The French House of Champagne Wine invited the world-famous fashion designer Yun An (Ambush) to create a limited collection Moët Impérial as part of a charitable initiative.
Moët & Chandon House announces the first in its history with global cooperation: Korean-American fashion designer and founder of the Ambush brand Yun en will develop a unique design of bottles. The collaboration Moët & Chandon X Ambush is the result of the uncpendless creativity of the Yong, as well as the desire of the house of champagne wines to keep up with the times and defend important values, supporting charity.
Having made a bold step, Moët & Chandon offered the Yun en, the young Tokyo fashion model and the ascending star of innovative design, a unique platform for incarnation to the life of its creative vision and sensitivity to modern trends. The choice of co-founder and creative director of the Ambush brand was due to the Bunctric Spirit of UNN, as well as its deep respect for traditions and crafts, the transfer of experience from generation to generation and care of nature - the values that are so consonant with Moët & Chandon.
"I am happy and proud that Moët & Chandon entrusted me to develop a bottle design Moët Impérial. For me, this is a serious challenge, given its recognition and a bright cultural code, but at the same time is a great opportunity to contribute from the point of view of aesthetics in the history of this cult champagne, "says Yun An. "During my visit in Emern, I saw the striking devotion of people nature and invaluable terrorians. That is why, as part of cooperation with the house, I chose the World Land Trust Foundation - supporting them, we will be able to help maintain other natural lands around the world. "
In accordance with the tradition of charity, Moët & Chandon sacrifice part of the profits from the sale of a limited collection of Moët & Chandon X Ambush in favor of the international charitable organization WORLD TRUST, which protects under threat untouched corners of nature. The Fund's Mission is to provide support to local environmental protection partners, such as the Jocotokoko Foundation in Ecuador, in whose obligations is to prevent the destruction of ecosystems and the protection of territories where rare and endangered species still dwell.
"We are grateful to Moët & Chandon for the generosity rendered to us to preserve the Kanande Reserve in the Ecuadorian forest Chocco, in the place of the same biodiversity as the Tropical Amazon Forests, but in a more vulnerable position," says Jonathan Barnard, General Director of WORLD LAND TRUST . "To date, only 2% of the forest is preserved, which inhabit 10% of unique animal species. Support within the Moët & Chandon x Ambush collaboration will directly affect the cessation of the cutting of the forests of chocco not only for the sake of disappearing species, but also to combat one of the causes of global climate change. "
The partnership between Moët & Chandon and Yun is also of particular importance and because for the first time in 152 a bottle of Moët Impérial, which became a sign for the house of champagne wines in 1869, will be released in an updated design developed by a modern artist. By adding minimalist aesthetics characteristic, Yun replaced the golden neck bottle on a deep shade of black, which stands out against the background of a new embossed white label, which creates the effect of clean sheet, as if a window into the future, which opens up new opportunities for those who feel comfortable.
"We are infinitely glad to partnership from the Yong, because it adds drying and freshness to the centuries-old heritage Moët & Chandon and shares our desire to save nature for future generations," says Benouua Guez, Moët & Chandon Master.
The limited bottle of Moët Impérial in collaborations with UNHO contains the flagship champagne house, which is characterized by a bright fruit note, seductive taste and elegant exposure - all distinguishing features Moët & Chandon. A bouquet reflects the wealth of vineyards of the Champagne region, it felt a small predominance of Pinot Noir, texturay less and freshness of Chardonon.