According to the sales results on the primary car market in 2020 in the Chinese sector of the Russian car market, the alignment of the forces is similar to the rating of the previous year: Haval leads, in second place Geely, closes the top three Chery leaders.
Haval
So, Haval for the second year in a row heads the rating of Chinese brands of the Russian car market. The result of the year is 17,381 cars (according to statistics of the Committee of Autocomputer Association of European Business AEB), sales growth compared with the previous year + 41%. In 2019, Haval with an indicator of annual sales increase of + 282% became the most dynamic brand of the Russian car market, this year the graced statistical base no longer allowed to maintain the status of the leader of the dynamics.
Intrigue - Whether "SUV brand number 1 in China" will be able to become Chinese brand number 1 in Russia to continue in Russia until the last day of the year - it was very small in sales of sales with the nearest persecutor Geely: only 1 107 cars in total sales from January to November inclusive - At the level of monthly sales. With the fact that since September Geely has confidently replayed his competitor, capturing leadership in monthly implementations.
Both brands strengthened their model rules, the general market situation contributed to the increase in demand. In the end, in December, Haval walked around the sales of the pursuer, realizing 2,502 cars - almost one and a half times more than Geely. Haval confidently led to the finish line.
I confirmed Haval my status and "SUV brand №1 in China." Eleventh year in a row. In 2020, 750,228 cars HAVAL were implemented worldwide. World Bestseller Brand Haval H6 with the result of the year 376 864 units. In the second place of global sales of the HAVAL M6 brand with a result of 154,470 units. The Troika leaders are closed by the Russian bestseller of the HAVAL F7 brand - in 2020, 116,453 crossovers of this model implemented on the planet.
In general, the Great Wall Motors (GWM) Corporation in which he enters Haval, passed to customers worldwide in 2020 over a million - 1,111,598 cars. In the domestic market of China - the largest car market in the general model standings (not only SUV) GWM in 2020 took the fifth place.
Geely.
Brand Geely - the leader of the Chinese sector of the Russian car market from September to November completed the year in the status of Vice-Leader 2020 with a final result of 15,475 cars - by 61.2% more than in 2019. And ... "Bronze Prize-winner" December with a result of monthly sales of 1,703 cars (growth year by year 17%).
The status of best-selling brand in the year retained Geely Atlas, which purchased 7,311 people. Second place in Geely Coolray, which has found 5,634 buyers. According to the results of monthly sales, the debutant of the Coolray market in June bypassed Atlas, but the total implementation indicators to the status of the bestseller did not score.
A very confident debut of the SUV premium level Geely Tugella is very confident - in just 10 days (official sales started on December 20) 260 cars were transferred to Russian motorists.
In the domestic market in China, Geely brand is third place after SAIC and Changan. At the same time, Geely Auto and Lynk & Co) on sales results 2020 The fourth year in a row confirms the status of the global leader of the Chinese automotive industry. In the season 2020, sales of sales amounted to 1,320,217 cars.
Chery.
Closes the top three leaders of the Chinese sector of the Russian car market Chery with an annual outcome of sales of 11,452 cars and growth in relation to the previous year + 80%. In December, Chery again rose to the second line of the sector with a result of 2,100 cars and an upholstery + 153% in relation to December 2019.
The Russian Bestseller brand Chery Tiggo 4, made a very well debuted in the market Tiggo 7 Pro and Tiggo 8 - World Bestseller Brand with the total season 2020 over 100,000 cars sold.
In total, Chery Holding Group in 2020 sold 730,000 cars, taking first place among Chinese car brands in terms of exports for 18 years. In China's domestic market in Chery eighth place.
FORECAST
How will the situation develop in 2021? The top three leaders of the Chinese segment of the Russian car market will obviously remain in the same composition, but the shocks inside the troika are very likely - first, the results of sales of the leaders compared so much that even insignificant factors may affect the volume of sales. Secondly, at least six months, today's leader of the sector will have to overcome the negative background of the unexpectedly niggyly formed around his bestseller. Thirdly, and on-main, each of the manufacturers prepared for the Russian car market a number "Kozray", each of which, in principle, is able to change the sales ratio inside the sector. That is, competition will exacerbate.
And who will win? He, who by the end of the year, the dynamics of sales growth was drawn out of non-competitive? Or the one who prepared for our market the most, perhaps, "delicious" new items? Or just one who will be able to form their price list at a more affordable level?