Olivier Rustn is glad to declare cooperation with Porsche not just a promotional video, but a real documentary film in a length of four minutes, which perfectly conveys the style of the designer himself, and the philosophy of the German automaker, and - what is the most important thing! - Beauty and dynamics of Panamera 4S E-Hybrid Sport Turismo. By tag #drivedefinesus, you can find beautiful frames and videos, as well as learn about the advantages of the car.
For the Creative Director of Balmain Porsche - not just a customer, not another automaker. It turns out that it was on Porsche that his beloved Uncle brought young Olivier on castles and vineyards of one of the most picturesque winery regions of France - Saint-Emilion. Now Olivier began cooperation with a car brand (a whole program of Pr- and Art events are planned). The first swallow was a short film, which opens a series of DRIVE DEFINED video, which we will see until the end of April. The film duration for four minutes was filmed in Paris and Ethew on the coast of Normandy, in the main role driving a new Panamera - Rustin himself! Before us is not just a series of moving frames advertising a prestigious car, but confession of the Creative Director Balmain, which argues on important topics: how pressure stimulates creativity, as he himself creates a new aesthetics.
"I always loved led. When there is an opportunity, I leave the city - I prefer driving in rural areas. "
According to the representative of Porsche, the designer's philosophy, which seeks to make Balmain with a modern brand with the highest standards of quality and luxury, ideally coincides with the philosophy of the automaker, and such films explore the connection between the worlds of sports cars and fashion. In turn, the designer thanked the customer who allowed him to choose the place for filming. The choice fell on Normandi at all at all by chance, because this is one of the favorite places Olivier "to recharging batteries." Yes, Rustn loves to drive very much (he received the right at 18) and did not fail to test his strength at the wheel of Porsche - drove along the highway on several sports cars in the center of Porsche Experience Center in Le Mans, where the famous 24-hour car race was called "Grand Prix of endurance and economy."
As you know, Rustin rarely cooperates with brands outside Balmain, but when the German automaker suggested working together, he did not think for a long time, because Porsche, as he himself, peculiar to the "feeling of aesthetics", which the brand embodies in technical wonders - in their cars.