Business in the spheres of Fit-Tech and Well-Being, as in many others, in 2020 largely went online. When, in March-April, quarantine was declared all over the world, including fitness clubs, people began to train more actively using online broadcasts, video and apps. At the end of March, the number of downloads of mobile apps associated with fitness increased by 67%, and in May they were registered by 48% more sessions than the average is registered for the year. Many users in 2020 preferred streaming workouts: 75% against 7% in 2019. The number of those engaged in using video studies have grown: 70% against 17% a year earlier. Sales of gadgets for fitness are also increased: fitness trackers, heart rate sensors and others - the volume of their market amounted to about $ 95 billion. Parallel to the WELL-BEING market: applications for meditation, psychological support, vitamins and dietial subscriptions; Received the development of the company producing useful, environmentally friendly products. Projects associated with fitness and healthy lifestyle attract investment, sell shares, unite. In 2020, the cost of Fit-Tech transactions exceeded $ 114.7 million, and the volume of WELL-Being transactions exceeded $ 296 million at the end of 2019-2020. More than 100 major transactions in these areas were concluded.
Fit-Tech-Marketplace Classpass from the United States began 2020 with a round of investments of $ 285 million, and in 7 years its existence has attracted investments in the amount of $ 550 million. In 2020, investors were investors of Invest Firm L Catterton, Apax Digital and Temasek. Classpass combines 25,000 studios, gym and partner studios in more than 30 countries of the world, offers a single subscription. The membership program for fitness classes provides customers with fitness programs of different directions, massage, acupuncture, and also helps partner studios sell inventory, find new customers, launch new programs. Thanks to the attached funds, the company is going to expand corporate programs and enter new countries.
Sponsoring online fitnessIn January 2020, Fiton Fitness fitness fitness application attracted financing of $ 7 million. Startup was founded in 2018 former Fitbit Head Lindsay Cook. Offers online training on yoga, Pilates, dance and other fitness programs with the participation of eminent coaches. The goal of Lindsay Cook is to enjoy employed people who have no time to go to the gym, and help them save money in training.
Fitness for each momIn May 2020, the online fitness platform for pregnant women and just giving birth to women Every Mother closed the seed investment round for $ 1.5 million. The main investor spoke by courside ventures - a fund investing in startups related to sports, IT and the media. The Every Mother's platform offers clinically confirmed training for restoring and eliminating the diastasis of direct abdominal muscles. Classes continue from 10 to 30 minutes and are pre-recorded video. Customers can acquire a quarterly or annual subscription. The first lessons are theoretical classes and basic exercises, in the future theory becomes less, and training is longer.
For flour and other natural productsIn December 2019, the American company NutriTi, producing vegetable protein, flour and oil from legumes without GMO, received investments in the amount of $ 12.7 million from private investors - Manna Tree (investment firm making investments in healthy diet) and Open Prairie (Multidisciplinary Company According to the management of direct investment funds, mainly invests in food production). Michael Todd, General Director of Nutriati, said that he intends to use funds to develop more innovative ingredients, an increase in production and attracting new customers. Nutriati was founded in 2013, its culinary products are known for a low glycemic index and neutral taste, used in the production of dairy products, baking, pasta. One of the new products is a gluten-free leaf flour Artesa, which is mainly purchased by local cooks, but thanks to investment it can reach a wider market.
Help useful GazirovkaIn January 2020, the British brand of carbonated water Dash Water attracted 1.6 million pounds sterling to expand the business. Investors spoke Brad Berman, ex-director of the American Water Brand Fiji Water, Nick Duc-Ambridge, General Director of the SEEDLIP Soft Drinks Manufacturer Company, William Watkins, Founder of the Spring Water Supplier Company, Premium Drinks and Fruit Juices Radnor Hills Water Manufacturing and many others. The funds collected allowed to hire three new managers, expand the range of produced water and supply products to new countries of the European Union. From 2017, Dash Water has been producing gashed water using excess fruits and vegetables, which are usually thrown into waste. Water from Dash Water Failure, Uncharty: Useful for consumers. In addition, the use of defective fruits and vegetables in its production reduces the amount of food waste.
$ 10 million for weight lossIn February 2020, London Startup Second Nature received $ 10 million investments from Uniqa Ventures, the Venture Capital Fund of the European Insurance Group Uniqa; Founders of MySUGR, a digital platform for diabetes management, as well as from existing investors - Connect, Speedinvest and Bethnal Green Ventures Foundations. Second Nature offers an application that includes tips on proper nutrition and a healthy lifestyle in general, articles based on the latest scientific data, which help to form and maintain healthy habits, and the ability to track weight changes. The program is designed for 12 weeks. Startup is based in order to combat obesity and diabetes.
Building forces in the fight against dependenciesIn March 2020, Quit Genius, which created a personalized digital tobacco-dependence treatment program, announced an additional $ 11 million to expanding therapeutic programs. The investment round is headed by Octopus Ventures - one of the largest and most active enterprises of venture capital in Europe, which invests in the startups in the field of health and high technologies. Other investors - Y Combinator (large business incubator), Startup Health (Investor of Medical Startups), Triple Point Ventures Investment Funds, Serena Ventures and Venus Williams. Quit Genius has developed a program that includes cognitive behavioral therapy, trading experts, connected breathing sensor and easy access to proven medications. The result of the program is to reduce the failures of smoking among consumers by 53%. The company is going to use funds invested in it to expand the program - to get rid of alcohol and opium dependencies.
Posted by: Kristina Firsova