Ekupheleni kukaMeyi 2005, izimbambo ezibomvu zisikwe ngaphansi kwesibonakaliso esithi "Hippo" - nguyena obekumele abe yi-hypermarket yokuqala eBelarus yazo zonke izibalo. Kepha ngenkathi imali ebekiwe yokutholwa kwayo idluliselwe yonke into, abanye basebenza kangcono futhi bakhipha ukunqoba. Eminyakeni eminingi kamuva, "kwakuyimvubu", kwaba ngomunye wabavotele wokuthengwa "okusasele" komnqobi wakhe.
Ingxenye yokuqala ka-2005 yayivame ukukhishwa isivuno. Ekuqaleni, ngakwesokudla ngoJanuwari, kuvulwe "isonto" - khumbula, bekuyiphrojekthi efushane, iningi layo engikhumbula engikukhumbule ngalo?
IBigzz yavulwa ngoMashi 10, 2005 - okokuqala ubuchwepheshe, futhi-ke, ngesonto, futhi, vele, vele, vele. Ngokwehla ohlangothini kwakubukeka njengokuqonda: "Futhi senzeke? Ake sibheke konke futhi. "
Okokuqala ngqa kwaphuma bonke buhlungu kakhulu futhi kungenamahloni. IBigzz encane yayiyinhle: Esikhathini esinezinhlobonhlobo, ekuphekeni (futhi kwakungumhlinzeki wezindaba ezimangalisayo: zicabange, isitolo sathenga idivaysi futhi sizokwenza okulayiniwe!), Esimweni segumbi lokuhweba.
Ngasikhathi sinye, kwakukhona ubuphofu obunjalo eduze kokuphezulu kwe-Cleint-Orpentient, njengoba kukhethwe izimpahla noma i-wig of packages. Isitolo sasingena kuphela izindawo zenjabulo yezivakashi zalo, kodwa futhi nomkhawulo wokubekezela kwawo - ngaleyo minyaka kungenzeka. Bese kuba khona uhlelo lokuqala lokuthembeka eBelarus.
IBigzz yathuthukiswa, yabe seyitholwa, khona-ke okuthile okuhlukaniswe phakathi kwabasunguli, izingoma zabo zashintsha. Futhi ngokungazenhlonilanga kwakuzovulwa isitolo sesibili. Okokuqala, sasinamahemuhemu ngesikhungo sesifunda ("kuze kube ngu-2008, ama-bigzz hypertrets kufanele avele esikhungweni ngasinye sesifunda kanti amanye amabili eMinsk), kepha sonke isikhathi kwakujabulisa kakhulu ukutshala imali. Futhi-ke, ngemuva kweminyaka ecishe ibe ngu-9 (!), Bavulela esitolo esikhulu - ngokoqobo ngekhilomitha ngokwabo. Ukuvulwa kweminyaka yamuva sekuyekile ukujabula. IBigzz yaphenduka igumbi lokuhweba elijwayelekile, esitolo nje, okuyikhulu futhi ngaphandle kwawo angenza kalula.
Ekuqaleni, kwakukhona okuhle okuhle, khona-ke "kulungile", khona-ke "kubi kakhulu." Futhi ekugcineni, ukukhishwa kwemali. Ngale ndlela, igama, kanye nesiqubulo, eminyakeni engu-16 eyedlule kwaqhamuka ne-Alexander Vasilevich Agency. Kusukela ngo-Agasti nyakenye, uhlala ngemuva kwemigoqo. Ukushona kwelanga kwavela ngawo wonke umuzwa ukuqeda.
Ukuhweba kwaseBelarusian kwasinda, ukugaya nokuphindaphindeka kwenethiwekhi eyodwa. Cishe konke kumpunga kakhulu kusuka endaweni yokubuka uthando olungokomzwelo. Ngaphezu kweminye imihlaba enjengokuthi "Jubilee-92", okuyi-ke, yize bengasinda, kodwa iminyaka yabo ebabazekayo bachitha ngaphambi kwesixuku, babuza ithoni. I-Bigzz ngeke ikhunjulwe njengenethiwekhi - lesi yisitolo esisodwa.
Kuyadabukisa ukuthi inkampani iya buthule. Ngokuqondene nabasunguli bokuqala, bavuma ukuthi wonke umuntu uhlukumeze ukubheka okwenzekayo. Ngakho-ke, futhi, "Cha".
Sikwazile ukuthola indaba eyodwa kusuka kuFakazi futhi sihlanganyele emlandweni ka-2005. Le yi-Angelica Tolstoy, inhloko yokuqala yoMnyango Wezokumaketha Wephrojekthi. Manje angelica izimpilo ze-angelica futhi zisebenza e-United States. Ngemuva kwe-hypermarket, wayenamanye amaphrojekthi ambalwa eBelarus, kodwa iBigzzz ingenye yesithandwa futhi esingenamafu.
