I-Abstract Axios Matedial mayelana nezinkinga zemakethe yokukhangisa yama-podcasts - kukhula ngokushesha okukhulu, kepha namanje omncane kunabo bonke abezindaba.
Cishe yonke inkampani enkulu yabezindaba ifakwa lapho kwethulwa ama-podcasts amasha. Kepha iningi labo alilethi imali - okungenani inqobo nje. Njengasendabeni yobunye ubuchwepheshe obusha, izimfuno zabathengi zikhula ngokushesha kunemali engenayo.
Uhlobo lwe-Axios lwabelwe izinkinga ezinkulu zemakethe:
Imali nokulalela - kuphela phakathi kwabadlali abaphambili. I-1% yabo bonke ababhali bathola ama-99% okulandwayo kanye nemiholo enkulu kunazo zonke emakethe.
Isibonelo, uMnyango we-Subcast waletha ama-New York Times ngonyaka ka-2019 cishe imali engenayo engu- $ 30 million. Ukuqondiswa kwebhizinisi kwama-vox media podcasts kuthola futhi amashumi ezigidi zamaRandi. Futhi uSpotify uchitha amakhulukhulu ezigidi ezikoleni eziphathelene nababhali - inkampani ikhokhe ama- $ 100 wezigidi uJo Rogan ukuthola inkontileka yesikhathi eside.
I-Podcast ayikwazi ukukhanyiselwa njenge-roller eTiktok. Ababhali kunzima ukusabalalisa ukukhishwa kwabo kunevidiyo, ngoba lokhu akunasikhulumi esidumile esifana ne-YouTube, Instagram noma iTiktok.
"Akuvamile ukuthi umuntu aqhamuke kuma-podcasts aphezulu angu-1%, ngakho-ke iningi ligxile ekukhuleni kancane kancane," kusho umlobi unzzsprout Marshall Brown. Ukuthandwa kwe-podcast kuncike kwikhwalithi yezinto ezibonakalayo kanye nenani lezimali ezitshaliwe kumaketi.
Awekho amathuluzi acacile wokukhangisa ngenxa yezinxushunxushu ngezinsizakalo. Abalobi babeka izingqinamba kumapulatifomu amaningi ahlukene. Izinkampani ziphinde zitshale imali ekwakheni izinsizakalo zazo kuma-podcasts, ngokwesibonelo, i-IHEartmedia, i-apula, iSiriusXM.
I-Spotify yenza ukuhlanganiswa kwezobuchwepheshe kokukhangisa ku-podcast: insizakalo ingeza i-promo ngesikhathi sangempela ngokususelwa kudatha yendawo yomsebenzisi, uhlobo lwedivayisi, ubudala kanye neminye imininingwane. Ngasikhathi sinye, amanye amapulatifomu asebenzisa indlela yendabuko eyengeziwe - Faka ngokuzenzakalelayo imigqa yomsakazo ezindabeni.
"Imakethe izokwabelana ngezibili: phakathi kwendlela yethu yokusika ukukhangisa kanye nokuthi ngibona kulo lonke imboni - izikhangiso ngesitayela somsakazo noma i-TV," kungezwa uJay Richman waseSpoify.
Umnikazi wePodcorn Podcorn Agnes KOzer amanothi ukuthi abalobi abakhulu kakhulu bathola imali eyinhloko ekukhangiseni okujwayelekile futhi bancike kwinani lokulalela. Kepha kukhona amandla emikhiqizo ezokhetha ukuboniswa komuntu uqobo futhi wamukele ithrafikhi ngezindleko zezingqinamba zekhwalithi.
Kuzokwenzekani emakethe yokukhangisa yama-podcastsNjengoba i-Google naku-Facebook iqinisa imakethe yokukhangisa yedijithali, ehlanganisa isethi yezinkampani ze-IT ibe yiketanga elilodwa, imakethe yomsindo nayo iyaguqulwa.
Isibonelo, iSpotify, Siriusxm, IHERTMEDEMedia, i-Amazon nabanye bafuna ukwandisa imakethe yama-podcasts ngezindleko zezinsizakalo zabo njengokukhangisa, ukusatshalaliswa kanye nokusingathwa. Spotify uchithe ekuthengweni kwezinkampani ezincane ze-podcast, amakhulu ezigidi ukusiza ukudala isimo esisodwa sama-podcasts.
#Spotify podcasts
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