Ngo-2010, eKrasnoyarsk, isazi sezinto eziphilayo uLyudmila Kondratieva nakwaNatalya Terekhov osungula okokuqala eSiberia, okungajwayelekile ngaleso sikhathi inkampani eyayibandakanyeka ekukhiqizeni okusanhlamvu. Umqondo wazalwa eminyakeni eyisishiyagalombili ngaphambili, lapho umkhiqizo ofanayo uLondmila Kondratyeva wabona phakathi nohambo lwakhe ePoland, kodwa bekungenzeki ukukusebenzisa ngokushesha.
Inkampani yaseMoscow, eyayiganwa ekwenziweni kwemikhiqizo efanayo, yavuma ukuhlanganyela isipiliyoni. Enhlokodolobha yaseLyudmia nentombi kaNatalia Terekhov bafunda ukuthi yini eyayifunwa ukuhlela leli bhizinisi, futhi bathenga iphakethe lamadokhumenti (kufaka phakathi izimo zobuchwepheshe kanye nemiyalo yezobuchwepheshe) ukuqala kokukhiqizwa kwayo.
Izinkemba zafika kumthengi, naphezu kobunzima
Ekuqaleni, kwakudingeka ukukhulisa ukuqwashiswa komkhiqizo kubantu abanamathela ezimisweni zokudla okunempilo, futhi bakhe ukuthembeka kuyo. Ngaphambi kwalapho, ezitolo zaseKrasnoyarsk, okusanhlamvu okumisiwe akuzange kuthengiswe. Kepha ngenxa yomkhankaso oqhutshwa yimikhankaso yendawo yokukhangisa, khona-ke uhla oluncane - izithombo zekolweni, uMasha, iTokpea, ama-lentils kanye nemifino - waqetha inkontileka yokuhlinzekwa ngenethiwekhi enkulu yezitolo ezinkulu e-Eastern Siberia.
Ubunzima besibili - ukuhambisa ebangeni elihlukahlukene labathengi basebenzisa ukusetshenziswa kwezithombo bese wandisa izithameli ezihlosiwe. Kwakudingeka futhi ukufakazela ukuthi izimpahla zisezingeni eliphakeme: Abathengi bangabaza ukuthi umkhiqizo onjalo ungumphumela wokukhiqizwa kwezimboni, wenziwa kubhekwa yonke imigomo futhi akuqukethe izithasiselo eziyingozi.
"Ekuqaleni, umthamo omkhulu wemikhiqizo ubuyile emuva, eminyakeni emibili yokuqala sisebenzele ezingeni lokuzenzela, inzuzo yayicishe ibe yinzuzo yemali mboleko," kusho uLyudmila Kondratieva, inhloko ye Igatsha laseKrasnoyarsk lesikhungo se-FGBU "se-Agroanalitics" Svetlana Kulikova, abavakashele ebhizinisini.
Ubunzima obukhulu obusele futhi okwamanje bekuwukuthola abahlinzeki bembewu abaqinisekisiwe: cishe ama-100% okuhluma afuneke, futhi imbewu angeke acutshungulwe ngamakhemikhali, ngoba asetshenziswa ekudleni ngendlela eluhlaza.
Ukugqugquzela imikhiqizo emakethe, inkampani yenze izethulo zokuphuma nokunambitha izimpahla kumakhofi nezindawo zokudlela, emaketangeni amakhulu kanye nezindawo ezincane, ukuqina kanye nezindawo zokuphila kahle zeKrasnoyarsk, exhumana nezinhlangano zomphakathi. Ukuze kuqashelwe kakhulu abathengi: Imikhakha Yokudla Komphakathi, ukuhweba kanye nabathengi ngokwabo - amapheshana wolwazi akhishwe, izincwajana zokupheka.
Ukubamba iqhaza okuqhubekayo kwabasunguli benkampani emibukisweni nasemafiningweni (bobabili eKrasnoyarsk nakwamanye amadolobha aseRussia), ama-Television akhombisa ngokudla okunempilo kube nomthelela ekwandisweni kolwazi lwezakhamizi ze-Krasnoyarsk insimu ngezinzuzo zomkhiqizo.
Ubuye asungule ukubambisana noMnyango Wezobuchwepheshe kanye nenhlangano yokupheka ye-Federal University yaseSiberia (KRASNOYARSK), eyayimelela imikhiqizo yenkampani kuma-Seminares Technologists kanye nabapheki.
