Abahlaziyi be-Nielniq bathola ukuthi inani labathintekayo ngokwezezimali yimiphumela ye-Covion-19 ebukezwa kabili eRussia - ama-69% aphoqelelwa ukuba aqaphe izindleko.
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Ngokusho kwesifundo esisha se-Nielsiniq, isibalo sabathengi baseRussia, abathinteka ngokwezezimali ngumphumela we-covid-19 umphumela, ubuye kabili kusuka ngoSepthemba kuya kuJanuwari 2021, kufinyelela ama-53% (+26 PP). Ngasikhathi sinye, ngisho naphakathi kwama-47% abathengi abangakaze bahlangane nokwehla kwemali engenayo ebangelwa yi-Covil-19, 16% yaqala ukubheka ngokucophelela ukuthi bachitha kanjani imali. Ngakho-ke, abathengi abayisikhombisa kwabayishumi (abangama-69%) eRussia baphoqeleka ukuba baqaphe izindleko futhi basindise.
Ekufundeni, kwavela ukuthi abathengi abane kwabayishumi (ama-38%) abaphendulwa eRussia abazizwa beqiniseka esimweni sabo sezezimali uma umthelela omubi walesi sifo ubhubhane uzoqhubeka ezinyangeni ezi-3-6 ezilandelayo - lokhu kungumuntu ophakeme kunabo bonke emazweni aseYurophu lapho isifundo senzeke khona.
"Ubhubhane lwe-Covid-19 luthonya amandla okuthenga amaqembu ahlukahlukene abathengi, esikhathini esizayo esiseduze sizoqhubeka nokubheka ukuguqulwa kwesidingo nokubandlululwa kwezindleko zokuthenga. Imakethe ye-FMCG ibiphakathi kohlu olumbalwa lwezimboni ezikwazile ukukhombisa ukukhula ngo-2020. Ngaphandle kokuncipha kumandla ashukumisayo uma kuqhathaniswa nonyaka ka-2019, ukuthengiswa kwezidingo zansuku zonke zezimpahla ze-rose eRussia nge-3% ngamagama wemali. Kodwa-ke, unikezwe umsebenzi ophansi wokuthenga nokushintshela kwimodi yokonga yeqembu elikhulu labathengi ngo-2021, ukusetshenziswa ngemigomo ebonakalayo kuzoqhubeka nokukhuthaza, futhi ukukhula kwamamakethe kuzothuthukisa kuphela inani lokunyuka kwamanani, "kusho I-Konstantin Loktev, umqondisi womsebenzi nabathengisi beNielniq eRussia.
Ukuze ulondoloze abathengi, abathengi baphendukela kumaqhinga amasha: Ama-62% abaphendulile avumile ukuthi azothenga noma yimuphi umkhiqizo ngesaphulelo kungakhathalekile uhlobo lomthengisi, ama-20% akhetha umkhiqizo oshibhile kulabo kwethulwe esigabeni. Kepha ngasikhathi sinye, abathengi baseRussia babephakathi kwabathembeke kakhulu kwimikhiqizo ekhethiwe: ama-61% azozama uhlobo olusha kuphela ngaphansi kwentengo ejwayelekile yesithandwa, futhi ama-70% ancamela ukuthola umkhiqizo owuthandayo yize anesidingo Lawula isabelozimali - Lesi yisilinganiso esiphakeme kakhulu phakathi kwamazwe wonke ahlanganyele esifundweni.
Ngokwesimo sokuhlakulela izitayela phakathi kwabathengi, isicelo sohlu olubanzi lwezinto ezisetshenziswayo ngamanani ashibhile futhi luyaqina (ama-92% abaphendulile) nethuba lokuthenga izimpahla ngqo kumenzi (89%). Ngasikhathi sinye, ama-63% avumile ukuthi akulungele ukukhokha inani eliphakeme lempahla ephezulu.
"Ekuziphatheni kwabathengi, kulandelwa imigqa emibili: ngakolunye uhlangothi, ukuzibophezela emikhubeni yabo kanye nemikhiqizo yabo, ngakolunye uhlangothi, kuyisidingo sokusindisa. Kulesi siphithiphithi, imakethe ingabamba isibonakaliso esibalulekile ngokwayo: namuhla umthengi uthambekele noma kwesinye isikhathi uphoqelekile ukuthi uzame imikhiqizo emisha, izinhlobo ezintsha, izitolo ezintsha. Kunoma iyiphi ingxenye yemakethe, ibhizinisi kumele lisetshenziswe ngokuyinhloko ngokuqonda umthengi nezidingo zalo ezintsha, "kusho uLonstantin Locks.
Phambilini, uNielsen wabika ukuthi ingxenye ye-Promo ibuyiselwe kumanani we-dock.
Ngaphezu kwalokho, isabelo sokuthengisa ngesaphulelo sehle okokuqala eminyakeni emithathu.
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