Wonke umuntu unelungelo lokunquma ngokuzimela ukuthi kufanele aphile kanjani nokuthi yini okufanele uyikholelwe. Emhlabeni, ukunyakaza okwengeziwe okuthe xaxa okuhloswe ngalo ukulwa nezinhlamvu zabesifazane ezikhula kusuka kumazinga afakiwe afakiwe. Kodwa-ke, naphezu kweqiniso lokuthi umphakathi uba ngaphansi kokuhlukaniswa ngezigaba, ama-stereotypes asaphila - futhi abe nethonya elinamandla kithi. Ukuqinisekiswa kungatholakala e-cinema yaseRussia. Isikhathi esitholakele "izimiso" zowesifazane ojwayelekile ovela kumafilimu afuywayo.
Impumelelo entsha - I-New HairstyleCishe kuyo yonke ifilimu, indlela ye-heroine eya empumelelweni ihambisana nokushintshwa kwesithombe. E-cinema yaseRussia, amantombazane ajwayelekile avela esiFundazweni cishe agcizelelwa njalo, futhi ukuqedwa okujabulisayo kwemigqa yazo ye-plat kungukuguqulwa okuphelele, kwangaphakathi nangaphandle. Ngemuva kwamakhompiyutha amaningi phambi kwesibukeli, kuzalwa inkosazana enhle. Ubuhle obukhanyayo, obuzethembayo abanamehlo avuthayo nakuzogqokwa kwimfashini yokugcina kungumfanekiso wentombazane ebulalayo evela ku-melodramas yaseRussia. Ochungechungeni oluthi "Mannequer" ka-2014, omunye wabasebenzi be-House Model Qondisa uSasha Linkovka, ukusebenza ngaleso sikhathi okuhlanzayo. Intombazane idlula indlela enzima, iba yimodeli, ifinyelela impumelelo, futhi ukubukeka kwayo kuguquka.
Ochungechungeni oluthi "Queen Queen", UZoya Kolesnikova, alukafiki eMoscow, isitimela sigawula izinwele ezinde, ngoba ufuna, "ukuze konke kuhlukile." Okufanekisela amasiko ethu. Imininingwane, ukuba nezimpande ezijulile zomlando. ERussia, uMlobokazi emshadweni wephule intombazane walala izinwele zakhe enwele yowesifazane. Ukushintshwa Kwezimo Ushintsho Lapho kushintsha isimo sekusendulo, futhi mhlawumbe kungabi nesiko elifanele ngokuphelele ngejubane lesimanje lempilo. Kodwa-ke, kusaqhubeka nokusakaza kuma-movie.
Ochwepheshe beDove ngaphakathi kohlaka lwephrojekthi ye-Self Exteem abambe iqhaza elincane lokuhlola umphakathi, okukhombisa ukuthi abesifazane abaningi abakwazi ukwamukela bona futhi ababuboni bobuhle babo. Ukusuka lapha kukhona isifiso esingaguquki sokushintsha isithombe bese uletha ukubonakala kwakho kumapharamitha wemodeli enemibandela nge-Photoshop ebizayo. Ngesikhathi sokuhlolwa, imidwebo yokwahlulela kaJil Zamor ibhala ngamunye obambe iqhaza ongumfanekiso we-2: Owokuqala - ngamazwi entombazane, owesibili - emazwini womunye umuntu. Umdwebi ngokwakhe akaboni amamodeli. Umphumela ukhombisa ngokusobala umehluko ekuboneni.
Owesifazane ube muhle ebusheni kuphelaE-melodrama yaseRussia, kuvame kakhulu ukubhekana nesithombe sendoda engakholwayo, eshintsha umkakhe nenkosikazi encane futhi enhle. Kwesinye isikhathi ubuhle ngisho nokusindisa owesifazane osesimweni esifanayo, ngoba "isikhathi sithatha." Ngenxa yalokho, owesifazane oneminyaka yobudala uqala ukudela ukubukeka kwabo, yize lokhu kugxile ngokungalungile. Kuchungechunge lwe-TV "Tshela iqiniso" likaKsenia buhlala buthule nomyeni wakhe iminyaka engu-15 - kodwa kungazelelwe kuqale ukusola ukuvuma umbuso wakhe futhi ngokoqobo kuyahlanya, ukuzama ukwembula igama lenkosikazi. Ufuna ukwazi iqiniso, kepha ngasikhathi sinye wesaba ukulahlekelwa ngumlingani wakhe futhi ahlale yedwa, ngoba iKsenia ayisemncane. I-heroine ibheka ekhoneni. Ngabe abesifazane banayo ngempela "impilo yeshede", futhi lapho befinyelela esifanelana nempilo yepasipoti iba yinhle kangako?
