Okuqondakala ukuthi ngenyanga yokuqala yokusebenza kwabadali be-Domer 42 Project kusuka Dodo nokuthi bangahlola kanjani imakethe kanye nabancintisana.
Ngo-December 2020, uDodo wavula i-cafe yokuqala ngokuthengiswa kweShawarma "Doner 42". Le nkampani inezinhloso ezifuna ukuvelela: ukwakha isiteshi sabanikeli kuyo yonke iRussia, bese uthola ikhefi nakwamanye amazwe.
Ngokungafani namaphoyinti endabuko ngeShawarma, abanikeli abangama-42 bazama ukulungiselela umkhiqizo ofanayo kuwo wonke amaphuzu, abangaxhomekile kumuntu othize ekhishini, kanti elinye lama-metric amakhulu libona ukubuya kwezivakashi.
Uma izinkampani ziphumelela ukusetha izinqubo futhi ziqede "i-" Jambs "yokuqala, khona-ke" onikelayo 42 "angaletha ama-ruble ayizigidi ezi-5 ukuya kwemali engenayo ngenyanga, kusho inhloko yephrojekthi ye-Doner 42 ye-Magomeev. E-Monologue, watshela ngezinkinga zokuqala, okuhlangenwe nakho kwatholakala futhi kulokho insizakalo engadingi ukuvumela izicelo zabathengi.
Umholi "Doner 42"
Kungani uShaurma
Konke kulula kakhulu - ukuthandwa. I-Shawarma, Shaverm, onikelayo kanye nokunye - umkhiqizo oqondakalayo. Ingabizwa ngokuhlukile, kepha ifomethi yento ethile noma yenyama, ephekiwe eLavash, ikhona emhlabeni jikelele.Sifuna ukuthengisa umkhiqizo wethu hhayi eRussia kuphela, sihlela ukuya eChina, e-USA, eJalimane. Empeleni, i-pizza eDodo ikhethwe ngesizathu esifanayo: I-Pizza ingumkhiqizo owaziyo wonke umhlaba.
Ngatshelwa: "Kepha futhi kunefomethi ethuthukayo, kukhona okunye." Kukhona, kepha iphuzu? Mhlawumbe ngaphandle kweRussia, akudingekileko eRussia yonke?
Ukuthuthukisa ifomethi ye-poch eBangladesh noma e-Afrika, udinga isikhathi esiningi nemali. Kudingeka sichaze abantu ukuthi siyini. Lapho okulandelayo noma enye ifomethi iyathandwa emhlabeni wonke, sizoyithatha.
Okwaziwa ngemakethe yeShawarma nokuthi kungani kungasekho amanethiwekhi we-federal kuyo
Ngihlangane nokuhlolwa okungamaphuzu ayizinkulungwane ezingama-40 eRussia. Ngesithasiselo "lapho shaverm" - amaphuzu ayizinkulungwane eziyi-15. Ukukala imakethe kunzima ngenxa yezizathu ezimbili:
- Ayikho idatha - ngisho nasezinsizakalweni ze-cartographic. Kuma- "2GIS", "i-Google Amamephu" kanye ne- "Yandex.Cart" ngama-shawarma asobala, awababoni. Lokhu, ngendlela, kungenye yezizathu zokuthi kungani kudalwe insizakalo "lapho kudalwe khona iShaverm".
- Leli yibhizinisi elihlukile. Itende nge-shawarma yibhizinisi elilodwa. Esikwenzayo ku-70 m² kungenye ibhizinisi. Yebo, umkhiqizo uyafana - Shawarma, kepha akunakwenzeka ukuqhathanisa, ngokwesibonelo, ama-Burger Heroes nama-McDonald's. Futhi lezo kanye nalezo zenza ama-burger, kepha ifomethi kanye nezithameli ezihlosiwe zihlukile.
Kunezinto ezimbili ezisobala: Okokuqala, imakethe inkulu, okwesibili, isidingo somkhiqizo sikhulu. Kungani wenza ukuhlolwa uma i-shawarma ikhona kuwo wonke amakhona, wonke umuntu uyayithanda futhi ayifunile? Umsebenzi wethu ukuthatha le makethe.
