Volvo Cars fundamentally changes the methods and formats of interaction with their customers, establishing a more strong relationship and transforming the traditional wholesale model due to online.
By 2030, the company seeks to become a global manufacturer of exclusively electric cars. Also, in the near future, Volvo plans to launch a completely new family of electrocars that will be available only to purchase online.
Within the framework of the updated commercial strategy, Volvo Cars will invest in its own channels of online sales, will significantly simplify the chain on the product offer, it will establish transparent and stable pricing models. In addition to online sales, Volvo Cars will also focus on the most comfortable options for offers for customers called Care by Volvo.
"The future of Volvo Cars is determined by three elements: electrification, the development of online and growth, says the head of the Global Commercial Operations of Lex Kersmesekers. - We want to offer our customers a carefree way of ownership of the Volvo car, eliminating difficulties in its acquisition and operation. Simplification and convenience - the basics of all that we do. "
The strategy is focused on the fastest growing segment of the global automotive industry: a premium electric vehicle market. Volvo Cars seeks to become the leader in this segment and in the future will concentrate all attention on the development of electric vehicles.
Despite the development of online sales platforms, Volvo Cars will also closely interact with their retail partners to build more durable customer relationships. They will remain the most important component of customer experience and will continue to be responsible for a complex of such important services as pre-sale car preparation, their delivery and service.
"Online and offline tools should be smoothly and comprehensively integrated," adds Lex Kerssemekers. "Wherever the client is: in online, in Showerum, in Volvo Studio or driving a car," customer service must remain at the highest level. "
The Care by Volvo program, until recently, known as the Volvo Cars subscription service will be developed in a wider offer for clients aimed at raising overall convenience. Fully electric Volvo when buying online will go with a wide service package, including service, warranty, roadside assistance, as well as insurance (availability) and various home charging options.
The company will also simplify the VOLVO electric vehicle subscription process and reduce the number of steps necessary for its design in the flagship online store. Customers will have the ability to choose Volvo electric vehicles from pre-compiled attractive configurations. These electric cars will be ready for a simple and comfortable order and fast delivery.
A higher level of convenience and simplicity can be achieved due to transparent and stable pricing models. Such a step will exclude the need for price negotiations, will increase the degree of transparency and will become the basis for building confidence.