Le nkampani eminyakeni yamuva ibilokhu ihlole kakhulu amaphrojekthi amasha namafomethi avela ku- "uzibuthe kusihlwa" ku-hard discounter "intengo yami". Muva nje kwaziwa ngokuqaliswa kwe-Magnit Go Kiosks, futhi nazi izindaba ezilandelayo: Inkampani esebenzayo "Inethiwekhi) ngoMashi ifake izicelo eziningana zokubhaliswa kwezimpawu zokuthengisa" Magnet Master ", ubhala iKommmerAnt .
Konke kusikisela ukuthi i-assortment izogxila ekulungiseni nangokomnotho. Ngakho-ke, isithombe esibonisa isithombe sophawu lwentengiso sifaka uphawu lwesando futhi senziwe ngesitayela sebhizinisi "Magnit". I-interlocutor yokushicilelwa, isebenza ngamaketanga okuthengisa, iqinisekisa ukuthi umthengisi ufuna ukungena emakethe ngezimpahla zekhaya nokulungisa (ku-congloes efanayo, okufanayo kuthi abakukhiphi izivivinyo ngamafomethi amasha).
Ukuphuma emakethe yokulungisa kanye nezimpahla zasendlini kuyinto enengqondo ephelele yenkampani, enikezwe ukuthi abadlali benethiwekhi baseyinto encane (abaningi babo bangaphandle komgwaqo wendandatho waseMoscow). Ngalo mqondo, "Magnit" kungaba isitolo esikhulu kunazo zonke "endlini".
Lokhu kukhuluma okungenani okuhlangenwe nakho kwangaphambilini. Ngokusho komqondisi jikelele we-ejensi "infoline-analytics", uMikhail Burmistrov, ingxenye evamile, engazinzile, futhi "Magnit" lapha nje kungaba ngumdlali omkhulu. Kuyinto elula kakhulu lapho ungabeka izitolo ezikhethekile eduze kwamanye amaphuzu okuhehayo, ngokwesibonelo, eduze nasezitolo zethu, njengoba kwenzeka endabeni ye- "Magnet cosmetics". Isazi sikhumbule ukuthi ngonyaka we-2018 inkampani yakwazi ukuthola umholi wesikhathi eside uL' Etoile.
Ngasikhathi sinye, kwaziwa ukuthi akubona bonke abadlali abakhona abanelisekile ngokuthi izinto zihamba kanjani ngamafomethi amancane. Muva nje, sibhale ukuthi i-Leroy Merlin maduze izovala zonke izitolo ezincane ngaphakathi komgwaqo waseMoscow Ring Road. Ngasikhathi sinye, i-IKEA ivulela "idolobha" layo (okukule ndawo isikhathi ngasinye iba ngaphezulu).
Ngokusho kwabahlaziyi, i-Magnet Master ingakhula endaweni yamamitha-skwele angama-300-500. UM. Njengomqondisi woMnyango Wezentengiso Izakhiwo zeCombre Marina Malachko, awusekho umkhiqizo olula futhi oqondakalayo emakethe, lapho ifomethi le-Leroy Merlin kanye nefomethi yeMoskhoztorga izohlanganiswa khona.
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