VTB and Magnit summed up the first results of the work of the jointly developed payment service Magnit Pay. For a month and a half of the work, about 100,000 "Magnet" customers have become its active users, and more than 55,000 users have added Magnit Pay card to services for contactless offline payment (Apple Pay, Google Pay, etc.). About 30,000 virtual payment cards are produced in the appendix every day, and their total number is about 1.5 million units.
Almost half of Magnit Pay users paid for goods and services acquired outside the Magnit stores. Most often, the virtual card was used in food stores, cafes, restaurants and facilities of Fastfud, and also paid delivery services and purchases in alcohrokers. Most active users of Magnit Pay are in Moscow, as well as in the regions of Central Russia and in the North Caucasus.
"The launch of Magnit Pay in mid-December 2020 became the first stage of the development of super-expression on the basis of the magnet loyalty program. For large market players from different industries, this is a unique direction that opens up new opportunities to attract and retain millions of new customers. The first results of the joint payment service of the magnet and VTB prove the timeliness of such a project for retail clients in Russia, "the member of the Board of the VTB Bank Svyatoslav Ostrovsky commented on.
"We are satisfied with the first results of Magnit Pay, - said Deputy General Director, executive director of" Magnit "Florian Jansen. - These results are achieved without any marketing support from our part. In the spring, we will launch a special program to promote the service and can noticeably increase the audience. We have big plans for the further development of Magnit Pay, we want to make a financial service that will be seamlessly integrated into modern purchasing experience. "
Virtual cardholders more actively bought in Magnit stores: they came for purchases by 19% more often than the remaining participants in the loyalty program, and their average check was 4% higher. The participants of the loyalty program as a bonus are accrued with an additional 0.5% of the purchase of Magnit Pay, and the first 30 days are twice as much.
In the near future, Magnit Pay will introduce the possibility of paying QR code at the checkout, the services of a credit broker will appear. Also in the plans - to start payment of services in the application itself of the loyalty program "Magnit": for example, you can pay communication services and replenish the transport card. In the future, non-financial services may appear in Superappe "Magnit" - a taxi order, tickets for events, reservations of restaurants and ordering food delivery. Also in the application will be integrated its own service delivery service from all Magnit formats.
With Magnit Pay, you can pay for purchases in any store - online and offline, in the network "Magnit" and outside it. To get a virtual map, you need to register in the application of the magnet loyalty program. After passing simplified identification in the application on the map you can keep up to 60,000 rubles and spend up to 200,000 rubles per month.