On the eve of March 8, retailers told about the most popular gifts, festive promotions and shared observations that it was given to women to the spring holiday.
Source: Pixabay.
X5 Retail Group launched in the "Crossroads" network "Taxi as a gift for March 8" together with a partner Call to Visit. The promotion will be held from March 4 to March 11 and will be available in all supermarkets of the trading network. Free to call a taxi will be able to participants in the loyalty program "Club Crossroads". To participate in the promotion, you must make a purchase from 1,500 rubles with a club map in any network supermarket and get a coupon check box with a promotion and a QR code leading to the Landing promotion. You can call a taxi by scanning a QR code on a check or by calling a partner call center. After confirming the call using promotion, the buyer quickly serve the car and deliver to the desired address within a radius of 5 km from the store.
"Alphabet of Tasus" found out that Muscovites and Petersburgers are bought on the eve of March 8. The demand for cosmetics gift sets in the pre-holiday period is steadily growing year to year for the last three years, now growth is about 66% in comparison with the basic week. The greatest growth is shown cosmetics and hygiene products: spa products (+ 109%) and skin care products (+ 80%). 4 times the category of tea sets (+ 419%) has grown. Kitchenware is chosen as a gift, their growth was 24%. Growth shows fish gastronomy: the demand for seafood increased by 68%.
The list of most popular drinks by March 8 includes sparkling wines (their sales increased by 143%), Vermuta (+ 55%) and liqueurs (+ 38%) and Wine (+ 19%) with a total increase in category by 40%.
"Children's World" compiled a rating of the most popular toys for girls by March 8. The retailer experts analyzed the purchase of clients in the retail network, as well as in the online store and mobile application and made up top 7 gifts for girls by March 8. As a result, the most expected gift for girls this year will be the Barbie doll. Lol, Na! Na! Na!, As well as game sets and sets for creativity will also be high demand. The average value of the gift for the girl by March 8 remained at the level of last year and will be no more than 900 rubles.
Top 7 toys for girls: Barbie Extra doll; Set LOL SURPRISE OMG Lights; ATTIVIO "SLIM-LABORATORATORY IN TOO"; Doll Na! Na! Na!; Enchantimals "Snow Valley Chalet"; Furreal Friends "Glamorous Pet on a Leash"; Set for Clementoni creativity Creating soft toys.
In the shops of the "Red Yar" network on the radio in the shopping halls, poems on colors and congratulations for customers were sprouted. Also, the network purchased half a million colors, which have already been on sale: tulips of several varieties, cut chrysanthemums, hyacinths, crocuses and chrysanthemums in pots. Directly to the holiday in the outlets will appear roses. A trial lot of mimosa will come to part of the regional center shops.
Source: Pixabay.
On the eve of the International Women's Day online express retailer "Scooter" will launch the delivery of colors in 15 minutes. You can order a bouquet of seven tulips from March 6. Flowers will appear in the "scooter" in a special festive selection, which will also include fruit, sweets, cosmetics, non-alcoholic wine and other gifts for the upcoming holiday. Flower delivery will be available in all regions of the presence of "scooter" in Moscow and Moscow region, St. Petersburg and the Leningrad Region, Nizhny Novgorod and Kazan. The action will last until March 9 inclusive.
Online-store for the first time began to deliver flowers. This service is the first shopping experience to deliver an order directly from the partner, bypassing the Westerns "Linkos online" to ensure maximum freshness of bouquets. The partner of this direction was the Moscow Studio Floristics "Botany".
Also, "WKONOS" analyzed more than 50 thousand orders of their buyers on the eve of March 8 and found out which products grow more actively. It is noted that the main purchases are expected on the eve of the holiday. Traditionally, the demand for chocolate and candy, goods for beauty and house, and also noticeable buyers to red calamities are noticeable. At pre-holiday time, the change in the category "Confectionea" and "tea and coffee" relative to the base week was about 40%. The most popular brands in the category "Confectionery" became Merci, Lindt, Mon Cheri, Milka and Corkunov.
Most of all during this period, the sale of chocolate sets increased, the growth was 594% and sets of candy, height 395%, as well as tea sets, growth of 216% relative to the basic week. In addition, chocolate eggs enjoy popular. In the Fresh category, salmon caviar uses the greatest demand, its growth was + 53%. There is an increase in demand for the vegan caviar, an increase of 120%. This can be associated with the fact that the post of March 8 begins. It is worth noting that in 2021, salmon caviar, chocolate and candy kits are in less demand for last year, but growing demand for milk and bitter chocolate tiles at 40%. The demand for cosmetics and household goods grows: bedding increased by 180%, kitchen accessories by 60%, and cosmetics are 30% relative to last year.
In addition to high demand for products, food demand is growing for textiles, cosmetics, kitchen goods. For example, bedding grow at 567%, kitchen accessories - an increase of 84%, hair care products - an increase of 70% of the relative basic week.
MegaFon told that this year, instead of smartphones, women will give "smart" clock. Smartphones are popular as a gift on March 8. The growth in demand for them was two times lower than the holiday on the eve of the holiday than last year. This spring preference is given to smart clock and bracelets, and interest in such gadgets is three times. The most desirable models of smart watches and fitness bracelets: Apple Watch SE, Huawei Band 4e and Huawei Watch GT. Judging by the color range of gadgets, which are chosen as a gift, now in trend green, pink and gray colors. Those who decided to give a smartphone choose the models of the average price category with a good value for money: Samsung Galaxy M31S and Samsung Galaxy M21. On the eve of February 23, they also enjoyed popular. Grow demand and new Apple iPhone 12 Pro.
