What do you most like in music? We can say that rhythm, tools, vocals, turnover, and the like. But in fact, the most important thing in music so that it comes to the mood. That is, when I want to sink, you need one melody to play sports - another, and for a romantic evening - the third. Now streaming music services are very strongly displacing the usual familiar listening of music and it is very important that they picked up content as it is necessary to the user. To do this, they come up with system of recommendations on the basis of previously listened music, but no one before it could do so that knowing your mood, pick up the music for him. Spotify as much as possible to this and patented a new algorithm, which may already be indirectly applied in extradition, but with the release of "wide rental" will change the entire idea of musical recommendations.
How music is selected
Targeted advertising is often incredibly accurate, forcing some people to believe that social networks and by them as an instrument advertisers can all. It seems that they use microphones of our phones to spy for us. There is not a single reliable confirmation of this, and therefore I inclined to believe that this is a myth, and recommendations are built by other methods. Fortunately for advertisers, we and without it give them more than enough information about us.
How to stroke advertising in Spotify on Android.
If on advertisers is a myth, then Spotify really studies the possibility of using a microphone to create recommendations. According to the Music Business Worldwide, the company filed a patent in which it is described in detail how microphones can be used to determine the "emotional state, gender, age or accent of people."
New feature Spotify
In fact, the patent was filed for a long time - back in February 2018. It was issued on January 12 of this year. Music Business Worldwide was able to get a copy of the full patent (PDF), which can be studied for a long time, but the essence of it is to make the life of users easier, and the issuance of compositions is more relevant.
Can Spotify play music from the memory of the smartphone
The essence of the patent is that Spotify wants to use speech recognition to make your recommendation algorithm better. The patent describes that Spotify will analyze the speech input for emotions, such as happiness, anger, fear, sadness or indifference (speech neutrality). This will allow the platform to start playing exactly what you need to listen right now.
The company also intends to add not only music, but also the sounds of the environment, such as "cars on the street, conversations of other people, chirping birds, the work of office equipment and the like". All this will be built on the basis of your interests.
Spotify will pick up music for the mood
Naturally, your musical preferences should also be taken into account and hardly the service will refuse groups and performers that you love. Most likely, if you like to listen to the Metallica group, then in one of your mood you will include something like Master of Pupets, and in the other Turn The Page or Nothing Else Matters. So your preferences will be saved, and the adjustment of the mood will be more accurate.
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As in the case of any patent application, we must remind yourself that this is often just experiments and ideas, but the work done by the service should not pass without a trace. Most likely, such an idea in one form or another will find its application in the near future. It is possible that it will be swollen as an experimental function in the application or simply make the switch off in the settings. But there is also the likelihood that it is just the desire to "stroke" the idea and demonstration of opportunities.
What will happen to voice assistants
Although at first glance, this is a slightly strange behavior of the service and gives something like a "black mirror", but such a turn seems to be a natural next step after the usual speech recognition and can even make communication with machines easier or more natural. You can not doubt that other companies are also working on this, especially those that sell smart columns and / or develop their voice assistants. For example, Google, Amazon, Apple and perhaps even Yandex. Let's see what will happen from this, but such developments look very promising, although they make us reveal to the machines even more.