A news portal from the US Reddit on December 13 became richer. The company bought Dubsmash with the application to create short video. For the socio-news portal, this is one of the largest purchases in the entire history of the existence of the company.
The amount of the transaction is not disclosed. It is known that such business giants like Facebook and Snap Inc. claimed on Dubsmash But everyone went around Reddit, which is one of the iconic portals in the United States.
The analysts of the WSJ agency mentioned that in 2016 the Dubsmash platform was estimated more than 47 million US dollars, and by 2019 the company attracted more than 20 million US dollars.
At a press conference, the buyer stated that Dubsmash remains a separate application in App Store and Google Play, also tools for recording short videos will appear in the Reddit application.
The Dubsmash brand is the German company. Popular popularity has acquired in 2015. At that time, the application offered to shift video on all popular songs. It was from this that the world famous Tiktok resource was started.
In 2017, management decided to update assets, transform Dubsmash to a separate social platform. The result of the decision was to transfer the company's headquarters from Germany to the United States.
The popular source TechCrunch writes that at the beginning of 2020 the Dubsmash playground ranked second in demand in the world. A firm only was inferior to the Tiktok platform. If Reddit implements all his plans, they may need to go far ahead of their new acquisition and take leadership positions.
The resource named Reddit was popular due to many communities "Million Things". There are conversations in the "Question-Answer" format, where representatives of various professions, participants of the show, politicians, etc. are invited. In the program "Ask me about anything", Bill Gates, Barack Obama and other media personalities took part.
The Community "Question-Answer" has about 20 million participants. To date, this is the largest audience held by one channel.
Reddit executives are already predicted to high demand for their products. I wonder what:
- Reddit plans to integrate Dubsmash video creation tools into its main platform. According to the company, it will give users the opportunity to express their opinion in the original way.
- Dubsmash will continue to support its own platform. The brand remains indivisible, will continue to maintain the status of a private company, although in Reddit.
- The socio-news portal suggests and continue to adhere to the policy of the failure of problem content. Management believes that everyone is free to express its opinion, and the ethical side is the personal responsibility of the user.
In the new 2021, Reddit plans to reach the level of assessment of the value of assets. According to the estimated forecasts, the price is now about 3.5 billion US dollars. Provided that the revenue for the current year will exceed $ 100 million, the company's value will significantly grow up.
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