Meerkat Orlov became a British phenomenon with his own fictional universe, books and collaborations with Arnold Schwarzenegger and Nicole Kidman.
ComicsBoom editor and comic translator Alexander Kulikov published on Twitter Treder about the sweater-oligarch Alexandra Orlov - Character Advertising Insurance Agregator CompareThemarket, invented in 2008.
A year after the launch of advertising with a meerkat CompareThemarket became the fourth attendance by the insurance site in the UK.
In 2010, the autobiography of the Russian oligarch Alexander Orlova broke into the tops of Britain's tops, the book was ahead of even Memoirs Tony Blair.
- Cooleach (@alexander Kulikov) 1614691721.
And now Nuance: Alexander Orlov - Meerkat.
If you set up a classic girl with a third photo, now I will explain everything. https://t.co/worthgeijd.
Surikat Alexander Orlov - Prank, released from under control. Rather, not Prank, but the main character of the High Advertising Campaign of the Insurance Agregator http://compareThemarket.com. which became incredibly successful in the UK and subsequently acquired its own universe. https://t.co/slevmf3xx8
- Cooleach (@alexander Kulikov) 1614691966.
At the heart of the initial advertising campaign with Orlov was the game of the word Meerkat (Meerkat) and Market. According to the idea of Orlov - a binary billionaire from Russia who lives in London and spends money on "vain projects", for example, autobiography or films production.
The main project is the company and the site compare compare the meerkat, on each page of which there are links to the insurance company website.
Initially, commercials were built on the indignancy of Orlov that his site was confused with CompareThemarket and explaining the difference between them.
"Advertising explains to people that my meerkite business is not the same thing that CompareThemarket, where people are looking for cheap car insurance," said the billionaire in the "Video Interview" The Sun.
Orlov - a turntage from the Russian pedigree, his ancestors fled from the Kalahari desert, mistakenly hit Russia and fought against the Tatar-Mangoskoye Yega, writes Kulikov.
Dad Alexander Surikat Anton professionally engaged in boxing, wrote portraits and even the bechars worked as an assistant to illusionist Fourday in the famous Moscow theater. https://t.co/mho3zw2mkf.
- Cooleach (@alexander Kulikov) 1614693388.
The meerkat is proud of its origin and tells stories about their relatives and approximate, which also become part of the Compare The Meerkat brand.
Orlov himself is a turret of a challenging destiny. His ancestors of Refugees from the Kalahari desert, who instead of Bermud mistakenly hit Russia, fought there in the 19th century (SIC!) Against the Tatar-Mangoussian Iga and subsequently assieved in Moscow. https://t.co/czydfvtli3
- Cooleach (@alexander Kulikov) 1614692882.
Alexandra Natarod also generously knew talents: he was engaged in the movie, put the performances of Chekhov, participated in the team on the Norny Bobsleje Meerstropovich Blurs and traded the cassettes of the Beta format in the shop on Petrova Street (for piracy - 25 years of the Gulag). https://t.co/r7jxzesqlm.
- Cooleach (@alexander Kulikov) 1614693805.
Scribed a state, Orlov acquired real estate in Britain and lives into two countries, not forgetting to visit the generic estate in the village of Meerkovo near Moscow, along with her faithful butler Sergey. On the territory of the estate a huge pool and other aquance. https://t.co/nnqklkfhu.
- Cooleach (@alexander Kulikov) 1614694651
The butler Sergey was building a space station Mir (Kat), Maya - Ballerina Theater, and Vasili - Rock Musician.
The remaining members of the environment of Orlov also acquired their own books. Maya - Ballerina of the famous Russian imperial theater, which is located on Vitaly Square in Moscow. Vasilius is a famous rock musician. https://t.co/syzvq5jj5x
- Cooleach (@alexander Kulikov) 1614695540.
And once Orlov and Vasily took the upbringing of the fallen kid Oleg:
In addition to commercials, CompareThemarket produced books, soft toys and other products on the "Universe of Meerkat".
The autobiography of Orlova A Simples Life released in 2010! Amazon overtook the popularity of Memoirs Tony Blair, Stephen Fray and Stephen King.
Where are the books, there and other Merch, right? For example, soft toys. The smallest, in my opinion, is a receiving meherkatynysh Oleg. https://t.co/utl9inxqk7.
- Cooleach (@alexander Kulikov) 1614696133.
There are both cross-franchise variations of toys along Star Wars and DC comics. https://t.co/hdsxyuknoh.
- Cooleach (@alexander Kulikov) 1614701304.
Yes, what is there to say, even comic about Superworks released! https://t.co/crnnicuqed
- Cooleach (@alexander Kulikov) 1614702175.
As Comparetthemarket Evlov is developed, advertised new services of the company, such as tickets for the sale of Movie Meerkat Movies and for the delivery of Meerkat Meals. In advertising Meerkat Movies participated with meerkats, for example, Arnold Schwarzenegger, and Nicole Kidman.
Among Meerkat Movies partnerships - special projects with brands, for example, with Disney:
The specialists went out. Toys on Frozen, their release was accompanied by a cruel roller, in which the universal favorite Oleg and his girlfriend Ayana are having fun at Let It Go in Olaf costumes and Elsa:
- Cooleach (@alexander Kulikov) 1614759551.
https://youtu.be/za89oua_iuy
The same couple cosplayed the beauty and monster. https://t.co/i27ipvksai.
And in 2018, CompareThemarket launched an AUTOSERGEI analytical service and promoted it using a series of rollers with meerkats, parody presentations Apple and Steve Jobs.
#commercials
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