How to attract the attention of people, and besides potential buyers, to a new electric car? There are not much sense to "extort" the experienced motorists, as they have already made their choice. Someone will renew their "eyelids" on the gasoline, well, and someone is ready to transfer to the electrocar. Fortunately in the United States, Europe, and in China, buyers of electric vehicles from the state are not bad preferences. With youth harder. In this category, the minds and hearts conquered Ilon Mask, who has more than 46 million subscribers in one twitter. And GM came up with an unusual course.
Cadillac Lyriq can be controlled even with scissorsGM creative people came up with the plot based on the fantastic romantic film Tim Burton "Edward's Hand Scissors" (Eng. Edward Scissorhands, 1990). In a new look at this plot, where Edgar's Timothy Chalama plays, the son of Edward's hands-scissors, and Winon Ryder repeats his role Kim Boggs, Edgar, who inherited her father's scissors instead of hands, is also forced to cope with the difficulties of life that he got from birth and Does this, bringing the benefit of others. And here it gives a new electric SUV Cadillac Lyriq. And how do they manage, with such a manual snap? But the Lyric is so good that they can be controlled even with voice commands, and the autopilot function will accurately hold the car in the chosen route.
Tim Burton, who withdrawn the original film of 1990, approved the concept of a new advertisement, "rarely, when the work you are proud of continues to live and develop in the leg over time even 30 years. I am glad that Edgar copes with the new world! I hope that both fans, and those who first meet Edward's hands-scissors, they will like it. "
Figuratively speaking, the high-tech Helping hand of Super Cruise from GM in Cadillac Lyriq will help anyone who needs it when there is a need. Is this a bid for the best autopilot than Tesla?
Melissa Grady, director of Marketing Cadillac, "We like the creative concept of Super Cruise and Lyriq, which opens the world of Edgar and bring confidence in his daily life. At the time when people are looking for exits from the problems of last year, it was a privilege to return to the favorite History of Edward's hands-scissors fresh, in a modern way and demonstrate the electrical future of Cadillac during the biggest game of the year. "
According to GM, the Super Cruise feature is the only system that provides real driving without hands on more than 200,000 miles of roads with permitted access to the United States and Canada. The advanced function shift function can work on the driver's voice request, and will execute a request subject to certain safety conditions.
Lyriq Cadillac is based on the GM Ultium modular platform, which provides a range around 480 km. Cadillac Lyriq will go into mass production in a year, in the first half of 2022.
Do you have such an advertisement?