Apple Music and Spotify competition lasts for many years. Both services seek to offer their users something that they would certainly abandon the services of competitors and chose their product. For Spotify, this advantage was a free subscription, which opens access to music, regardless of the user's readiness to pay. But Apple Music, on the contrary, is trying in every possible way to convey to all that free cheese can only be in a mousetrap. I wonder whose position will win?
Spotify promised to run a tariff with high quality music
According to Russian cellular operators, Spotify began rapidly gain popularity from local users, bypassing Apple Music. MegaFon and Beeline confirmed that since the summer of 2020, the share of the Swedish audioservice continuously grew, as a result of which it was close to the top of the rating, giving way only Boom (Vkontakte) and Yandex.Music.
What is better: Spotify or Apple Music
At the beginning of 2021, the proportion of Spotify among MegaFon subscribers was 12.1%. This is not a record indicator, but he allowed the service to occupy the third place. At Bilain, the share of users of the Swedish service was still modest - only 3.6%, which provided it with a closing position in the top 5. It is ironically, that Earlier, Apple Music did not just enter the top five leaders, but confidently held the fourth line, but by 2021 successfully flew out of her.
The exception was only Tele2. His Apple Music subscribers turned out to be more popular Spotify. And much more popular. Apple's share in Tele2 amounted to 12% against 7% in Spotify. However, the first and second place confidently shared boom with a share of 55% and Yandex.Music with a share of 20%. As you can see, the indicators turned out to be plus-minus similar, so I would suggest that in the near future, the alignment of the forces will change and Spotify will fall apart from Apple Music third place.
How to make Spotify Music Default Music In iOS 14.5 Beta
Guess why Russian users turned out to be so popular Spotify, it is not difficult. An advanced system of recommendations, which the Swedish audio service offers, here is clearly not exactly what, and what is the availability and price. Under availability, I mean explicit priority, which Spotify gives Android users. After all, use OS from Google and Apple's music service is at least strange. What to talk about the possibility of free use. Yes, a basic rate that does not provide for payment, full of restrictions:
- Playback is interrupted for advertising;
- You can not scroll through more than 6 tracks per hour;
- It is impossible to switch tracks in order (only by the rotation);
- You can not save songs for offline listening.
Free Spotify tariff
However, it does not confuse users. First, there is no need to miss the tracks, since the playlist system and recommendations (okay, it is still important, but not first of all) works carelessly. Secondly, if you want to switch between your own compositions, then by and large it does not matter, in what order the switching is. Well, and, thirdly, the majority refers to advertising that interrupts playback as advertising on the radio.
After all, there it also can not be switched. But in return, you can listen to millions of compositions on official, which is important, the playground, and then speak to everyone that you use Spotify because of the top algorithms for the formation of the selection. Still, admitted that you choose a Swedish service because of the free tariff - for many not commefo.
Spotify complains about the apple one too favorable subscription
As for Apple Music, the popularity of this service in principle is quite easily explained. IOS users use it in many ways due to accessibility within the ecosystem and the presence of many tariffs, incl. Student. For example, many of my familiar since the time of study at the university issued a student subscription for 75, it seems that rubles per month, and since then it is actively using it, although quite a long time has passed. Just Apple does not conduct a subscriber audit and does not disable those who are sitting in "students" for 6-8 years.
The free tariff would solve many Apple Music problems. Despite the fact that Apple is clearly opposed to this, the company could choose a colossal audience of those who are not ready to pay, but wants to have access to high-quality service. Of course, such an approach is not beneficial to Apple, because it does not accept data collection and does not plan to show them advertising. But if in Cupertino went to it, it is obvious that no matchmaker and even boom would have left against Apple Music chances.