Sineqembu lezinkambo lapho kungekho khona abadlali abaphambili. Kuphi amanye ama-Chain adumile wezinwele noma amakamelo okuqina anikwe? Kepha iqiniso ukuthi ukuvula iphuzu elilodwa kuyinto eyodwa, kepha ukwenza inethiwekhi - ibhizinisi eliyinkimbinkimbi kakhulu. Futhi inethiwekhi yokudla okusheshayo inzima ngokwengeziwe. Kuneminye imithetho, ezinye izinkinga.
I-Studateurs ebiqhamuka kwizikhungo ezinhlanu kuya kwezihlanu, azazi ngisho nezinkinga ezinjalo. Yize izindawo zokudlela nokudla okusheshayo zithengisa ukudla, kepha kuyibhizinisi elihlukile ngokuyisisekelo.
Inkinga enkulu ukulawula kwekhwalithi lapho ukala. Uyilawula kanjani ikhwalithi yamaphuzu ayishumi? Amaningi asevele emaphuzu amabili ayavela: Izithako zisikwa ngezindlela ezihlukile, zilungiselela ngezindlela ezihlukile.
Kungani "kathathu kathathu" cishe zonke izithako zisondela ekhishini lefektri? Ngoba uma wethula ukusika okwenziwa ngesandla amasaladi noma ukuthosa epanini - izinto zebhizinisi lokudlela - ungumpheki ngaso sonke isikhathi ngezindlela ezihlukile. Ngefomethi yokudla okusheshayo, imodeli enjalo ayisebenzi, udinga ukwenza isoso elifanayo lamakhulu amaphoyinti bese uthosa ama-cutlet afanayo.
Ngakho-ke, sashiya inyama yokupheka esikhaleni (ukudla) - ungathola ucezu oluhlaza, futhi ungathola ukugqokwa. Kuthu, akunakwenzeka, ngoba inyama ivela kumhlinzeki esevele ecade, uthathe izingcezu futhi wagcwele amaphakheji we-kilogram vacuum.
Umpheki uthola inyama esiqandisini, asakaze kumuntu ovukile futhi athumele esithandweni somlilo (i-parokonvelomatat), lapho kushisa kwamazinga angama-260 kubhakwe khona.
Sivale inkinga yenyama ethosiwe ngezindleko zokupheka ubuchwepheshe, futhi kunezindlela eziningi eziningi. Sisebenzela kubo ukwenza ikhwalithi yomkhiqizo ngenombolo ye-Enna yamaphuzu.
Ubunzima benyanga yokuqala
Sabandakanyeka ezinqubweni ezimbili ezihlukile ngokufana. Owokuqala ukudalwa komqondo nokulungiselela kwawo ukukala, okwesibili ukuvulwa kwephuzu elisha. Kunzima ukwenza lezi zinqubo ngasikhathi sinye, kunjalo, vimbela izimbungulu.
AbasebenziLapho abantu bephuthuma ezinsukwini zokuqala, abasebenzi, ngokwemvelo, bathinta kakhulu, yize sonke sasebenza ngaphambi kokuqala. Ama-30% abasebenzi alandela izinsuku ezintathu zokuqala zomsebenzi. Omunye waphenduka engakulungeli ngejubane elisheshayo elinolaka. Kepha ngalokhu kwakukhona noma ngubani ovule ukusungulwa kokudla.
Sithole inani labasebenzi ngokweqile. Manje sinenombolo yabo eyeqile, kancane kancane sinciphisa inani labasebenzi elisendleleni. Inani eleqile lidinga ukuqondakala ukuthi ungahlela kanjani abantu abasemashadweni ukunikeza insiza engcono kakhulu, ijubane elingcono.
Inzalo ephezulu yayiyizinsuku ezintathu zokuqala. Ngemuva kwalokho ivesi laseHaip, wonke umuntu owayefuna ukuza ezozama, wafika. Kwakungekho okunjalo kangangokuba ama-oda ayi-15 afika ngesikhathi, manje asatshalaliswa ngokuhamba kwesikhathi, kunomsebenzi oqinile ozinzile.
