invent a new brand. He came up with the idea, scored the team and left the project.
How Andrei Trubnikov came up with Grandma Agafia
In 1999, Trubniks saw an advertising poster of the beer "malt." The advertising slogan was like this: "malt. For quality answer. " And he then thought:I then thought how well it was, I rightly believe that the malt guarantees quality, I want to drink it beer. And not to do as in cosmetics so that someone guaranteed quality too?He then thought for a long time who could also advertise his product. And invented the image of Grandma Agafia.
Andrei Trubnikov invents the biography of Grandma Agafia
He and his team come up with the biography of Grandma Agafia. They try to come up with even the smallest details: where she lives, as she says, as dressing. In the company, even letters came to send them to Grandma Agafier. The old woman was invented a year and a half.
Product Andrei Pipenoy Nobody wanted to take
Companies refused. But his friend Dmitry Seleznev came to the rescue, the one, for which the "Russian field" was created.
Andrei Trubnikov was poor
In the 90s with work it was so bad that the tubes decided to sell her jacket to buy food. But accidentally found 100 dollars. He and his wife staged a whole feast: bought sausages, cake, vodka, cheese. Later, the businessman lived with a good income.Interview with Andrey Trubnikov
RBC made a great interview with him.