Volvo Cars radically changes the ways and the format of interaction with its customers, establishing a more strong relationship and transforming the traditional wholesale model through the online format.
By 2030, the Swedish brand seeks to become a global manufacturer of exclusively electrical vehicles. Also, in the near future, Volvo plans to launch a completely new family of electric vehicles, which will be available only to buy online. Within the framework of the updated commercial strategy, Volvo Cars invests online sales in its channels, will significantly simplify the chain on the product offer, it will establish transparent and stable pricing models. In addition to online sales, Volvo Cars will focus on the most comfortable options for customers, combined by Care by Volvo.
"The future of Volvo Cars is determined by three elements: electrification, online development and growth. We want to offer our customers a carefree way of ownership of the Volvo car, eliminating difficulties in its acquisition and operation. Simplification and convenience - the basics of all that we do, "the head of the Global Commercial Operations of Lex Kersmesekers said.
The strategy is aimed at the fastest growing segment of world auto industry: a premium electric storage market. Despite the development of online sales platforms, Volvo Cars will also work closely with their retail partners to build a stronger customer relationship. They will remain the foundation of customer experience and will still be responsible for such important services as pre-sale machine trains, their delivery and after-sales service.
"Online and offline instruments must be smoothly and comprehensively integrated. Wherever the client is: Online, in Showerum, in Volvo Studio or driving a car, customer service must remain at the highest level, "added Lex Kerssemakers.
The Care by Volvo program, known for the VOLVO CARS subscription service, will develop in a wider offer for customers. Fully electric Volvo when buying online will be delivered with a wide service package, including service, warranty, roadside assistance, as well as insurance and different versions of home charging. The Swedish automaker also simplifies the process of subscription to the Volvo electrical models and reduce the number of steps for their design in the Volvocars.com online store.
Buyers will have the ability to select Volvo electric vehicles from various configurations. These models will be ready for a simple and comfortable order and fast delivery. A higher level of convenience and simplicity can be achieved by transparent and stable pricing, which eliminates the need for price negotiations, will increase the degree of transparency and will become the basis for building confidence.