Ilinde amakhasimendeKwakujabulisa ukubona ukuphawula kwezivakashi zokuqala. Kwabanye babo, angiqondi ukuthi kufanele basabele kanjani. Isibonelo, kwakukhona uchungechunge lokuphawula ngoMoya: "Lokhu akuwona onikela ngeBerlin, ngangiseBerlin, lapho ehlukile." NgangiseBerlin, uhlukile impela, kodwa eBerlin, onikelayo ubiza ama-euro amahlanu.
Iqembu lethu lingenza onikelayo omnandi kangako, kepha ngeke esabiza ama-ruble angama-180. Kuzobiza ama-ruble angama-400, kepha abantu abalungele ukuthenga i-shawarma ngama-ruble angama-400, ngaphansi. Leli elinye ibhizinisi, elinye ikhwalithi yomkhiqizo, enye indlela.
Ukwenza okuthandwa nguweKukholelwa ukuthi abathengi bafuna ukwenza ngokwezifiso. Lokhu akulona iqiniso. Bambalwa kakhulu abantu abafuna ukushintsha okuthile esitsheni, bafuna ukuza eMcDonald's bathenge ushizi noma iBigmak, yini eya lapho ukwenza ngezifiso? Kwesinye isikhathi bacela ukususa u-anyanisi noma bengeza okuthile, kepha bambalwa abantu abanjalo.
Lapho esesitolo sobuthi sezabuhlanga, bacela ukususa isoso lamatamatisi bese bengeza amazambane aseFrance, munye. Uma usebenza ngohlelo lokusebenza futhi unama-oda roll ngokulandelana, okuthile kulula kakhulu ukudida okuthile. Sisenama-shoals.
Ngesinye isikhathi, sazenqaba nokususa umnsalo. Izivakashi bezingaqondi: Yini inkinga yokususa umnsalo? Futhi eqinisweni lokuthi ngokushesha nje lapho ukwenze, nakanjani uzoba ukudideka kuma-oda. Indoda eyayifuna onikelayo ngomnsalo izothola ngaphandle komnsalo naphezu kokuphambene.
Emva kwalokho, isivakashi sizokhononda impela kuzo zonke izinkundla zokuxhumana nabantu, zizonikeza "iyunithi elilodwa" futhi zibhale ukuthi ngeke zisaze kithi. Ngakho-ke, kulula ukwenqaba ukususa u-anyanisi kunokuba usho ukuthi sizosusa u-anyanisi, sidide konke futhi sibangele ulaka.
Manje sinethuba lokususa okuthile kuhlelo lokusebenza noma sengeze okuthile: ngokwesibonelo, i-halapeno, isoso, amazambane. Ngokushesha umsebenzi "wokuqoqa" uzovela: Ungasusa noma yini bese wengeza.
Kepha angicabangi ukuthi kuzoba nabantu abaningi. Uma unikeza isivakashi ithuba lokuxuba noma yini nganoma yini, angahle, ngaphandle kokuqonda, ukuphazamisa okuthile okungenamqondo. Kepha ngeke ahlobanise le nhlanganisela neqiniso lokuthi yena ngokwakhe waphuthelwa izithako. Iklayenti lizohlala licabanga ukuthi esikhungweni sakho lilungiselela okungenamthana.
Imiphumela yokuqala nokulindelwe kwentuthuko
Manje imali yethu isondela ama-ruble ayizinkulungwane eziyikhulu ngosuku, futhi lokhu kumane nje kuyigumbi, asinakho ukulethwa okwamanje. Isheke elijwayelekile kuma-Checkout Ranges kusuka kuma-ruble angama-257 kuya kwangama-300, kuhlelo lokusebenza - kusuka kuma-ruble angama-400 kuye kwangama-500. Ngokubona kwami, kunengqondo ukufinyelela izinkulungwane eziyi-120-130 ngosuku ngaphandle kokulethwa.
