The biggest mistake in the history of samsung

Anonim

In the history of each large company always enough take offices and falls. With takeoff, everything is clear, and the falls are often the cause of errors in the manual. That's just not always these errors are noticeable immediately. It often turns out that after 10-15 years it becomes clear that the company could be in a completely different level or have a much greater influence in the industry and, as a result, more money. There was such an error in the history of Samsung. If in 2004 the company's management did not accomplish her, now the South Korean company could be the main player in the world of smartphones, leaving everyone else so behind that everyone would do as it considers it. However, the changes could be both others, but the story does not tolerate the subjunctive inclination. Nevertheless, the story is interesting and necessary to remember it.

The biggest mistake in the history of samsung 13158_1
Samsung made mistakes, but did they spoil something for her?

Who owns Android

At the dawn of the existence of Android, Samsung had the opportunity to buy an operating system from Andy Rubin earlier than Google did, but then it was not seriously taken seriously. As a result, they laughed at him and his brainchild, and the story became such as we know.

In his book "Air Battle: As Apple and Google entered the war and started the revolution," Fred Fogelstein told about what happened at a meeting between the Android team and Samsung, which took place in Seoul at the end of 2004. Andy Rubin expressed the idea of ​​Android and the vision of what this OS will be, the full room of Samsung leaders, and they did not like what they heard.

What is Android actually created? Not for smartphones

They thought that Android and Rubin plan for the production of the product for the mass market was a joke. This became apparent when, after a period of awkward silence, which followed Andy's performance, one of the leaders said: "What army are you going to go and create it? You have only six people. Are you under the kayf? "

The biggest mistake in the history of samsung 13158_2
No need to make fun of this person. He with his team changed the world.

Who ridiculed Andy Rubin

Remembering the details of the meeting, Andy Rubin said: "They laughed at me in the meeting room." However, he and his small team did not need much time to succeed. Soon, Google bought Android for 50 million dollars and hired Rubin as a senior vice president on mobile and digital content.

For the SAMSUNG manual, the development of events was very unexpected and here they have already thought that they made a fatal mistake. One boss called Rubin a day after Google acquired Android, and asked if they could meet in person to discuss the "very, very interesting sentence", which Andy did during a meeting in Seoul a few weeks before. Naturally, something was changed later.

What a blow to Apple inflicted on Android in 2020

How many smartphones works on android

Android is the most popular mobile OS in the world on which more than 2.5 billion active devices operate. More than 80 percent of all smartphones used are running this operating system. Having this in mind, it is logical to assume that Samsung made a huge mistake without buying Android when she had the opportunity. At the same time, several tens of millions of dollars per buy - nothing compared to billions of dollars, which Android directly or indirectly brings Google quarterly.

The biggest mistake in the history of samsung 13158_3
Google earns a lot on Android. But would you make samsung like that?

However, the very fact of ownership of Android rights does not make it a billionaire host.

Google did fantastic work to develop and promote the "green robot". The foresight and stubborn work of the search giant changed the world of smartphones and gave such companies as Samsung, the ability to increase sales.

What is better - Symbian or Android

As long as the Android OS has become a major player, Nokia was the king of smartphones. Much changed in 2012, when Samsung managed to overthrow the Finnish company with a pedestal. It was mostly due to focus on Android phones, while Nokia still believed that the future for Symbian. Samsung is on top of the world of smartphones for more than eight years old and in part it should be thanked Google and Android.

Application Design: What Android is clearly superior to iOS

What if Samsung owned Android

It is impossible to deny that if Samsung bought Android, everything could work out otherwise. The fact that Google turned Android to the history of success does not mean that Samsung would have acted as well. Perhaps Samsung would use Android only on their phones or licensed OS manufacturers for a specific fee - unlike Google, which distributes it for free.

Both of these strategies are likely to impede the overall development of the operating system. Developers will be less interested in creating Android applications, because it will not be so mass. A smaller market means less chances to make money on applications and games, which means that it's not interesting to anyone.

The biggest mistake in the history of samsung 13158_4
Samsung has even experimented with its operating system, but still went to Android.

This would create the opportunity for other players in the market, because Android would not turn into the dominant strength she is today. Microsoft could have a greater impact using its Windows Mobile platform, Symbian could turn into a more open OS, IOS would become more popular due to its convenience in the absence of Android. And should not be doubted that other players would appear who could enter the market with new solutions to try happiness.

Join us in Telegram

You can recall the butterfly effect. If Samsung bought Android in 2004, it would be confident that literally several solutions other than Google would turn around in the industry. It is unlikely that everything would be the same, but Android was simply licensed by another company. We must not forget that Android is first of all services (including search engine), and Samsung then did not have it.

Read more