According to the results of the service survey "Yandex. Announcements ", the majority of Russians plan to celebrate March 8 - 66% of respondents answered. At the same time, the overwhelming majority will meet the holiday of the house (67%) or visiting friends (12%). Perhaps this decision was influenced by the desire to avoid unnecessary contacts during a pandemic, and maybe financial difficulties. Most often, only flowers are planned on this day - 39% of the survey participants answered. The least surveyed (1.7%) was chosen as a gift courses or master classes, and in vain, because 8% of women would like to receive such gifts. Another discrepancy between those who give, and those who receive gifts - in relation to money. Most of the women surveyed (43%) would prefer to receive money on March 8.
Experts "Yandex. Market "Analyzed consumer demand in February and March and compared information on orders from February 23 to March 1 and from 2 to 8 February 2021. Last year, the peak of demand for Yandex. Market "on the eve of the holiday fell on March 4, but he began to grow from the beginning of the month. This year, Russians buy gifts in advance - the number of orders on the service began to grow from February 23. Marketplase experts have already recorded on March 1, the peak of demand, and, in their opinion, this growth will continue. Over the past three days, Russians have done to Yandex. Market "for 260% of orders more than the day before the past March 8.
Traditionally, one of the most popular gifts on March 8 are products for beauty. Last year, for the period from February 23 to March 1, the number of orders in the category of cosmetics and perfumes increased by almost 47% compared to February 2-8. This year, the increase in the same period amounted to 56%.
In the analytical service, Wildberries predicts the most popular gifts for the International Women's Day can be flowers, soft toys, chocolate, creams, perfumes and skirting - these products are leading on sales in pieces from February 15 to February 28, 2021. Online sales of creams for the last 2 weeks grew 5 times in pieces year by year, spirits - 6 times. Also among popular gifts - beauty boxes and various sets of cosmetics - their sales increased 5 times. Soft toy sales took off 6 times, "hits" were plush bears and bunnies. The most expensive "plush" purchase was the music bear-giant height of 2.2 meters and worth 5900 rubles.
And although the "gender" component of gifts gradually goes into the past, Wildberries analysts noticed that the frying pan was still in the top of gifts for March 8: for the last 2 weeks, buyers purchased them 4 times more than a year ago. Not much "lagging behind" from them and hair dryers, which increased by 3.8 times.
Analysts of the delivery service from IgooODs stores said that from February 26 to March 5, Russians bought a 46% candy in gift packaging than a week earlier (from February 19 to 26). Most often in orders there are candy in coconut ovens with almonds inside and assorted milk chocolate. Less frequently bought truffles and candies with liquor fillings. From household appliances on the eve of the holiday most often buy electronic scales and hair dryers. Also in orders began to more often meet straighteners for hair and tweaks for curling. Favorite teddy toys for gifts to girls were bearish, rabbits and unicorns. Body care products were found in orders 1.5 times more often than usual. The most sought-after soul fragrance for the soul - Olive, bath bombing - with taste of "cosmic sweets." Most often, Russians buy them in the compositions of gift sets.
Raiffeisenbank analyzed the plans for Russians associated with gifts to colleagues on March 8. According to the survey results, 21% of large cities are planning to reduce budget for gifts on March 8 compared to last year. The main ways to save on gifts are the opportunity to take advantage of discounts or bonuses (53%), sales (26%), as well as cachek (18%). At the same time, 80% of respondents plan to congratulate colleagues for a gender holiday. Usually, 37% of respondents spend on gifts less than a thousand rubles, 33% - 1-2 thousand rubles, 12% - 3-5 thousand, and 4% - more than 5 thousand. At the same time, 14% prefer to refrain from the acquisition of a gift. Among the main reasons that are called respondents who refused to congratulations to colleagues - a desire to save (30%), a remote work schedule (19%), as well as the need to celebrate a holiday in another format (13%). 38% of those abstained from gifts on March 8 work in the men's team or not celebrate gender holidays.
Source: Pixabay.
And finally ...
More than 100 million cut colors and buds are decorated in the Moscow Regional Customs since the beginning of February. The volume of imported colors increased almost 3 times compared to the same period last year and amounted to 8.7 thousand tons. The peak of the importation fell for the period from February 25 to March 2. The main suppliers of fresh colors have not changed since 2020 - these are the Netherlands and Ecuador. Also, large parties were imported from Kenya and Colombia. The most popular colors, like last year, were roses. Their volume was 45% of all imported products.
And experts from the Center for Industrial Expertise Rosselkhozbank noted that the development of domestic production will contribute to the restoration of the market for freshly cut flowers in 2021. Pandemic had a noticeable effect on the market for fresh cut flowers in Russia, but its recovery to the pre-crisis level of 2019 can be expected already in the current year. . This will be facilitated by the development of greenhouse business in the country, which will lead to partial substitution of imported supplies and an increase in the internal production of colors by 5-7% annually in the perspective of the next few years.
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In addition, roses and tulips rise in the opposite of March 8.
Retail.ru.