Eziyishumi zabadala abahle ekukhangiseni ngo-2020: Isiqandisi sikaPublic nobhiya, uSanta neCovi-19 nabanye

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Ukukhethwa kwamacala avela ku-ejensi ye-Creative Agency Redkweds.

I-Balenciaga - Afterworld: Iminyaka yakusasa

I-Balenciaga Fashion Brand ifake ividiyo yomdlalo wevidiyo. Ukukhombisa iqoqo lakho elisha, uhlobo lwenziwe umdlalo we-VR.

Ngokusho kwalesi sidlali, umdlali uvela esitolo somkhiqizo futhi ahambe azungeze izikhala ezinhlanu ezahlukene lapho kunabantu abagqoke izingubo zeBalenciaga.

Lokhu akuyona uhlobo lokuqala lomfashini olusebenzisa imidlalo ukukhombisa izingubo zakho. Ngakho-ke, ngokwesibonelo, wenza uLouis Vuitton.

I-Apple - Uhambo lube nomsindo

Ukwethulwa kwamahedfoni amasha we-Apple - uhambo oluya esikhaleni, kodwa kamuva. Phambilini, bakhiqiza ama-headphone anciphise ngomsindo we-pical - airpods pro. Ngemuva kwalokho bakhombisa ukuthi kulula ukunqamula umsindo wasemadolobheni - kwanele ukufaka i-Airpods Pro.

Ama-headphones amasha, ama-airpods max, asebeke, kepha indlela ye-apula yaqhubeka ingashintshile ekukhangiseni: Ukudalwa kwesithombe esikhangayo ngempela esinokulandisa okubonakalayo okungajwayelekile.

Isenzo se-roller senzeka endaweni ejulile. Sibona imininingwane emincane kakhulu ye-Stylish Airpods Max Design, i-Meteor Flow kanye nendawo engapheli lapho kungekho khona umsindo owodwa - ngumculo kuphela. Konke lokhu kwenzeka ngenxa ye-ITP eyinhloko, ekhonjiswe izilaleli: Ukuncishiswa komsindo omkhulu.

Ngokuvamile, abasebenzisi bakholelwa ukuthi ukuncishiswa komsindo ku-Airpods Max kuphezulu kakhulu. Emakethe yaseRussia, abasebenzisi bangesabisa kakhulu ithegi yentengo yama-ruble ayizinkulungwane ezingama-63, kepha sixoxa ngokudala lapha, hhayi amanani entengo. I-Apple Creative, njengokuhlala njalo, ekuphakameni.

I-NHS CHARITES BONKE I-X IRIS - Isipho

Usizo lwe-NHS Lwabunhlangothi lushicilele ukukhangisa kukaKhisimusi okudicile. Umlingiswa ophambili uyindoda enesibindi esinentshebe eyayiphuthunyiswe esibhedlela nge-covion-19. Emva kwesikhashana uyaphindisela, futhi umhlengikazi uyamhalalisela ngoKhisimusi. Ngohlaka olulandelayo, ingane idlulisa isipho soMhlengikazi ngombhalo "ovela kuSanta". Ngakho-ke kuvela ukuthi umlingiswa ophambili uSanta.

Izibukeli zibalwa ngokuzikhandla okuphikisanayo. Omunye ukholelwa ukuthi abagulayo uSanta Claus ngentengiso bangonakalisa ingane ngengqondo, futhi othile, ngokuphambene nalokho, ukuthi lesi yisisombululo esihle, ngoba izingane zizoqonda ukuthi leli gciwane lingalimaza noma ngubani, ngisho ne-santa.

Kodwa-ke, i-catharsis ngemuva kwevidiyo yilokho okudingekayo ekugcineni kwe-2020 edlule.

Waka kotahi x bbdo - Doors

Ku-ajenda kuma-roller wezenhlalo hhayi nje izingqikithi ezihambisana neCoronavirus. INew Zealand isalwa nokuncamelayo kwalaba bantu ukuze baphuze ukushayela.

Ku-video ebizwa ngokuthi iminyango ikhombisa abantu abasha abadangele futhi abajabulayo abaya eminyango yemoto. Kepha lapho nje behlala emotweni, bavale umnyango ngemuva kwabo - umbukeli ubona imiphumela yalo mthetho: imoto ehlanekezelwe, ingozi, amaphoyisa. Futhi ngumuntu oyedwa kuphela onqume ukuzibiza ngetekisi. Futhi, ngokusobala, baxosha endlini.

Lo ngumkhankaso omuhle kakhulu okuhloswe ngawo ukushintsha ukucabanga kwabahlali hhayi nje kuphela iNew Zealand.