Ngemuva kokuqala ukulethwa, inani lama-ruble ayizigidi ezi-5 ngenyanga liyatholakala. Kwabaningi abayizigidi ezintathu ngenyanga eShawarme - isivele inemali enhle. Ezifundeni lapho singakwazi khona izikhala ezingama-150-200 m², ungadlula ngaphezu kwama-ruble ayizigidi eziyisithupha ngenyanga. Imiphumela incike ekuqasheni umkhiqizo esifundeni, umsebenzi wokuthengisa, ukuphatha kanye nekhwalithi yomkhiqizo. Ngicabanga ukuthi kuyadingeka ukubeka ingxenye eyodwa nesigamu noma iminyaka emibili.
Ngithembela ekuvulekeni kwephuzu elilodwa, ngilindele ukutshala imali kuze kube yizigidi eziyi-10 ama-ruble, inani lincike esifundeni, kusuka kwizindleko zomsebenzi wokuqasha kanye nokulungisa isikhungo esizayo. Isibonelo, ngeNorilsk iphuzu lingenza ama-ruble ayizigidi eziyi-6-7, futhi leli inani elincane.
Ebhizinisini lethu, into esemqoka ukukhokha kabusha. Ukupheka okuhle kubhekwa njengephuzu nge-Payback kuya eminyakeni emithathu kanye nenzuzo ye-10%. Phambilini bekukhona inkomba enhle ka-15%, ngisho nangaphambi kuka-20%, kepha manje sesisezimweni eziqinile.
Imodeli yethu ilula kakhulu: Sithatha igumbi elincane, 65-70 m², sivuka ithrafikhi ephezulu kakhulu ngerenti ephezulu futhi sifunde ukuyiguqula. Kulula kakhulu ukwedlula ukuvuka endaweni ebuthakathaka, faka imali enkulu ekukhangiseni kwasendaweni, amakhasimende okubiza aluhlobo oluhlukile lobuciko. Kungani wenze ukukhushulwa kokudala lapho ungama khona kwithrafikhi futhi ufunde ukuthi ungayiguqula kanjani kubathengi?
Kungani ngenethiwekhi yenhlangano udinga ukuphendula "nge-bazaar"
Uma sikhuluma ngamaphuzu akho, udinga imali eningi. Kuyadingeka ukuheha abatshalizimali, ngoba inzuzo akwanele ukuba yet. Futhi abatshalizimali basazodinga ukukholisa imali, kudingeka izimpikiswano zensimbi ukuze ikukholise ukutshala imali kwi-urchopitis.Uma sikhuluma ngentuthuko nge-franchise, leli ngelinye ibhizinisi, futhi kunzima kakhulu.
Abantu abaningi bacabanga: "Kulezi zinsuku i-franchise, futhi loot uzohamba." Kubo imali yomoya. Kepha imali etholwa e-franchising ayiqala ukusuka kokuqala hhayi kusuka ephuzwini lesibili, ingavulwa ngaphezu kwekhulu futhi kuphela isiqala ukwenza inzuzo.
I-Franchise kumele ikwazi ukuthengisa, nangemva kokuthengiswa kozakwethu Support, ibasize bathole. Manje igama elithi "franching" lizidelela kancane ngenxa yenani elikhulu lama-franchise abuthakathaka noma angalungile, kufaka phakathi encwadini.
Abanye bamane bathole iminikelo ye-pausti, ukuthengisa i-franchise kubiza kakhulu, bese bethatha imali. Okwesikhashana, uhlelo olunjalo luzosebenza, kepha lapho-ke i-bazaar kuzofanela ngiphendule - lapho i-franchisee izokuqonda ukuthi abayitholi ukuthi abakutholi ukwesekwa kwenkampani yabaphathi noma abangaqondi ukuthi kunjani. Futhi konke, ngamaphuzu amahlanu kuya kwayisithupha, ukuthuthukiswa kuzoma.