Ubuhle busuka ngaphakathi futhi alihlangene nalutho. Uma owesifazana ezethembela yena nangokukhanga kwakhe - muhle. Yiba ngu-17, 20 noma 50 ubudala.
Eqinisweni, isidingo sokuba njalo sisesincane kungenye indlela yokuthi "umfazi ofanele" esisembozweni, kwesinye isikhathi esivele silwela ukulingana, ngaleyo ndlela silondoloze ukuchuma komkhakha wobuhle futhi sichithe ukuzethemba kwabo.
Konke mayelana ne-EVA: Ukuthi Abesifazane Bashintshe Kanjani E-American Cinema
Isazi sezengqondo esiqhuba isivivinyo ngaphezulu kweminyaka engama-35 ubudala u-Anna Novikova kwifilimu ethi "Impilo Entsha" isizwa yi-stereotype yobudala. Ukubukeka? Hhayi. Wonke umuntu ubukeka ehlukile. Ezempilo konke kuhluka kakhulu. Omunye uzalwe enenkinga yenhliziyo, futhi othile no-80 njengemoto imisebenzi. Isipiliyoni futhi singeqi eminyakeni edlule. Sinolwazi ngezimo zokuphila ezinolwazi, hhayi ngenombolo kwipasipoti. Futhi ngo-25 kungenzeka ukuba ube yi-sage, futhi ngo-45 ngaphambi kwesikhathi. Ubudala abuwona umuntu onobuntu. Yilowo nalowo unayo intwasahlobo yawo, okusa kwabo nokushona kwelanga kwalo. "
Umsebenzi akuyona ibhizinisi lowesifazaneImvamisa umfazi oqinile efilimu engifuna ukuzisola, ukubona ukuthi unikela kanjani empilweni yomuntu siqu ngenxa yomsebenzi, isikweletu noma insizakalo. Izibonelo ezinjalo zingatholakala eSoviet Cinema: Katerina, i-heroine yefilimu "iMosco ayikholelwa ezihlambekelelweni", ukuba nomsebenzi ophumelelayo, ayizizwa ijabule ngempela aze athole uthando noGeorge.
E-cinema yanamuhla, sibonisa ukuthi kunzima kanjani ukuhlanganisa umsebenzi nemithwalo yemfanelo yomndeni.
Kuchungechunge lwe-TV "Mama", elinye lamaqhawe, anya, ukuhlukana nomyeni wakhe, kuhlakulela umbono futhi kwethule ukuqala kwakhe. Kodwa-ke, unendodana ezingalweni zakhe - futhi njalo kufanele aphulwe phakathi kwebhizinisi nokukhuliswa kwengane.
Ubulili kwisayensi: Ingxoxo nososayensi besifazane baseMoscow
Isisekelo sale stereotype yimibono yezinzalamizi mayelana nokwahlukaniswa kwezindima zenhlalo: Indoda ihola, umuntu wesifazane enyusa. Lapho uhlelo luphukile, "ukwephula" nokulinganisela ngaphakathi komndeni. Kodwa-ke, kungasindiswa uma ekuqaleni kuhlukaniswe yimisebenzi ehlukile noma kucatshangelwe ukuthi impilo isinika izinketho eziningi: ukudala umndeni futhi uzinikele ezinganeni - lokhu akusona umsebenzi wesifazane, kepha okukhethwayo. Okufanayo kusebenza emsebenzini. Azikho izinketho ezilungile nezingalungile lapha: Owesifazane onqume ukuzinikela emsebenzini, hhayi empeleni kufanele angajabuli.
Intombazane enhle kufanele ibe slimKuchungechunge olufanayo lwe-TV "Red Queen", wonke amamodeli njengokukhethwa kwezixhobo - zesaba ukuphuma ku-gost. URegina futhi uzama ukulandela isibonelo sabalingani bakhe, enqaba isidlo sakusihlwa nomakhelwane wakhe ehostela futhi ukhetha ukudla i-apula (noma kunjalo, ngemuva kwemizuzu embalwa, umuzwa wendlala uthatha phezulu).
Kwezinye izithombe, isihloko sokuncipha kwesisindo siphakathi. Uchungechunge oluthi "Isikole se-Fault" lukhombisa isiphetho sabesifazane abathathu abaphelele abazama ukuthola impilo yomuntu siqu ngokunciphisa umzimba. UKsenia uhhafu wonyaka wawukudangala okuvela ngemuva kokushona kwendodakazi yakhe futhi akafuni ukubuyela kumuntu oshade naye, naye ongakuqondi ukuthi ngubani, ozodinga "amanoni anjalo". U-Irina - Udokotela Wesayensi Yemvelo - Ayibuyiseli umyeni, oshiye eMelika, noma athole indawo yendawo yaselebhu yaseNikita. UPodina omuhle futhi onesibindi uyakuthanda ukupheka futhi akaboni ukuthi umyeni wakhe amguqula kanjani udade wakhe omncane.
