Google leads its business very interesting. Many people think that they simply use the Internet and free search engine. Other users know what's the trick, but the best of all knows the Google itself, of which in the information world belongs hardly not everything is the most popular search engine, the Google Chrome browser and even Android, which is about half of all the inhabitants of the Earth, including old men and babies. No one makes anything just so for all as a result we pay with you. In this case, we pay our data, which then form algorithms that are withdrawn specially prepared for us. Many people do not like that Google is too actively watching us, and it seems, the company decided to stop doing this, but what will it take in replacement?
Will Google follows users
Google has become one of the most successful companies in the world for all the time the history of mankind is due to the fact that our data collected and transferred them to advertisers. But now the company announced that in the near future will completely turn this model. According to David Temkin's blog, the Director of Product Management, Advertising Privacy and Google Trust, the company will cease to use your history of the advertisement.
In addition, ultimately the company will stop creating tools to track your individual data in all its products. This includes many Google services. You can even assume that our Android smartphones will be included in this list.
Let it sound completely reasonable, it is very pleasant to hear it from someone from Google executives. This instills true hope, as it is not hidden for vague wording
How Google will earn
Let's make clarity. Google will continue to collect data from their customers and use them for advertising. Something is wrong, right? In fact, all differences will be that such a collection will now not be detailed for specific users. That is, your personal data will not be assembled, but this, such a change in politics does not prevent the company to continue to aggregate data without binding to each specific unit.
How to collect impersonal data
Instead of the old Google data collection scheme, it is planning to use confidential-oriented APIs to perform this work. These APIs will be grouping users by certain categories, and then track these categories on the scale of general behavior. It can be said that the behavior of each particular user will be taken, but the averaged behavior of this group. In other words, you will pass your user data to a group of similar users, and then Google will sell these mixed data.
See what we picked up for you in our "Ali Baba Chest." And there is so many more.
As an example, assume that you are a frequent visitor website dedicated to models. Your data will be combined with other visitors to this site. After that, Google can say to advertisers: "People who love to make models like such sites and products." Then advertisers can send advertising into this group. That is, few people will worry that you were looking for, for example, motor-cultivators, if you were some of the huge band who did it. As a result, under no circumstances will your specific data be checked or even registered.
When Google will stop collecting user data
According to the blog post, the FLOC-based API testing will begin next month. Then, in the second quarter of 2021, Google will begin testing the data obtained from these APIs with advertisers. In addition, in April of this year, users will have access to new confidentiality management elements in Chrome, which will be associated with this new policy.
How to save communication in the Google Meet in the form of text
Although all this at first glance may seem amazing, there is nothing unexpected. In connection with the growing attention, with which Google is faced by the EU, as well as with Apple's attempts to make an iPhone with a stronghold of confidentiality, "good" corporation can no longer continue to use their current models. Most likely, this is the beginning of gradual changes in the policy of tracking advertising companies in all directions. Let's hope that this will lead to large confidentiality guarantees when using any product under the Google brand. And at the same time, for greater privacy in the network as a whole.