I-Apple izotshala izigidi zamaRandi ku-Service yabo yokusakaza i-Apple TV +, ngaphandle kwaleyo ngasikhathi sinye ngaphandle kokuthola isivivinyo samahhala), kepha kuze kube manje inkampani yehluleka ukuyenza idume phakathi kwabasebenzisi. Ngokusho kwesifundo esisha se-JustWatch, ngasekupheleni kuka-2020, i-Apple TV + Yabelana phakathi kwezinye izinsizakalo yayingama-3% kuphela, iphakamisa kakhulu izimbangi ezinjenge-netflix, i-disney + kanye ne-peacock, engeyona kangako njenge-apula TV +. Ngabe akekho ofuna ukubuka ama-movie futhi ubonise kusuka ku-apula ngisho mahhala?
I-Apple TV + Akekho?
I-Study JustWatch isuselwa kwidatha eqoqwe kwikota yokugcina ka-2020, futhi ibheka amapulatifomu athandwa kakhulu e-United States. Akekho omangazayo ukuthi i-Apple TV + ayiyona insizakalo yevidiyo ethandwa kakhulu ngo-2020, kepha empeleni yathatha indawo yokugcina esimweni sesabelo semakethe esincane. I-Apple TV + nayo ilahlekile kuPeacock, insiza yokusakaza ye-nbCuniversal, eyakhishwa ngoJulayi nyakenye futhi yathatha ama-6% emakethe isikhathi esishiwo.
I-Netflix isaqhubeka nendawo ehamba phambili emakethe yesikhulumi yokusakaza e-United States enokwabelana ngama-31%, kepha isabelo se-Amazon Prime Video sikhula ngokushesha futhi sisondela kuma-22%. Okulandelayo kuza i-Hlu kusuka ku-14% ne-disney + kusuka ku-13%, kulandelwa yi-HBA max ngesabelo semakethe sika-9%.
Futhi uPeacock, no-HBE Max, noDisney + babegijima ngemuva kwe-Apple TV +.
Kungani ipulatifomu ye-Apple ingakwazi ukushayela izibukeli ezanele? Akuyona imfihlo ukuthi i-Apple yayinonyaka onzima ngo-2020, ngoba iningi lokukhiqizwa kwamafilimu kanye nama-serials aphazanyiswa ngenxa yobhubhane lweCovil-19. Njengoba i-Apple TV + inamafilimu kuphela nemibukiso ye-apple ngokwayo, ikhathalogi yenkonzo incane kakhulu uma kuqhathaniswa nabancintisana bayo. Futhi ngenxa yobhubhane, waba ngaphansi.
Kepha ngasekupheleni konyaka, i-Apple yagcina yaqala ukuhumusha okuqukethwe ku-Apple TV + ngesiRussia. Manje ukuhumushela okuthiwa kutholakala kumafilimu amaningi nochungechunge lwe-TV, uhlu olugcwele ongakubona lapha.
Uchungechunge olusha ku-Apple TV +
Ngesonto eledlule, i-Apple yandise isikhathi sesivivinyo samahhala sababhalisile be-Apple TV + abasenenguqulo yamahhala yonyaka. Labasebenzisi bazokwazi ukubuka i-Apple TV + mahhala kuze kube nguJulayi 2021, ngenkathi bekucatshangwa ngaphambili ukuthi isenzo sizophela ngoFebhuwari.
Kungenzeka phakathi kokuthandwa okuphansi kwe-Apple TV + nokwanda kwesikhathi sesivivinyo kukhona ukuxhumana. Inkampani iyaqonda ukuthi ngo-2020 bekungekho okuqukethwe okusha kangako, futhi banquma ukucabanga ngentshisekelo phakathi kwezilaleli. I-Apple isanda kukhululwa kule nyanga isizini yesibili yochungechunge "Dickinson" kanye "nendlu kanye nenceku" ku-Apple TV +, nenduna yesibili "ngenxa yesintu sonke" bayoba ngoFebhuwari.
Kusenzima ukubikezela nokuthi i-Apple iqala ukwenza imali ku-Apple TV +. Ngaphandle kwenani elikhulu lokuqukethwe, abasebenzisi nje ngeke bakhokhele ukubhaliswa enkonzweni. Awuzange ubhalisele insizakalo enjalo uma ngabe bekukhona imibukiso emithathu namafilimu angama-20 - kumele kube nezinga elithile lokuqukethwe ngaphambi kokuba wonke umqondo umbono usebenze. I-Media Business isho isidingo sezindleko ezinkulu ukuqasha ochwepheshe abanethalente futhi bakhe okuqukethwe okusha kwevidiyo kusuka ekuqaleni ngaphandle kwanoma yiziphi iziqinisekiso zempumelelo.
I-Apple TV + ingahle ibe semhlanganweni iminyaka eminingi ngaphambi kokufika kubucayi babasebenzisi ukwenza insizakalo yokuncintisana. Isibonelo, iNetflix ichithe ama- $ 13 billion ngaphambi kokuthola inzuzo yokuqala.
Kodwa-ke, imali ye-Apple yanele - ake sibheke ukuthi kuzoba yini nenani labasebenzisi.
Malini i-Apple TV +
I-Apple TV + iyatholakala ama-ruble angama-199 ngenyanga futhi ifakiwe ekubhaliseleni okukodwa kwe-Apple, okubiza ama-ruble angama-359 ngenyanga. Kepha ungathola ukufinyelela kwamahhala kwinsizakalo ngokuthenga i-iPhone entsha, i-iPad, Mac noma i-Apple TV.