If entrepreneurs sell goods through marketers, then most often they work at Ozon and Wildberries, just less often - on Tmall and Yandex.Market. But the popularity of Internet sites is constantly growing, so new competitors of familiar marketers appear in Russia.
New platforms open not only major market players like "Yandex" or "Sale". For example, the Kazanexpress Regional Marketplace is a project that has grown from the startup of Innopolis entrepreneurs. Founders make focus on local sellers and fast delivery. We tell you that interesting in the new marketer and how to start working with it.
Kazanexpress is a regional alternative to large marketers, which works in Tatarstan, as well as large cities of Russia (for example, Nizhny Novgorod and Yekaterinburg). He appeared three years ago in Naukograd Innopolis as a startup, and now actively develops in the Central and Ural regions.Founders of the site launched the project to impose a competition to federal players in the regions in the delivery speed. The work of the marketer is based on the fact that the warehouse processes orders and shipments the goods on the same day, and not for two or three working days.
The site works on the Wildberries principle: delivers goods through their own points of issue and courier delivery. With other logistics companies, Marketplace does not cooperate so that the delivery time does not increase.
Marketplace takes only a commission from the final sale price - there are no individual expenditures on logistics or storage. At first it is 20% for everyone, but on goods more expensive than two thousand rubles can be agreed. For example, if the store offers a wide range and gets hundreds of orders per month, then the commission can reduce up to 3%.
Only legal entities or IP can work through Kazanexpress. Requirements few:
the presence of OKVED code 47.91;
Mass of goods - no more than 15 kg;
Package size over the sum of three sides - no more than 190 cm;
A ban on the sale of illegal goods, counterfeit and replica.
Previously, Marketplace worked with self-employed, but refused due to income restrictions: Self-employed received more than 2.4 million rubles a year and became saline. But the playground works with IP, which pay a tax on professional income. We told how to combine the statuses of self-employed and IP.
To create a store profile in the marketer, you need to register. The first stage takes about two minutes:
1. Open the registration page.
2. Specify the name, phone, mail and come up with a password.
3. Confirm the phone and mail - on a six-digit code.
4. Specify the person's passport data that will manage the store.
5. Fill out the details of a legal entity or IP, and then save the settings.
6. Click the "Create Store" button in the left menu.
7. Write a unique name, an Internet address and a description of the store.
The second stage is to send and verify the documents. These are the papers:
1. For IP:
Notification or certificate of state registration as an IP.
Photo with opened passport page in hands along with a face in one frame.
2. For LLC (and other villages):
Notification or registration certificate.
Order or decision on the appointment of the director.
Articles of association.
A copy of the main page of the passport of the director.
If the store will manage not IP or director, but another employee, then send two documents further:
- Photo of a manager with opened passport page opened in hands.
Photo of a power of attorney.
Send photos and scans documents by mail
. In the subject, specify the name of the Yul (you can add Inn so that there is no confusion). Documents check one working day.
The last stage is to create a store. To arrange a public profile, open the store, go to the "Design" tab and download the cover with the logo - by analogy with Ozon and Aliexpress. Here is an example of a good and stylish design.
After registering the store, the entrepreneurs are available sections "Goods", "Overhead" and "Labels". They help create goods cards, form acts of acceptance and make their own barcodes.
In terms of goods, the playground is practically no different from other marketers, because the principles are the same everywhere: a description with the benefit for the buyer, beautiful and high-quality photos, detailed properties and characteristics. Make clear and capacious headlines to give maximum information, but do not mislead buyers.
If you want to give the buyer a more complete picture of the product, add 360 ° format overview page. Write the video in the 3D-shooting format, download the file to the card - and buyers will be able to consider the goods from all sides.
Important: To successfully send the item to Fulfilment Center, in the product card you need to specify the EAN-13 barcode. Usually it is indicated on the factory packaging. But if there is no code, you will have to create in the "Label" section, print and glue on the package (not the goods itself, namely the packaging in which you send the goods to the warehouse).
Before sending goods, form an act of acceptance and transmission in the "Overhead" section. Make a list of products with barcode numbers, title and quantity.
Print the act in two copies: one Put in the box with goods, the second attach to the package itself (for example, place in the perfoifyle and glue).
So that the goods quickly sorted in stock, distribute them into groups in the box. For example, in one place, fold the books, in another - notebook, in the third - office. If all goods are mixed, they will be returned to the opening.
Important: The total retail price of goods in one batch should be at least 50 thousand rubles. Discounts and shares are not taken into account.
You can send goods to a fulfilment center in two ways:
1. Send on your own. You can bring the goods personally or transfer the transport company to the warehouse at the address: Tatarstan, Zelenodolsky district, Dubrovka village, Gortopo Street, House 1. Here are the contact details of the recipient.
2. Send via the issue. If your city has a KAZANEXPRESS issue point, you can give it directly to the logists of marketer. To do this, you can bring the goods to the item or contact the manager through the telegrams so that the party is taken directly from your warehouse.
Delivery by Marketplates forces Paid:
1000 rubles per cubic meter, if you are less than 200 km from Kazan;
1400 rubles per cubic meter, if further.
Standard box - 60 × 40 × 40 cm. Its sending will cost approximately 100 or 140 rubles. Send goods can be companies from anywhere in Russia, even if there is no point of issue.
To figure out in detail how to register a store, please send the goods to the warehouse and track statistics, you can use the KAZANEXPRESS instruction. The Market Place Support Service is available in Telegram, by mail or by number 8 (800) 700-90-86.
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Another option to open the score is to leave the phone in the form, which is located below the text. A specialist will call you back, clarify the task and will open the score.