Ukwanda kwe-STM ye-STM kube nomthelela ekwandisweni okusebenzayo kwe-assortment yangasese yelebula kumanethiwekhi okuhweba x5.
Umthombo: Iqembu le-X5
I-X5 Retail Group ifingqa ukuthuthukiswa kwezimpawu zayo zokuthengisa emaketayela ezitolo ze-Pyaterochka kanye ne- "Crossroads" ngo-2020. Ngakho-ke, engxenyeni yemikhiqizo yangasese kwakungu-12.5% ngemali ephelele yenethiwekhi, futhi I- "Pyaterochka" - 17, ezine%. Ngonyaka, lesi sibalo savuka ngamaphesenti angama-4,6. kanye 3.5 pp ngokulandelana.
Isigxobo esiphezulu sezinkundla zokuhweba ze-STM x5 sabhalwa ngoNovemba, lapho amasu wokuthuthukiswa kwelebula yangasese avele enziwa ngo-2020 ePyaterochka enyangeni evunyisayo yonyaka, imikhiqizo yabo yanikezwa i-19.2% yemali evuthiwe, okuyiyo Cishe amaphuzu amaphesenti ama-4. Ngaphezu kwalokho ngo-2019, isabelo se-STM e "Crossroads" ngalesi sikhathi sabalelwa ku-13.9%, okungamaphesenti angama-4,6. Ngaphezulu kwenkomba efanayo yonyaka owedlule.
Imali eyandayo yemikhiqizo yakho enikelwe, kufaka phakathi ukwanda okusebenzayo kwe-assort yeleveli yangasese kumanethiwekhi okuhweba x5. "I-Pyaterochka" yathuthukiswa futhi yaqala futhi yaqala ngamagama amasha aphezulu kwama-STM kuzo zonke izigaba ezimelwe eshalofini. Amaqembu stm "Pyaterochka" kanye "nokunqamula" kusebenza njalo ukuthuthukisa ikhwalithi yemikhiqizo yawo. Ngakho-ke ngo-2020, imikhiqizo emisha engxenyeni ephezulu yentengo yokukhethwa kwedolobhana komhlaba, iMontarell kanye noCuisine Royale yethulwe.
"Ama-Crossroads" angezele izikhundla ezingama-350 futhi wethule imikhiqizo emibili emisha (iqoqo lemakethe kanye ne-Home Story ECO). Uhlobo oluyisihluthulelo olungukhiye lwenethiwekhi yomugqa oluhlaza selufinyelele ezifundeni ezintsha futhi lunwetshwe ezikhundleni ezingama-218 ezigabeni ezintsha, njengamaswidi awusizo, ama-chips anempilo, superfudi nabanye. Isici sokukhula okwengeziwe saqala kabusha ngaso leso sikhathi ngemikhiqizo yaso eminingana - "imakethe", "ulwandle olusha", "BOTE", "Umugqa Oluhlaza".
Isidingo esisebenza kakhulu semikhiqizo yaso "Pyaterochka" sakhula ngenyoni (+ 492%), okusanhlamvu, ushukela, usawoti (+ 132%), ikhofi, i-cocoa, chocolate (+ 99% ), ukudla kwengane (+ 66% LFL PTO), Amafutha emifino, iqhwa (44%), imikhiqizo yobisi kanye nobisi, kufaka imikhiqizo yezingane (+ 41%), njll.
Emikhakheni "ye-Crossroads" yabaholi ekukhuleni kwesidingo senyama yensimbi kanye nemikhiqizo yenyama (95%), i-gastronomy (85%), i-COCHERY ngesimo sekhofi, cocoa, ushokoledi (ushokoledi (ushokolethi ( I-74%) kanye nokulondolozwa (30%), amaqanda (25.74%).
Namuhla, imikhiqizo ye-STM engaphezu kwe-130 yethulwa kumanethiwekhi okuhweba x5. I-Pyaterochka ne- "Crossroads" izoqhubeka nokuthuthukisa i-assortment yelebula yangasese futhi ihlose ukufaka izikhundla ezintsha ezingaphezu kwezingu-800 kuhlu olusha lwezikhundla ezingaphezu kuka-800 ezingezinhlaka zemikhiqizo esezivele zikhona.
Phambilini kubikwe ukuthi i-X5 Retail Group ivule i-HUB yemikhiqizo engenisiwe e-Novorossiysk.
Umkhiqizo wangasese: Njengoba "uzibuthe" kuthuthukisa i-STM.
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