Already today, Marketplace becomes a dominant form of interaction with customers in the market of goods and services. There is an active penetration of technology in all areas of life, starting with the order of food to the house and call a taxi before walking dogs and rental cars. In Russia, the pool of the most demanded digital platforms is gradually formed. Now it includes foreign Aliexpress (China), Amazon (USA), from domestic marketers on attendance leading Wildberries, Ozon, Lamoda.
According to the analytical team of the Agency Data Insight, by 2024 E-Commerce will take 19% (7.2 trillion rubles) from the total retail sales in Russia. At the end of May 2020, the same indicator was at the level of 9% (2.5 trillion rubles).
Investments of the largest shops and marketers in advertising campaigns to attract new customers, expanding the geography of presence and delivery opportunities, as well as months of quarantine and self-insulation associated with the epidemiological situation, provoked the rapid growth of the E-Commerce market. In the first half of 2020, online sales of everyday demand goods increased compared to the same period of 2019 by 4.3 times.
According to experts, the "non-working time regime" led at least 10 million Russians in online trading; There is no doubt that this indicator will grow. In the paradigm for the development of the digital economy and globalization, the penetration of modern technologies in various spheres of our life can with confidence to argue about the limitless potential of using electronic trading platforms for the development of entrepreneurship.
Several industries can be distinguished, in which Marketplace technology has already found its application. It is renting houses, apartments and real estate, travel, housing and utility services, finished food and food, rental and car rental, education, health care, employment and many others. This is a basic set of services, without which society cannot exist.
But it is necessary to ask the question: What will the next stage of integration?
One of the obvious areas of development of online trade is definitely the scope of financial technology. Already, you can see the need to introduce technology and creating multi-brand ecosystems in order to sell such products as bank cards and credit products, insurance services, customer service full cycle and financial consulting, mobile bank, investment products, services for opening and managing brokerage accounts, IIS and much more.
Marketplace - New Life of Financial MarketsAs mentioned earlier, we are seeing the global integration of Marketplace technology in many areas of our daily life. Due to the active development of financial markets, technology in retail banking and financial products (credit products, debit cards, insurance services, investment products and related services) is becoming increasingly popular. The "Markeples" project immediately comes to the mind, which was initiated by the Bank of Russia in December 2017. The objective of the project is to create a legislative and regulatory framework for the remote retail sale of financial products throughout the country, despite geographical restrictions, with the subsequent registration of financial transactions in a special register - the recorder of financial transactions (Soc. RFT). The relevant bill was adopted by the State Duma of the Russian Federation in the summer of 2020, actually creating a legislative base and new opportunities for its further development on market principles.
It is also worth noting that the new project of the Moscow Exchange is "Finisslags", which became the first financial "hypermarket" in the framework of the new law on electronic platforms of the Central Bank of the Russian Federation. To date, the platform contains deposit services from several Russian banks, and there is also the opportunity to purchase a policy of OSAGO.
In April of the same 2020, the "Personal Cabinet of the Developer" in Sberbank Business Online was replenished with a new service, which was integrated by Marketplace for developers. The platform is designed to search for management companies or co-investors when applying for project financing. With it, it is possible to remotely file a credit application for project financing of housing, track the stages of its passage and send all the documents necessary for obtaining a loan.
By and large, all other digital platforms, which are presented on the market, can only be called marked with marketers: all known banki.ru, sravni.ru, "chosen.ru" and others - more multi-brand windows-aggregators. First of all, they are distinguished by the lack of platform structure, they actually place proposals that are available on the market, without any additional services. In fact, these are large lidogenerators with serious promotional budgets, mechanics.
And what in the West?So there was a more developed technology in the west, and, as it usually happens, the best Western trends slowly, but surely find their logical continuation in Russian realities. But immediately should be noted: Western Fintech goes completely different. Most digital platforms over the ocean, in Europe and in Asian countries actively uses the P2P lending model (peer-to-peer). P2P lending is a model of interaction when an investor can provide a loan to another private person or business through a special online service (P2P platform). Such a service is a mediator company that establishes the rules of the game for users and helps them find each other.
Among Western cases, several projects can be distinguished. For example, CommonBond (USA) is marketer, with which students and recent graduates of higher educational institutions can refinance credits for training. The project was launched in November 2012, and for an 8-year history with its help already issued loans in the amount of more than $ 2.5 billion more than 100 thousand students. Or, for example, the UPSTART Loans project is a universal P2P lending platform, where you can get a loan for anything: from studying to business. Customers receive a loan in three simple steps: Registration - the choice of credit period - setting the payment schedule. The world's first P2P creditor - Zopa (United Kingdom), whose history takes its beginning in 2004. The name of the company is decrypted as a "zone of a possible agreement" - Zone of Possible Agreement. Now the platform has more than 45,000 active depositors and 71,000 borrowers, which means they continue to grow even after so many years of work. Next, the project Lendinvest (United Kingdom) is a P2P lender specializing in real estate. On the main page of the site you can choose who you want to be: a borrower or an investor. Since the launch in 2008, the company issued more than £ 1.5 billion ($ 1.9 billion) loans for the purchase, building or repair of real estate. In addition, it is still the majoritarian property of the founders and employees of the company. August 10, 2017 Lendinvest successfully placed retail bonds on the London Stock Exchange. SMAVA (Germany) is a German marketer for comparing personal loans. Its base has loans from different banks, their own credit proposals and loans from private lenders. SMAVA will select the best loans and only those that the client can repay. To maximize the accurate selection of the loan, indicate: the purpose of the loan, the loan amount is from € 1 to € 120 thousand, the loan period. Jimubox (China) is a popular financial marketer of China, one of the first Fintech companies working with Chinese banks and has licensed to work online. Startup is also a member of the National Internet Finance Association of China and Beijing P2P Association. The main feature of the service is that it is sharpened for investors and those who want to become. Jimubox helps create an "ideal" package of shares for each investor, studying his interests and risk. Also here you can take a personal or business loan.
