When Huawei began problems with the American government, only Samsung could be the world sales leader. As a result, it turned out. That's just even such a large selling company sometimes fall, and this is not very well reflected on its activities. This year has not yet ended yet, but before summing up the results it became clear that Samsung would not be able to reach a threshold at 300 million sold phones, which she confidently crossed over the past 9 years. The reasons for this are not so obvious as it may seem. In this article, we consider that it prevented the South Korean company to work at the same level as before, and at the same time we will discuss what to expect from it in the future. After all, in 2021, she must "shoot". This will also happen for the most obvious reasons.
Sale Smartphones Samsung.
In the recent report of analysts from South Korea, it is said that almost certainly Samsung will not be able to reach a 300 millionth threshold for sales of their various phones (including smartphones and push-button phones). It could be an anniversary - the tenth - a year at a height, but any victorious series should once be interrupted. Moreover, the company will not reach the psychological mark not on a symbolic couple of millions, but at once by 10%. The expected sales will be only 270 million apparatus.
At the end of the third quarter of 2020, Samsung confirmed that it exported about 189 million units. In the current conditions, this is also a good result, but any drop in sales, even on objective reasons, can still not please the leadership.
Why people became less frequent to buy samsung
Falling sales occurred for a variety of reasons. First of all, of course, the pandemic was influenced on this and the fact that part of people could not afford a new device due to financial difficulties, and the second was simply not ready to buy "without looking." They had to go to watch the device before buying, but shops and showrooms around the world were closed for a long time.
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Also, sales could not affect and raise prices for smartphones. It's no secret that this year many models have risen in price. This applies mainly to the devices of the middle and top segments. Not only the models that are sold in our market, but also many others, including those sold exclusively in India.
Another reason was the fact that new devices have not changed active on 5G, although this is exactly what makes many updating their smartphones especially in those countries where new networks are already supported. Prior to this technology developed too slowly and interest in the new items fell. Now it appeared that demand will spur. Especially in the middle segment, where in 2021 5G will come very actively.
How many smartphones will sell samsung in 2021
According to the updated SAMSUNG plans, its goal for 2021 is to exceed 307 million units by expanding the 5G smartphones line and promoting the constantly expanding segment of folding models.Of the 307 million units scheduled for 2021, about 287 million units, that is, about 93%, will be smartphones, and the remaining 7% (about 20 million units) will represent the segment of ordinary push-button phones that are in great demand in emerging markets For its low cost.
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Perhaps it is too optimistic, but out of 287 million smartphones according to the plans of the company 50 million will refer to the flagship segment. That is, it will be samsung galaxy S21 and Note 21 (if the company does not give up the series).
As connected by Samsung and Huawei
Help in achieving such optimistic plans of the company should problems with the sales of Huawei. Those 250-300 million buyers who have had a Chinese company in the past years will not go anywhere and more or less equally distributed among other manufacturers, including Samsung.
Samsung is also actively introduced into the European market, especially in the 5G segment. Prior to that, she showed good sales in the United States and even ahead of Apple on its home market. Now this can be repeated in some European countries, where there are also many potential buyers. Given the mobility of this market, there is a chance that it is at the expense of it that the company will greatly increase the sale of precisely flagship devices.
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Against the background of the fact that on forecasts next year the situation with a pandemic should gradually be improved, the likelihood that Samsung will fulfill its sales plan, quite high. So it will be or not, only time will show.