One of the main "advertising" events was the short roller Reddit, to which the site "spent the entire marketing budget."
On February 7, the 55th Superbul was held - the Final of the American Football Championship (National Football League).
The broadcast of the American football finale attracts about 100 million families including thanks to the new trailers of the expected films, expensive commercials and stars speeches.
The cost of a 30-second commercial in 2021 is about $ 5.5 million.
This year, the format of Superbound has changed due to a pandemic. Some car brands abandoned advertising due to financial losses, Budweiser, Pepsi and Coca-Cola instead of shooting rollers transferred money to the popularization of vaccination or charity.
Successful beginners who won the Pandemic or its consequences came to their place: RobinHood online broker, VROOM car sale service and others.
Reddit.
Unexpected five-second advertising, which is devoted to the events of the last weeks about the struggle of WallStreetBets with Wall Street and the "Community strength". Inside the video, Reddit placed appeal to users - to read it, you need to put a video pause.
What Just Happened? https://t.co/dyprp6deqt.
- Reddit (@Reddit) 1612743930.
RobinHood - "Inborn Investor"
The first online broker advertising on the superbound. It says that anyone can become an investor, and is intended to attract the attention of those who "invest in themselves, people and things that they like, be it opening a business or a change of hair color."Amazon - "Body Aleksa"
In advertising, Michael B. Jordan, who became a "new design" of the speaker, became in advertising by the person's voice assistant Amazon Alexa.
Anheuser-Busch - "Let's drink beer"
David Fincher took off the commercial on the moments when people are going to drink beer. But the main idea of such moments is not beer itself, but the opportunity to be together.Cadillac - "Hand Scissors"
The story of Edward's Hand-Scissors's Son, whose role to fulfill Timothy Shalama. Survive with uncomfortable hands helps the Cadillac Lyriq electro-explosion.
Doritos - "Flat" Matthew McConaja
In the Doritos advertising, the two-dimensional version of McConaha does not acquire the form until you eat doritos.GENERAL MOTORS - "No, Norway"
A new roller of an advertising campaign to promote electric vehicles, where Will Ferrell talks about his hatred of Norway.
In this country, half of the sold cars are electrical, and they are embedded faster than in the United States. GM promises to release 30 new models of electric vehicles by 2025.
Jeep - "Meet in the middle"
Advertising with Bruce Springstin, calling on to unite in difficult times and "meet in the middle" (metaphorically and literally, part of the video shot in the chapel of the city of Lebanon in Kansas, the geographical center of the United States).Indeed - job search during unemployment
Indeed employment site launched the first advertising on the superbound - during the growth of unemployment and economic problems in the United States. The video emphasizes that the brand "gives an emotional journey to applicants, and not just helps to find a job."
Doordash with Sesame Street
DOORDASH Delivery Service is another superbound. The brand removed the musical with the characters "Sesame Streets", which walk around the area and show what things they can deliver.Jimmy John's - "War Sandwings"
A minute roller about "sandwich mafia", stylized under the criminal drama about the war of criminal groups, in the center of which - sandwiches.
M & M - Can Candy Repair Situation
Several format scenarios "Oh, I really didn't have to do this," where people are trying to correct the situation with the help of M & M candies.Toyota - History of Paralympic Bashing
The brand told the story of the Buncihih Jessica Long - a 13-fold winner of the Paralympician, which american family has fallen from the Siberian orphanage.
Logitech
The first advertising roller of the manufacturer on the superbound is with the participation of Lil Nas X, who sings the new song Montero.Tide - "Sweatshirt with a hood of Jason Alexandra"
Advertising of the detergent P & G on the adventures of hoodies.
Huggies - About newborn
A 30-second roller about the kids who were born on the day of superbound. Frames for her provided parents of newborns themselves.VROOM - "Non-contact car delivery"
The first commercial roller of the used car on the superbound, which shows how "painful" buy in the showroom and how easy it is to get a car to the "non-contact" way.
Dr. Squatch - "Smell Champion"
The first advertising brand on the superbound. In it, the company offers organic and natural manual soap to men who want to feel men and smell the champion.PRINGLES - "Combination of tastes"
Advertising promotes practice to fold several types of pringles together and combine their tastes.
Fiverr.
Platform for FiveRr freelancers launched its first advertising on the superbound with the owner of Four Seasons Total Landscaping and President Marie Siraw.This place has become popular after the US presidential election in 2020, when the Trump team for a press conference booked in Philadelphia a place in the parking lot of the Four Seasons Total Landscaping - Landscape Design Companies, located next to the sex shop and crematorium.
Speech The Weeknd.
The singer invested $ 7 million into the speech to make the show at the break between the match periods, "as he thought about him."
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