I-Gucci - Isipho seGucci 2020

Unyaka omusha, omfushane, u-Ironic. Nge-nostalgia efudumele. Amagama awadingekile - zibheke wena.

I-Thai Health Promotion X Leo Burnett - Isipho Esicatshangelwe

Kulonyaka, iLeo Burnett i-Thailand Thailand ngokubambisana nokuphromotha kwezempilo yaseThai yanquma ukukhombisa abantu ukuthi isipho sangempela sabathandekayo babo bangase bangabi tshwala.

Iminyaka eminingi, i-Thai Health Foundation yenze imikhankaso elwa notshwala ukukhuthaza i-Thai ukuyeka ukunika utshwala kuwo wonke amaholide.

Le vidiyo yasifumana nendlela yakhe eyi-ironic kanye nendlela yokuxoka enkingeni enkulu.

Heineken zero X Publis - ifriji yomshayeli

UHeineken wethule "isiqandisi sikahulumeni womphakathi" ukuze ukusonga kungabi nobhiya ongewona utshwala ngaphambi kokugibela. Le nkampani ayicindezeli ukushayela i-Drunk, kepha anikeze isiphuzo esingewona utshwala esithi Heineken 0.0. UHeineken wanquma ukuhambisa ubhiya wawo ongewona utshwala.

Ama-esiqandisi angavulwa kuphela ngezinkinobho ezivela emshinini. Ngakho-ke inkampani ikhombisile ukuthi ungaphuza ubhiya lapho ucabanga ngakho.

Lo mkhankaso wabangela ukusabela okuxakayo okuvela kubasebenzisi. Abaningi babo babalwa ukuthi inkampani, kunalokho, ishukumisela abashayeli ukuba baphuze ukushayela.

Eziyishumi zabadala abahle ekukhangiseni ngo-2020: Isiqandisi sikaPublic nobhiya, uSanta neCovi-19 nabanye 6068_1

I-Zebra Hero - amakhathuni amaphoyisa

I-Zebra Hero, kanye ne- "Jellyfish", "ikomitini eliphikisana nokuhlushwa" futhi uPetrick wadala iphrojekthi mayelana nokunganqunyelwa kwamaphoyisa.

Kuvidiyo, abadlali nabaculi bazwakalise ukufundwa okungenangqondo kwababoshiwe abahlanganiswe amaphoyisa. Izinhlamvu zekhathuni kuvidiyo ziyazishaya, kepha ngakunye kwazo kungumbukiso womuntu wangempela. Umqondo oyinhloko we-roller - amakhathuni akhuthazelela kalula ukungabikho, kepha impilo yangempela - cha.

UBurger King x David Agency - Inselelo YeStevenage

Eminyakeni emibili edlule, uBurger King noDavid Agency babuyisela iqembu lebhola, elalihlala endaweni yokugcina etafuleni lomqhudelwano webhola lezinyawo laseNgilandi. Kakade ngonyaka, ifomu eline-logo ye-burger King laliku-FIFA game.

Kamuva, le nkampani yaphakamisa ama-burger kuwo wonke umuntu ozodlala leli thimba futhi wabelane ngamagoli ezinkundleni zokuxhumana. Iqembu elibuthakathaka kakhulu kwiligi le-English League likhuphuke ngokwesimo futhi manje selingakwazi ukukhokhela ukuthenga abadlali abadumile.

Ngenkathi imikhiqizo ikhokha izigidi ukuze ifune abadlali bebhola abadumile ukuze babasekele, eBurger King yabona ukuthi asikho isidingo. Badala umphakathi omkhulu we-inthanethi ozungeze iklabhu "Losers". Izinkulungwane ezingama-25 ezimbozwe amakhanda e-Twitter, zikhulume kakhulu kwabezindaba, futhi iqembu leStevenage lafunda kuqala ukuthi yini ethengisiwe yi-MERCA. Kuhle!

Funa.studio - RS-2K kusuka Puma Ukraine

Ukukhangiswa okuyisitayela, okunamandla futhi okuyisitayela kwePuma Sneaker kusuka eqenjini lase-Ukraine elingaziwa lase-Ukraine lifuna.Studio.

Umqondo we-roller ukuthi imodeli yesikhathi esizayo yama-sneaker, ukungena ezandleni kuye kwiNestrofeeva (umculi ovela eqenjini "isikhathi nengilazi"), kodwa futhi nokuphila kwakhe.

Mhlawumbe, ngemuva kweminyaka engu-15, ukuxhumana okuphelele kwemikhiqizo yedijithali enokuphila kwangempela kuzoba ngokoqobo impela.

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