Isikhathi eside kunazo zonke kwakuyindlela yokuxhumana nezindawo zokudlela kanye namakhofi. Kuthathe iminyaka engu-5 ngaphambi kokuba izinkampani zokudla zibe nentshisekelo kwimikhiqizo yenkampani. Ama-oda asevele avele hhayi kuphela ebangeni elihlongozwayo kuphela, kepha futhi imibuzo yokukhiqizwa kwezinhlobo ezengeziwe ze-microcelions.
Indawo yokudlela yokuqala, eyethule izithombo kumenyu, yayingu "Sqirook". Futhi kwakuwukuphela kwamakhasimende enkampani emkhakheni wokudla iminyaka eminingana. Ukufika kwe-chef yeMoscow kwenye yezindawo zokudlela zasedolobheni kushintshe kakhulu isimo salo mkhakha wemakethe ezinhlamvwini kanye nama-microillines, ngemuva kwalokho amanye amakhofi okudla nezindawo zokudlela aqala ukusebenzisa umkhiqizo ekhishini labo.
Ukukhula okulindelwe isikhathi eside "kwezithombo"Ngo-2019, ukuthengiswa kwenkampani kufinyelela kumaphakeji wezithombo ezingama-85,738. Ngalesi sikhathi, uhla lomkhiqizo lwandiswa. Kusukela ngonyaka ka-2015, ijusi "le-vitgrass" yaqala ukukhiqiza, kusukela ngo-2016 - ushokoledi kanye nama-marinades ngezithombo, naku-2018 ukukhiqizwa kwezithelo ezibukhoma ezivela ezihlathini zaqala.
Ngokwethulwa kwezindlela ezivinjelwe emsebenzini we-catering ngenxa yokusatshalaliswa kwe-Covid-19, ibhizinisi elidinga kahle isixazululo esisheshayo: izinga lokuthenga ukuthenga ngokushesha ngenxa yokuhlelwa kwemali kumakhofi nezindawo zokudlela . Kwakukhona umsebenzi wokukhulisa ivolumu etholakele yokukhiqiza futhi alondoloze iqembu.
I-Swords LLC yaqala ukusebenzisa imizamo eminingi yokuphromotha kwe-Intanethi kumsebenzisi wokugcina. Izimpahla zokukhangisa ezinkundleni zokuxhumana, ukuvota kwamakhasimende, kanye nokwenza amaphromoshini kanye nohlelo lwezaphulelo hhayi kuphela kwizinsiza ze-Intanethi, kodwa futhi nasezitolo ezivunyelwe ngo-2020 ukuthengisa amaphakheji angama-8,894 ezithombo.
Ngokuvamile, ukuthengiswa kwezithombo kuvuke amahlandla ayisishiyagalombili kusukela ngo-2012.
Ibanga likhuphuke kusuka ezintweni ezi-4 zomkhiqizo (izinkemba zeMasha, ama-chickpeas, ukolweni, ama-lentils) ezinhlotsheni eziyi-14 zezithombo, ama-microellines (kufaka phakathi utshani lwekhukhamba i-borago, i-clover, i-lucerne, njll.) Neminye imikhiqizo.
Inkampani isengumenzi kuphela wezithombo esifundeni sawo.
Ukucutshungulwa, inkampani yathembela minyaka yonke amathani ama-5 kaMasha, amathani ama-2,5 we-buckwheat, amathani angu-1.5 kakolweni, amathani angama-0.7 epea, amathani angama-0.5 amathani amachaphaza. Abahlinzeki bePea nokolweni bangu-OPH "Solyanskoye" abavela eKrasnoyarsk Territory, i-Buckwheat, i-sunflower, i-lentip - strip yaseRussia, kusukela eSouth naseChandy of Russia baletha uphizi, rye, oats.
Intengo ephakathi yokupakisha izithombo zomthengi - ama-ruble angama-126, ama-microelion - ama-ruble angama-186.
Kuze kube manje, "Ukuhlwanyela" LLC kunikeza imikhiqizo yayo ezindaweni zokudlela ezingama-150, ezitolo ezingama-70 zenethiwekhi yokuhweba yabaphathi, izitolo ezingama-60 zenethiwekhi ebomvu yokuhweba, ezitolo zasekhaya.
Izinhlelo zenkampani zokwandisa ukulayishwa kwezikhungo zokukhiqiza, manje ezisetshenziswa kuphela ngama-30%. Futhi, osomabhizinisi bahlose ukwethula ukukhiqizwa kwe- "vitgrass" powder kanye nemikhiqizo kusuka ku-heckpeas emnene: amaswidi kanye nokudla okulula.
Ilungiselelwe igatsha laseKrasnoyarsk lesikhungo se-FGBU "se-Agroanalitics".
(Umthombo nesithombe: Isikhungo esisemthethweni se-FGBU "Center of Agroanalitics").