Magnit plans to enter the segment of goods for home and repair, Kommersant writes, noting that the retail chain has previously filed several applications for the registration of trademarks "Magnet Master" to Rospatent. The source of publication working with retailers confirmed that the company intends to open the stores of a new format, but did not lead details.
As Kommersant writes, the Magnet Master logo includes a hammer symbol and is made in the corporate retail style, by analogy with the designations of other formats - "Magnet Cosmetics" and "Pharmacy Magnet". In the very "magnet" newspaper reported that they constantly look at various niches on the retail market and do not exclude experiments with new formats in the future.
According to the analysts respondents, the DIY market segment is still weakly consolidated and retailer may in a short time to become the main player in this niche, such as, for example, it happened in the market selling perfumery. The interlocutors of the publication suggested that the Magnet Master with an assortment of tools, consumables and other economic goods can develop on an area of 300-500 square meters. m, and the cost of launching one point can be about 7.8-13 million rubles.
In addition, the opening of the stores of a new format next to other points "Magnit" is likely to allow the retail network to increase the share in the expenditures of buyers and offer the project at the junction of Leroy Merlin and Moschoztorga, the experts surveyed by the publication. In their opinion, the new format is likely to be focused on the main audience of "Magnit", the general program of retailers loyalty will be suitable for him, but additional marketing solutions may be required here, Kommersant writes.
The retailer has been actively testing new projects in recent years, the publication reports. In 2019, the retail chain opened shops with focus on alcohol "Evening magnet", in 2020 - "My price" discounters. At the beginning of this year, the company announced a pilot project of the format of kiosks "Magnit GO". At the end of 2020, Magnit ruled 21,500 stores in Russia, including 14,900 points in the "At home" format.