Ibhizinisi emikhakheni ye-fit-tech kanye nenhlala-kahle, njengakwabanye abaningi, ngo-2020 ikakhulukazi baya ku-inthanethi. Lapho, ngo-Mashi-Ephreli, ukwehla kwedwa kwamenyezelwa emhlabeni wonke, kufaka phakathi amakilabhu okuqina, abantu baqala ukuqeqesha ukusakazwa okuthe xaxa, ividiyo nezinhlelo zokusebenza. Ekupheleni kukaMashi, inani lokulandwa kwezinhlelo zokusebenza zeselula ezihambisana nokuqina kwandiswe ngo-67%, futhi ngoMeyi babhaliswa ngamaseshini amaningi angeziwe kunesilinganiso esibhalisiwe ngonyaka. Abasebenzisi abaningi ekusebenzeni kokusakazwa okuthandwa ngu-2020: 75% ngokumelene no-7% ngonyaka we-2019. Inani lalabo ababandakanyeka ekusebenziseni izifundo zevidiyo likhule: 70% ngokumelene no-17% ngonyaka ngaphambili. Ukuthengiswa kwamagajethi okuqina kuyandiswa: ama-trackers okuqina, izinzwa zokulinganisa kwenhliziyo nabanye - umthamo wemakethe yabo ubhekene ne- $ 95 billion. Ithole ukuthuthukiswa kwenkampani ekhiqiza imikhiqizo ewusizo, enobungane bemvelo. Amaphrojekthi ahambisana nokuqina nokuphila okunempilo aheha ukutshalwa kwezimali, ukuthengisa amasheya, ukuhlanganisa. Ngo-2020, izindleko zokukhokhelwa kwezobuchwepheshe eziFit-Tech zidlula ama- $ 114,7 million, kanye nevolumu yokushintshana kahle kwedlula ama- $ 296 million ngasekupheleni kuka-2019-2020. Kuqedwa ukuthengiselana okukhulu kwe-100 kulezi zindawo.
I-Fit-Tech-Marketplass ClassPass evela e-United States yaqala ngo-2020 ngomjikelezo wokutshalwa kwezimali ka- $ 285 million, futhi eminyakeni engu-7 ubukhona baye baheha ukutshalwa kwezimali ngemali eyizigidi ezingama- $ 550. , I-apax digital ne-temasek. I-ClassPass ihlanganisa ama-studio angama-25,000, ejimini kanye nama-studio ozakwethu emazweni angaphezu kwama-30 omhlaba, anikezela okubhaliselwe okukodwa. Uhlelo lobulungu lwamakilasi wokuqina luhlinzeka ngamakhasimende ngezinhlelo zokuqina kwezindlela ezihlukile, ukugcotshwa, i-acupuncture, futhi kusiza abalingani abathengisayo bathengise ukusungula, thola amakhasimende amasha. Ngenxa yezimali ezinamathiselwe, inkampani izokwandisa izinhlelo zenkampani bese ifaka amazwe amasha.
Ukuxhasa Ukuqina Kwe-inthanethiNgoJanuwari 2020, isicelo Fitness Fitness Fitness Fitness Fitness eheha imali engama- $ 7 million. Ukuqalisa kwasungulwa ngonyaka ka-FIDBIT ikhanda i-Lindsay Cook. Inikeza ukuqeqeshwa online ku-Yoga, Pilates, Dance kanye nezinye izinhlelo zokuqina ngokubamba iqhaza kwabaqeqeshi abavelele. Umgomo weLindsay Cook ukujabulela abantu abaqashiwe abangenaso isikhathi sokuya ejimini, futhi babasize wonge imali ekuqeqesheni.
Ukuqina kukamama ngamunyeNgoMeyi 2020, ipulatifomu yokuqina yokuzivocavoca e-inthanethi yabesifazane abakhulelwe futhi bazale abesifazane njalo umama avale umjikelezo wokutshala imbewu wembewu ngama- $ 1.5 Mtshali akhulume ngo- $ 1.5 imali ekhulume ngemidlalo yokuqalisa, kanye nabezindaba . Ipulatifomu yonke kamama inikeza ukuqeqeshwa okuqinisekisiwe ngokomtholampilo kokubuyisa nokuqeda i-diadis yemisipha yesisu eqondile. Amakilasi ayaqhubeka ukusuka emizuzwini eyi-10 kuye kwengama-30 futhi ayividiyo erekhodwe ngaphambili. Amakhasimende angathola okubhaliselwe kwekota noma konyaka. Izifundo zokuqala zingamakilasi e-theory kanye nokuzivocavoca okuyisisekelo, umbono wesikhathi esizayo ube ngaphansi, futhi ukuqeqeshwa kuyinto ende.
