Until March 8, the Pop-Up store "such cases" will work in Moscow in Moscow, which sells brand products (Mercha) at once several charitable organizations. For funds, the appearance in Mega - the first work experience in a major retail: before their charity goods they were sold predominantly at fairs and in their own online stores.
The share was organized by the shopping center "Mega", which for a month provided the platform for the store in its Pop-Up Store space, and media portal "such cases" (the project "I need help"), which talks about social issues in Russia. The store itself turned out to be very interesting: about many products there are something to tell, because they are often created in collaboration with well-known designers, musicians, public figures or simply volunteers from healthy materials.
So, shopping bags for the children's hospice "House with Lighthouse" Designer Ksenia Oganesyan sews from the remains of fashionable fabrics of their collections. Nearby you can find unique sweaters made by students-designers for their study works. Lebedev Studio has developed a very unusual - tactile T-shirts Braille for the fund "Connection", which supports deafblind people. On merch foundation "Anton near here", helping people with autism, flaunt poignant quotes such people, for example: "I am silent when I feel love. Love is silence. "
Representatives of the Funds say that Merchai is not so much the opportunity to find additional funding, how much type of information activities: an unusual T-shirt, a bag, a mug and even a postcard - this is a reason to talk and think about help those who really need it.
After the closure in Mega, the store "such cases" will continue to work online, where in one place can also be purchased by Merchi of various charitable organizations.
Earlier it was reported that IKEA began selling students of the Anton Foundation nearby.
Mega investals 1 billion euros in renovation.
Anastasia Ageenkov, Retail.ru