Over the week, about 12 billion rubles in stores and salons, where you can buy gifts and souvenirs for loved ones can be spent on the eve of all in love. It is 57% more than a year earlier. Most often, lovers chose gadgets and cosmetics, and also book visits to SPA salons and hairdressers. This is evidenced by the statistics of the VTB acquiring business.
The most noticeable in the week before the holiday grew up demand in electronics stores - by 64% year by year, up to 10 billion rubles. The number of transactions in this segment increased by 42%, while the Russians began to choose more expensive electronic devices - the average check on them increased by 16% and reached 6,280 rubles.
In second place, both the cosmetics shops turned out to be at the turnover. Revenues of outlets with cosmetics and perfumes grew by year by 44% and amounted to 419 million rubles. The number of transactions increased by 21%, to 306 thousand, and the average check is 14%, up to 1,985 rubles.
The growth of revenues on the eve of the day of all lovers was recorded by SPA salons and hairdressers. The turnover in them increased by 16% and 22%, respectively, and compiled a combination of 506 million rubles. At the same time, the average check in these categories has decreased to 6 thousand and 2.5 thousand rubles, respectively.
Also increased the pre-holiday turnover of jewelry stores - it amounted to 318 million rubles, it is 35% more than in the same period a year earlier. However, the average check on the purchase of jewelry and jewelry decreased by 2%, to 20.5 thousand rubles.
Less Russians before St. Valentine's Day began to spend in male clothes and gifts. Gifts stores lost 6% of revenue year by year, earning 145 million rubles, although the number of transactions in them increased by the same period of the previous year to the same 6%. The average check here has decreased by 12%, up to 790 rubles. The revenue of specialized men's clothing stores decreased by 3% year to year - up to 29 million rubles, and the average purchase price also decreased by 12% and amounted to 4.5 thousand rubles. Another 37 million rubles Russians on the eve of the holiday spent in leather accessories in stores - it is 7% more than a year earlier, while the average check decreased by 4% and amounted to 8.2 thousand rubles.
"This year, a larger number of Russians decided to congratulate their loved ones with the holiday of lovers - the number of transactions in stores where you can buy gifts for your second half, has grown the year by a third, and the volume of spending increased by one and a half times. Interestingly, many have now become more practical gifts for their partners: spend less money on postcards and beautiful ties and more - on gadgets and cosmetics. The popularity of SPA procedures has also grown - for many at the end of winter and on the outcome of the first year of the pandemic, the best gift is the opportunity to relax, relax and get a charge of cheerfulness to spring holidays, "Alexey Kirichek comments, Vice-President, head of the Department of Equipment VTB.