Ngofulawa neminye imikhiqizo yemveloNgoDisemba 2019, i-American Company Nutriti, ikhiqiza amaprotheni emifino, ufulawa kanye namafutha kusuka ku-legumes ngaphandle kwe- $ 12,7 million kusuka kubatshalizimali abazimele) kanye nokutshala imali okunempilo (i-multididinary Inkampani ngokusho kwabaphathi bezimali eziqondile zokutshala imali, ikakhulukazi imali ekukhiqizeni ukudla). UMichael Todd, umqondisi jikelele we-Nutriati, uthe uhlose ukusebenzisa imali ukuthuthukisa izithako ezintsha, ukwanda kokukhiqiza nokuheha amakhasimende amasha. I-Nutriati yasungulwa ngo-2013, imikhiqizo yayo ye-Culinary yaziwa ngenkomba ephansi ye-glycemic nokunambitheka okungathathi hlangothi, okusetshenziselwa ukukhiqizwa kwemikhiqizo yobisi, ukubhaka, i-pasta. Eminye yemikhiqizo emisha i-Fluten-Free Flour Artesa, ethengwa kakhulu ngabapheki bendawo, kepha ngenxa yokutshala imali ingafinyelela emakethe ebanzi.
Asize i-gazirovka ewusizoNgoJanuwari 2020, uhlobo lwaseBrithani lwamanzi we-carbonated waghter wadonsela amakhilogremu ayi-1,6 izintere ukuze wandise ibhizinisi. Abatshalizimali bakhulume uBrad Berman, umqondisi wasolwandle wamanzi wase-American Wrand Fiji, uNick Duc-Ambridge, umqondisi ojwayelekile weziphuzo ezithambile zeziphuzo ezithambile, iziphuzo ze-premium kanye nama-durnor ama-radnor amagquma amagquma amanzi amanzi Ekhiqiza nabanye abaningi. Izimali eziqoqwe zivunyelwe ukuqasha abaphathi abasha abathathu, bandise uhla lwamanzi akhiqizwe futhi anikeze imikhiqizo emazweni amasha e-European Union. Kusuka ku-2017, amanzi kadeshi abelokhu ekhiqiza amanzi aphenyiswe esebenzisa izithelo nemifino ngokweqile, ezivame ukuphonswa imfucuza. Amanzi avela ekuhlulekeni kwamanzi amadeshi, unchartry: Usizo kubathengi. Ngaphezu kwalokho, ukusetshenziswa kwezithelo ezinephutha nemifino ekukhiqizeni kwayo kunciphisa inani lokungcola kokudla.
$ 10 izigidi zokunciphisa umzimbaNgoFebhuwari 2020, iLondon Startup Second Natural ithole ukutshalwa kwezimali okungu- $ 10 million kusuka ku-Uniqa, isikhwama esikhulu seqembu leqembu lomshuwalense waseYurophu; Abasunguli be-MySugr, iplatifomu yedijithali yokulawulwa kwesifo sikashukela, kanye nakwabatshalizimali abakhona - xhuma, i-SpeedInvest kanye nezisekelo ze-Green Green Ventures. Imvelo yesibili inikezela ngohlelo lokusebenza olufaka amathiphu wokudla okunempilo kanye nendlela yokuphila enempilo ngokuvamile, izindatshana ezisuselwa kwimininingwane yakamuva yesayensi, esiza ukulandelela nokulandela imikhuba ephilile, kanye nekhono lokulandela izinguquko zesisindo. Uhlelo lwenzelwe amasonto ayi-12. Ukuqalisa kusekelwe ukuze kulwe nokukhuluphala ngokweqile kanye nesifo sikashukela.
Amabutho wokwakha empini yokulwa nokuncikaNgo-Mashi 2020, iyeka i-Genius, edale uhlelo lokwelashwa kokwelashwa komuntu edijithali olwenziwe ngogwayi, imemezele enye imali engama- $ 11 ezigidi ekwandiseni izinhlelo zokwelapha. Umjikelezo wokutshalwa kwemali uholwa yi-Octopus Ventures - Elinye lamabhizinisi amakhulu kakhulu futhi asebenzayo kakhulu we-venture capital eYurophu, etshala imali ekuqaleni emkhakheni wezempilo nobuchwepheshe obuphakeme. Abanye abatshalizimali - i-y combinator (incubator enkulu yebhizinisi), impilo yokuqalisa (umtshalizimali wokuqalisa kwezokwelapha), imali ekhokhwayo kathathu, izisebenzi zeSerena ze-venus williams. I-QuIT Genius ithuthukise uhlelo oluhlanganisa ukwelashwa kokuziphatha kwengqondo, ochwepheshe bokuhweba, inzwa yokuphefumula exhunyiwe nokufinyelela okulula kwemithi efakazelwe. Umphumela wohlelo ukunciphisa ukwehluleka kokubhema phakathi kwabathengi ngo-53%. Le nkampani izosebenzisa imali etshaliwe kuyo ukwandisa uhlelo - ukuqeda utshwala nokuncika kwe-opium.
Kuthunyelwe ngu: Kristina Firsova