Iplatifomu ye-inthanethi yokuthengisa izimpahla ezihambisana nemfashini nendlela yokuphila i-Lamoda ifunde ukuthenga kwamaRussia ngoFebhuwari 14.
Umthombo: Lamoda.
Ngonyaka, abantu baseRussia bakhule izindleko ngaphambi kweholide elisegqoke ama-59%, futhi bachitha izikhathi ezingama-2,5 ngaphezulu kwamakha. Izindleko zobucwebecwebe zikhuphuke ngo-42%, futhi izindleko zobucwebecwebe zingama-7%.
Izingubo zangaphansi, amakha amakha kanye nemihlobiso zithandwa ngokwesiko namaRussia njengesipho soSuku lweValentine, kepha othile uthengela izimpahla ezinjalo ukuze zingenzeki kuleli holide. NgoFebhuwari 14, abaseRussia bacabanga futhi ngokuvuselela ilineni lombhede, futhi bakha isimo sothando sendlu - ngokwesibonelo, ngosizo lwamakhandlela amnandi.
Esikhathini esivela ku-1 kuye ku-10 kuFebhuwari 2021, isidingo sezingubo zangaphansi kubantu baseRussia bakhula ngo-59% uma kuqhathaniswa nesikhathi esifanayo sika-2020. Kulonyaka, ingubo yabesifazane yabesifazane ngoFebhuwari 14 bathenga izikhathi ezi-3 ezikhuthele kunabesilisa. Kodwa-ke, isikhathi esingaphezu konyaka, imali echitha ngaphansi kwangaphansi kwabesilisa ngosuku lwazo zonke izithandwa zaqina kunowesifazane (+ 96% esigabeni sabesilisa ngokumelene no-42% kowesifazane).
Futhi kulo nyaka kusukela ngo-Eva kaFebhuwari 14, amaSconlings abesifazane ayesebenza kakhulu - isidingo sazo sakhula amahlandla ama-3. Ngasikhathi sinye, amathayi esifazane athenge cishe izikhathi ezi-2 ngaphezulu. Isidingo samasokisi wabesilisa ngosuku lweholide lonyaka lwakhula ngo-22%.
Izindleko zeParfumes ngesikhathi sangaphambi kwamaholide ngonyaka okhuphuke ngezikhathi ezingama-2,5. Iningi laseRussia lichithe ngoFebhuwari 14 kuya kuPuctume Byredo - uma liqhathaniswa nonyaka owedlule, ukuchitha kukhuphuke izikhathi ezi-4,2. Esikhathini esingu-3, izindleko kulesi sigaba ziphinde zibe zifaka amakhaza ama-manara noCalvin Klein, ama-Aromas alemikhiqizo emibili nawo aphenduke abaholi abazothenga.
AbaseRussia baqala ukuchitha okuningi ngobucwebecwebe ngoFebhuwari 14 - Lo nyaka izindleko zanda ngo-42%. Namacici (+ 24%), Namasongo (+ 40%) kanye negeyimu (+ 38%) wasebenzisa ukuthandwa okukhulu kakhulu kulesi sigaba. Izindleko ze-Chokers ngoFebhuwari 14 Wonyaka akhuphuke ngezikhathi ezi-2. Ezindabeni ngaphandle kwamatshe ayigugu nezinsimbi, amaRussia achithe amanye ama-74%. Izindleko zobucwebecwebe ngaphambi kokuba iholide likhuphuke ngo-7% phambi kweholide: kulesi sigaba, izindandatho zichithe ezinye eziyi-11%.
Isidingo selineni lokulala ngoFebhuwari 14 lonyaka unyuke izikhathi ezi-2,5. Ngonyaka wentshisekelo yaseRussia yokulala kabili embhedeni ophindwe kabili ngokulungiselela ngoFebhuwari 14 ukhule izikhathi ezi-4,4. E-Aromas yendlu ngo-Eva yoSuku lweValentine, amaRussia achithe izikhathi ezingama-2.3 ezikhathini. Izimpahla ezithandwa kakhulu zazingamakha amakhaleni namakhandlela amnandi - ukuchitha imali kubo kukhule izikhathi ezingama-2,5 nezikhathi ezi-3.4, ngokulandelana.
Phambilini, uLamoda wabika ukuthi amaRussia athenga izimpahla ezinobungane ngama-ruble angaphezu kwezigidi ezingama-50.
Ngaphezu kwalokho, uLamoda wathola ukuthi yimiphi imidlalo amaRussia anquma ukuthatha unyaka omusha.
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