According to the sales of the Pragmatika Group of Companies, the most popular Lada models in 2020 in the north-west were Vestas and Granta sedans, as well as the Cross car line.
Note that Pragmatics GK manages Lada car dealers in six cities of the North-West.
In St. Petersburg, the leader in the model line LADA, as over last year, became a sedan Vesta, which raised a share from 42% to 44%.
In the Pskov and Novgorod regions, Lada Granta called the greatest interest in motorists - she had a little more than 30% of sales. In Murmansk and Petrozavodsk, cars "Families" Cross - Vesta, X-Ray and Largus turned out to be the most demanded.
The average cost of new Lada cars in the North-West in 2020 amounted to about 785,000 rubles. The most funds for the purchase of cars of the domestic brand were spent by residents of Murmansk - an average of 850,000 rubles. In St. Petersburg, this figure amounted to 800,000 rubles. The lowest "average check" last year, when buying LADA cars, it was noted in the Pskov region - about 700,000 rubles.
Credit funds for the acquisition of new Lada cars most often attracted residents of St. Petersburg - 58% of all transactions in Pragmatics car dealerships. Credit sales exceeded half from all auto-realized cars in Novgorod and Murmansk. Motrolists in the Pskov region were resorted to the help of car loans in the Pskov region - 42% of the total volume of sold LADA cars.
Last year, the number of cars of foreign brands continued in the North-West car dealers, which are credited to the offset of the purchase of new Lada. In particular, Kia Rio and Hyundai Solaris are increasingly involved in the Trejd-In Transactions of the Trejda Vesta. Mostly in the credit, post-warranty cars of domestic and foreign mass brands over five years are passed.
LADA Direction Direction in St. Petersburg Pragmatika GK Igor Bader notes:
The reputational component of the LADA brand is growing every year, the manufacturer pays more attention to the variety of complete sets and the availability of modern options in the entire model line of the brand. As a result, Lada is becoming more and more competitive advantages. In the current year, we predict the growth of LADA sales in the minimum car dealers at least 20%. Still on the market situation affects the deferred demand, dissatisfied due to car deficiency. An important advantage of the brand will be the availability of prices that can be saved by high localization. A new version of the Largus model will be added to the growth of interest in brand cars and the Niva Travel SUV in February.