Advantages of financial marketersThe first and most obvious advantage is the opportunity for consumers to get the necessary set of financial services in a single window. For example, if you have a desire to make a loan or credit card, the client fills the application on the site in two clicks, is undergoing identification procedure, receives a bank's decision online and gets a product. If one of the banks for some reason sent a refusal, it does not mean that others will refuse others. The indisputable advantage of the implementation of technology is the ability to compare proposals of competitors and choose a product that fully meets the requirements of the consumer.
It is worth noting that, by nature, Marketplace implies tightening competition between service providers, as the conditions of competitive offers are generally available: at the examples of Wildberries, Ozon, Yandex.Markket, it is perfectly visible. The pricing policies and conditions of competing companies remain open, which makes it possible to draw conclusions about why the product is not for sale, even if it has the same commodity properties. As a result, competition is growing - and, most importantly, commercial offers are improved for customers. Further, the technology allows suppliers to solve a number of problems, such as logistics. There is a problem of the "last mile" and communication with the client at the final stages of the logistics chain. Many banks and insurance companies do not have the ability to implement their products in other regions due to the lack of resources, which means there is a significant restriction of marketing markets, although the service "Credit under 10% per annum" is equally issued both in Moscow and in conditional Ussuriysk . There is absolutely no difference, therefore, anticipating events, financial marketers will develop by analogy with food. And how are commodity develop, we know perfectly well: Aliexpress seized the whole world, Ozon has been successfully located on the IPO, Yandex.Market enjoys wide demand from Russians. By the way, another weighty argument that speaks in favor of technology is the fact that, according to the current law, which was previously mentioned earlier, each registered marketplate registered in the financial transaction system is prescribed to the financial transaction system - the registrar of financial transactions (COP. RFT). The bottom line is as follows: when purchasing a customer / service client, information about the perfect transaction is immediately sent to the Central Bank, thus the validity and legality of the transaction is guaranteed; In other words, it is confirmed that the transaction was carried out according to the rules, taking into account all the interests of the consumer, which in turn will positively affect the purity and openness of the market as a whole.
ConclusionYou can continually argue on the topic of technology development, bring the characteristic examples, but, in fact, it is necessary to understand the following: Marketplace - the most dynamically developing trade format in Russia, it opens up absolutely new opportunities for business. To date, most consumers are ready to actively use digital services, buy goods and services online. The "Markeples" technology flexibly adapts to new products and services, the lifestyle of citizens and consumer behavior of customers. If initially marketers helped the seller and the buyer to find each other, with the time of the site, the vector of development was shifted towards the end buyer and began to offer him an additional set of services needed for life. Marketplates turned into a multifunctional full cycle service, allowing to solve not only specific consumer problems, but also opening new opportunities for business, suppliers of financial products and services, which was particularly clearly manifested during the period of total locked.
According to the analytical team of Dealroom, the coronacrisis has become an accelerator for 55% of marketers and opened new opportunities for their adaptation and growth, another 23% of companies have encountered a sharp drop in consumer activity, but they are expected intensive recovery to the previous level in a short period of time after removing Lockard, Since they are in promising industries. Total, 78% of all companies are waiting for "plus / minus" promising future.
It is expected that for the banking sphere, 2021 will be more complicated by the previous one. This is connected not only with the epidemiological situation, but also with a drop in the interest rate, which has updated the historical minimum. This means that banks will be vital to increase sales of their products, respectively, the activity of banks on the expansion of the client base will only increase. But not all banks will be able to do this, because there is a marketing of large players in the retail market, and, of course, their dominance will only increase.
Thus, it is possible to note the unconditional demand for financial market points for small and medium-sized businesses, simultaneously helping them solve a whole range of problems, including those associated with a logistics chain, communications with clients at all stages of making a transaction and distribution problems. Undoubtedly, the integration of the "Markeples" technology is at the initial stage, but, as they say, "the crisis is the time of opportunities"; Already, with confidence it can be argued that, even despite the coronavirus pandemic and economic instability, we will observe the active development of both the market as a whole and specific fintech projects in particular. The emergence of a working legislative base of this confirmation.
Russia is on the way of systematic development of the industry by increasing healthy competition, improving the quality of financial products and consumers, improving the financial culture of credit products, which in turn is an important component of the development of the national economy.
It is worth paying particular attention to the "Russian scenario" of the development of financial marketers due to active support from the Central Bank of the Russian Federation. I would like to believe that the participation of the state regulator will help ensure the availability of financial services to the wide segments of the population, regardless of the geographical presence, and an increase in healthy competition in the market due to the technological support of small and medium-sized banks and insurance companies at the regional level.