What do you know, or at least heard about the car company Duesenberg (Duesenberg Automobile & Motors Company, Inc.)? I believe that either nothing else or very little. At the dawn, the era of gasoline cars at the beginning of the last century, car companies appeared with the same frequency that the electric car startups are now. And of course, not all of them were destined to survive, especially in the conditions of two world wars in the first half of the 20th century, and economic crises, including the Great Depression, well described in John Steinbeck's novel. "Breaks of Wratve"
Duesenberg Automobile & Motors CompanyDuesenberg was founded in 1913 by American engineers, immigrants from Germany, Frederick and August, Duzenbergs in De Moyyn, Iowa. As usual, then many founders of automotive and motorcycle companies were self-taught engineers who independently created and often collected their cars manually. If you look at the copies of their cars stored in museums, then you can say exactly what they did not just cars, they created an engineering work of art. One Duesenberg Convertible SJ La Grande Dual-Cowl Phaeton is worth something. Car of extraordinary beauty.
Despite the magnificence of the design of its cars and even victories on the racing "500 miles of Indianapolis", the company still failed to firmly entrenched the market and create sustainable production and sales market. First, the company's creators began to work for other companies as engineers engineers, in 1924 the company was on the grain of bankruptcy, and everything ended in 1937, just during the economic crisis. After the second world heirs, the company's creators made attempts to revive her, but they were unsuccessful.
By the way, for reference. The car with the name model of Model X is not the confidence of Tesla. It turns out that Duesenberg produced a model with this title in 1926-27. True, there were only 13 pieces they were released.
During the previous four years, I watched several times as you wanted to enter the electromotive market resurrected forgotten car brands. Often, on the loud words did not go. To run after Tesla, you need to have not only a desire, but also the skill, intellectual and financial resources, and most importantly, you need to have the same irrepressive character like Ilona Mask.
I do not know how all this has a group of enthusiasts who have experience in online business marketing and mobile technologies, and created Duesenberg Technologies in Canada, and at the same time based in Malaysia under the VGrab Communications brand. But they created a company with an old, having a certain story with the name, took, a little stylized, an old logo, and hired to work in the company of people who were engaged in the creation of hydrogen cars in different parts of the world. In particular, the company was hired by Brendan Norman from the Australian Startup H2X Australia, from which there is no news since the summer of last year, and Jan Thompson from the Chinese company GROVE Hydrogen Automobiles. The director of the company was appointed engineer and in the past Rider Jürgen Barth, who won 24 hours Le Mans 1977 on Porsche 936, 1000 km of Nurbourring of 1980 and the CER 2014 championship at Porsche 911 Carrera RSR 3.0.
It is now difficult to say what it is precise from them, since even their site there is no intelligible and accurate information, except for high-profile words about the exclusive quality of the Duesenberg brand, about attention to detail, high plank of innovation, and commitment to clean, electromotive technologies. Probably, they will want to go along the way with respect to successfully resurrected manufacturers of prestigious cars, such as Hispano Suiza, and Piëch Automotive, and you can also add Borgward here, although there are no news from this to the brand for a long time, especially as for the electric vehicle, and it is after Factory presentation of Borgward Isabella concept at Frankfurt Motor Show in 2017.
It is likely that the ryesenberg rye will bet on the premium segment, the lacker electric cars that will be collected under the order, and practically in manual mode. It's just no other niche for them, and the more you need to answer the essence of the brand.