Sikuqonda kahle ukuthi sizonikeza ozakwethu: I-Dodo uhlelo lwe-IT, uhlelo lokuhlinzekwa ngomumo kuwo wonke amadolobha aseRussia, uhlelo lokusebenza olulula lweselula kanye nokusobala. Sinewebhusayithi ye-Dodo Brands, lapho ungabona khona imali yephrojekthi ngayinye, ngibhala nge "Doner 42" evulekile esiteshini sakho.
Unganginquma ngisho nakuleli uma ngiqala ukubhala eyodwa, bese kuthi omunye. Kwenza kube ngeveni futhi kube nesibopho phambi kwakho, ngaphambi kweqembu, phambi kwabalingani besikhathi esizayo kanye nezivakashi.
Kungani uhumushe ama-oda kuhlelo lokusebenza nalapha ukubuya
Sifuna ukufunda ukunikeza umyalo ngokushesha okukhulu ukuze izivakashi zibuyele eShamarma yethu. Ukubuya kungenye yezinkomba zokhiye kunoma yiliphi ibhizinisi. Umuntu ngeke eze okwesibili uma unika iShawarma imizuzu engu-15 ukuya kwe-20. Ngisho nomugqa omncane ofinyelela kubantu abahlanu, bangalungisa i-shawarma isikhathi eside.
Umsebenzi wethu ukwenza izivakashi zihlele ngohlelo lokusebenza, olushesha kakhulu futhi oluzuzisa kakhulu. Futhi ngoba silula ukulandelela ukubuya, isheke elijwayelekile, imali engenayo, i-LTV ngokusebenzisa uhlelo. Abantu abayaliwe ekuphumeni akubonakali, ngakho konke okukhala.
Lapho umphathi we-cashier etshela izivakashi ngohlelo lokusebenza, abaningi baphendula: "Siyazi, kodwa ekuphumeni ngokushesha." Abantu banephethini ekhanda uhlelo lokusebenza luyinto enzima futhi udinga ukufaka inqwaba yedatha okufanele uyijabulele. Yize esishini lwethu lokusebenza kwanele ukufaka ifoni futhi kungayalwa.
Ngenkathi uhlelo lokusebenza lwe-Akhawunti lisuka ku-30% liye ku-35% lwemali engenayo, le nkomba ingafinyelela ku-50%. Sizothuthukisa ukusebenzisa uhlelo lokusebenza: yenza amanani aphansi kunase-Checkout, sizonikeza izaphulelo noma ikhofi yamahhala kwi-oda lokuqala. Sizoba namaphoyinti ebhonasi, "donercoins".
Ngemuva kwezicelo ikusasa. Abantu basazoya kwidijithali. Imodeli yaseChina ikusasa lethu. I-China isivele ivele eqinisweni lokuthi cishe i-100% yama-oda adlula eWechat, futhi cishe sizofika. Mhlawumbe ngemuva kweminyaka emi-5, mhlawumbe ngemuva kwe-10, mhlawumbe ngemuva kwe-15, kodwa nakanjani ngizofika. Uma wenza insizakalo enhle yeselula, njengase China, umuntu ngeke abe nesinqumo, uzoqala ukuyisebenzisa.
Kunesinye futhi isizathu sokuthuthukisa uhlelo lokusebenza. Kwakunabantu abaningi abantu "Isizukulwane saseTiktok", abangahlali bafuna ukuxhumana nabanye abantu. Manje kuningi okungathandwa okufuna ukuthola ifoni ephathekayo, yenza i-oda futhi ulithathe buthule. Kubo, okuwukuphela kwesixazululo esihle uhlelo lokusebenza lweselula.
Kungani uMcDonald ebeka ama-terminals amakhulu ama-oda? Hhayi nje ukunciphisa ulayini - futhi ngoba abaningi kakhulu abafuni ukuxhumana nabo bonke. Ngisho nangemva kwami, ngibona kwesinye isikhathi ukuthi angifuni ukubuza imenyu futhi ngithi ngifuna uku-oda. Kulula ngami ukuthola ifoni, cindezela izinkinobho ezimbili bese uthola i-oda lakho buthule.
# donter42 # dodo
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