Futhi akunandaba ukuthi imodeli yaseMelika yase-Ashley Graham ibonisa ukuthi uBeacheter unamandla kangakanani amapharamitha, i-stereotype yesibalo sowesifazane yayigxile ngokuqinile ekwazini ukuthi kwakungelula ukuyiphula.
"Manje izwi lami lisho ukuthi": amantombazane nge-bodypositive
I-Dove Brand kanye nezithombe ze-Girlgaze kanye nezithombe ezingama-Gentty zathuthukisa iphrojekthi ekhethekile # Poolenas ekhombisa ubuhle bemvelo besifazane bedlula. Iphrojekthi inezibhamu ezingaphezu kuka-5,000, lapho abesifazane beboniswa khona njengoba benjalo, ngaphandle kokucubungula futhi baphinde baphinde. Amamodeli ngokuphelele ngokungafani nomunye, kepha ngamunye wabo muhle. Ngezinhlobonhlobo ezinjalo kuba nzima ukuthola ukuthi yini okufanele ibe yisibalo esifanele, i-hairstyle, ibala nombala wesikhumba. Futhi ngani?
Owesifazane uphupha ukushadaLokhu mhlawumbe kuyinto evame kakhulu etshalwe yi-soviet cinema. Ngakho-ke, u-Anfisa, i-heroine yefilimu "ntombazane", uchaza ubudlelwano bomakhelwane wakhe uNadi nomuntu omdala waseFieldrava Ksen Ksanach, isifiso sentombazane sishade futhi singahlali sinesizungu. Ekukhuleni kwesakhiwo, isimo esingabazisayo se-Anfisa sithanda ukuguquka, kepha amaphupho okudala umndeni awanyamalali noma kuphi: bayaqhubeka nokuhlala endaweni ephakathi namahlaya nasemicabangweni yamantombazane.
I-cinema yanamuhla isacebile ezindabeni lapho intombazane ihlangana khona nensizwa, inguchungechunge lwezivivinyo futhi inquma ukubopha isiphetho sayo nothandekayo wakhe ("ngaphezu kwesibhakabhaka"). Amafilimu lapho impilo yonke ye-heroine igxile ekwakheni ubudlelwane nendoda nomshado ("umkhuba wengxenye", "uphefumule nami", "umshayeli we-sober").
Kodwa-ke, kunezithombe lapho ukusuka ezihlelweni ezijwayelekile zingalandelelwa. Isibonelo esikhanyayo singasebenza njenge-radathon "ama-radathon offisty" 2020. I-heroine yefilimu uMarina ngeseluleko sentombi iqala ukuqopha amaphupho akhe kubhukwana. Irekhodi lakhe lokuqala libukeka kanjena: "Ngifuna umshado nge-leschka endaweni yokudlela ye-elegance." Okulandelayo, uchungechunge lwemicimbi engalindeleki luguqula ukubuka konke kwentombazane futhi kuholele ekuqondeni ukuthi injabulo yangempela ingaphezu kokushintshana kwezindandatho nakho konke, kanye newizadi kuphela engafeza noma yiziphi izifiso - uqobo. Futhi uma ekuqaleni kwefilimu uMarina isithombe sowesifazane esinama-stereotypical, lapho kuphela umlando we-heroine ukhululekile ukubandlululwa kwempilo yakhe.
Iqiniso ukuthi amantombazane anamuhla angahlukanisa izinto eziza kuqala ngezindlela ezihlukile, futhi umshado ngeke uhlale ume kuqala ohlwini. Omunye kubalulekile ukuthi uzibone kulo msebenzi, ubuhlakani kudlala indima ebalulekile kothile, othile angahlala nomlingani iminyaka ngaphandle kokungena emshadweni.
Owesifazane angaphupha umshado, futhi kungenzeka angaphupha. Futhi noma kunjalo, kuzolunga. Ngoba impilo akuyona i-movie, akanawo umbhalo.
OKUFANELE KUFANELE KULANDELWE: Kutholakala emibonweni yowesifazane
Le minye imibono eminingi mayelana nokuthi umuntu wesifazane kufanele aqhubeke kanjani, aqhubeke nokusakaza ezikrinini. Kodwa-ke, kufanelekile ukukhumbula ukuthi i-heroine yefilimu akuyona into eyisibonelo yokulingisa. Futhi kuphela lapho sinquma: ukuzivumelanisa nemibono ejwayelekile noma ulondoloze ubuntu. Amantombazane angama-5000 asevele enze ukukhetha kwawo.