Investor Igor Rybakov has invested 200 thousand dollars on the development of the application for pregnant women. With AMMA PRENGNANCY Tracker, modern women can monitor pregnancy. The project seemed interesting not only to fishermen, but also to other investors in Russia, Korea, Hong Kong, for the Prytek group.
Application of the application is 24.5 million dollars. This is 4 times higher than during the first investment in it. At that time, the company was assessed by 6 million dollars. In 2019, AMMA PREGNANCY TRACKER was managed to attract $ 1.6 million. Another 3 million dollars invested in 2020.
The company is one of three leaders among health applications in Russia, Chile, Argentina, Mexico, Peru. It is included in the top 5 leaders in the CIS countries, Greece, Malaysia, Ecuador and other countries. The application has taken a durable place in the top 10 in Latvia. Spain, Norway, Finland and New Zealand and Top 15 in the USA, Canada, Great Britain, Australia and South Africa. More than 1.5 million users are addressed to the application every month. Downloads monthly reach the growth to six hundred thousand.
Investor Igor Fishermen explains his interest in Amma Pregnancy Tracker not only the profitability of investment. He believes that the project has great development opportunities in the Femtech and FamilyTech segment. This applications can be a useful assistant not only for pregnant women, but also for any family member. On his platform, you can use various educational, information and financial services, useful people of various sexes, age, social status.
An attractive factor for users is that the application provides free opportunities to work with it. Most of its income (up to 60%) Amma Pregnancy Tracker receives from the sale of advertising world pharmaceutical and FMCG brands in the USA, Hong Kong, Mexico, Brazil and CIS countries. Currently, large famous companies such as P & G, Nestle, Bayer and Kimberly Clark are currently clients of the pregnancy tracking system. An additional 40% of revenue comes from advertising networks and in-app subscriptions. In total, the appendix uses future mothers of more than 150 countries of the world.
Evgeny Zhikharev, the company's head, it is reported that the money and funds of investors are created in the Ecosystem of AMMA products, family accounts.
All information in the application is provided according to the following main topics:
- Fruit development.
- The processes occurring in the body of a pregnant woman.
- Nutrition and physical exertion during pregnancy.
- Useful advice from specialists of various directions.
- Quality ultrasound images with a detailed description.
Information is provided according to the week of pregnancy on which a woman is located. There is a personal calendar with notes about receiving tablets and records about changes in mood for every day of pregnancy.
In a number of countries through the application, telemedicine services and online advice doctors are available. The application offers pregnant women to keep a diary of his pregnancy. With this tool, a woman is engaged in monitoring pregnancy every week, receives information about the development of the fetus, useful tips to preserve good well-being for themselves and for the baby, guidelines for weight control taking into account the body weight index. In the "Assistant" section, the developers created such tools such as timer battles, weight gain counter, belly growth tracker, movement tracking. Here is the list of what is dangerous and safe during pregnancy.
Created by the graphics system, a woman can send to his doctor and gain an assessment of the state of its and fetus. By pregnancy calculator, the future mother itself calculates the lifetime.
In addition, Mom weekly receives data on the development of a child in the womb. The program tells how the fruit is growing and developing, which changes with it, which organs develop, how the brain is being formed, how his body grows. The data of the mechanical meter and jolts will show the degree of child's activity.
Fitness-coaches working with pregnant women are told about the activity of Mom. They give individual recommendations of a pregnant woman about what kind of fitness load is needed, whether to continue physical activity or abandon it in terms of their health.
In the near future, developers promise integration from ecosystem wireless devices to monitor the health of the fetus and mothers, the introduction of patented fetal anomalies detection algorithms based on daily data collected, integration and teaching the neural network to provide pregnancy status without diagnosis. Access to groups of Chinese, Portuguese, French and German languages is expected in more than one hundred countries of the world. It is also working on the integration of applications with menstruation calendar and a calendar of the child's development to escort the user before and after pregnancy.
The application has a high social and commercial potential. Everyone has to be not easy because of the current global catastrophe. At the same time, pregnant women with weakened immunity show more concerns due to the concerns that they are vulnerable to respiratory infections. According to a Frontier study, each seventh pregnant woman usually complains about the symptoms of depression and anxiety, but a recent study shows that more than 40% of pregnant women suffer from severe depression.
Because of the various social phenomena caused by Coronavirus, medical institutions in almost all countries of the world cannot have adequate medical services to people needing constant monitoring, and the health of many future mothers is not controlled properly. To minimize the spread of the virus, quarantine measures are most often applied, and subsequent physical and social insulation adversely affects the physical and mental health of many pregnant women. In addition, the closure of enterprises due to the international economic crisis led to loss of work and reducing income.
In some countries, for example, in Hong Kong, where more than 15 million families enjoys more than 15 million families and more than 20 thousand downloads are generated daily, initiatives were launched to mitigate the above-mentioned discomfort of pregnant women.
In particular, BabyFund has been launched using AMMA Pregnancy Tracker - the virtual assets fund, which will be distributed through partners, in turn creating employment services, education and entertainment for mothers waiting for labor.
In 2020, Pregnancy Tracker launched a blockchain-based loyalty program, and, accordingly, more than 987,24 users were rewarded by BabyToken after creating a wallet. This program was able to encourage users to use the application and significantly increase the average application time of the application. Users applications receive a reward for participation in forums, viewing advertising, creating content for tracking pregnancy for large FMCG companies. Mom has the opportunity to receive special discounts when paying to the tokens, there are systems for encouraging tokens from manufacturers. 28% of the total BabyToken is highlighted BabyFund.
Despite the broad information that can be obtained from the application, work with it does not cancel the need to observe the doctor and full-time counseling with specialists. About this AMMA developers persistently remind their users.