Isikhalazo esidumile eBigzz yeminyaka yokuqala: "Baphi abathengisi ?!"
- Uma ngifunda ngezinkinga zeBigzz emasontweni ambalwa edlule, bekucasukile kakhulu. Sikuthanda ngokweqiniso abakwenzile. Anginawo umuzwa ongemuhle. Ngihlangane ngokubambisana okunjalo kuyaqabukela.
- Tshela. Ngo-2004, iBigzz neHippo ukuncintisana ngesivinini: ubani ozovula kuqala. Uhambe kanjani nawe?
- Ngamenywa ngasekupheleni kuka-2004, lapho abasunguli benquma: Wenza "i-hyper" enkulu. Ngokufana, babefuna ochwepheshe nabaphathi kuzo zonke izinkomba. Sengibe nesipiliyoni sokuphatha ukumaketha kumaphrojekthi amaningana. Futhi ngakho kuyo yonke imisebenzi - bathola abantu abapholile, abafuni ukuxhuma ngokushesha izimbobo.
Ngokuvamile, ukwethulwa kweBigzz kuyinto yakudala, njengasezincwadini zokufunda kulokho okufanele ukwenze lapho kudala uhlobo nokuthi ungalivula kanjani inkampani. Konke kwakhiwe kahle, saba nayo yonke imibhalo.
- Manje sekucacile. Ngubani obeke lezi zinyathelo ngo-2004, lapho amanethiwekhi wanamuhla wokuhweba namanethiwekhi okuhweba aqhamuka kuphela, futhi kwakuwukuphela kwenethiwekhi ye-rublevsky esevele kuleli fomu?
- Siphila endaweni evulekile. Ibuze iqembu labantu ababazi ukuthi yini ukumaketha, ukukhangisa, ukuthengisa, ukugxila kwamakhasimende.
Nayi inkinga yokugcina, kepha ixazululwe. Ukuba kuphi abathengisi ngamazinga amasha? Cishe konke - ngesipiliyoni emakethe noma ezitolo ezincane, lapho ukuxhumana namakhasimende kwenzeka ezingeni elifanayo lemakethe. Ukuqeqeshwa okuvulekile, wonke umuntu wafundiswa. Futhi wafunda. Ngemuva kwalokho abathengisi bethu bashintshele basebenza kwamanye amanethiwekhi lapho izitolo ezintsha nezintsha sezivele zisondele ekhaya.
Isipiliyoni ngefomethi enkulu bekungeyena umuntu, yebo. Abaphathi bahambe phesheya - Bona ukuthi ama-Hyperets asebenza kanjani lapho. Abaphathi bahlele inani elanele lohambo lwebhizinisi ePoland, eLithuania, eFrance. Size, futhi sahlangana nabasebenzi ababalulekile be "Hyperters" yasendaweni, babelana ngolwazi futhi babonise ukuthi banjani.
Ngokwami, ngifunda inani elikhulu lezincwadi mayelana ne- "Hyperers", yabelana ngalolu lwazi. Kwenzeke i-snag. Kepha sixazulule ama-supersts abo.
- Kuvelaphi igama?
- Lapho ngiya ehholo lokuthenga okokuqala, kwakukhona ukhonkolo namakholamu nje. Isakhiwo sasingeyona imakethe ye- "Expob". Kubukeka sengathi bafuna ukwenza okuthile lapho ngebhizinisi labo, kepha banquma ukunikela. Futhi abasunguli bafuna nje isakhiwo. Ngikukhumbuza kuyo yonke imithetho yakudala esifundile, i-hypertermarket kumele ibe ngaphandle komuzi.
Umemezele umncintiswano wegama phakathi kwabasebenzi futhi waqala ukusebenza ne-ejensi yokukhangisa. "Iqembu le-Hepta" linikele ngezinketho eziningana, phakathi kwalo kwakukhona ukukhuluma kakhulu isiRussia: "Giant" ... Angikhumbuli. Ngenxa yalokho, bakhetha iBigzz. Wayelithanda igama, futhi e-logo enale ndoda encane enezingcingo.
Isiqubulo saphuma nzima ngokwengeziwe. Ukuvula ngaphandle kokuthi kuyisicefe, kanye nokwethulwa komkhankaso wokukhangisa kungaba ama-kuts. Ekuqaleni sanqaba "okuhle." Thayipha, ake sibuyele emuva kwesikhathi. Kepha u-Alexander Vasilevich waqiniseka. Futhi ngokuhamba kwesikhathi saqikelela ukuthi isiqubulo sihle.
Ngokufana, umsebenzi wenziwa ngokuthengisa, ama-planograms (okufanele abe). Ungakuthathaphi lokhu okuhlangenwe nakho? Singakopisha imodeli yanoma iyiphi i-hyppermarket ephumelelayo kusuka kunoma yiliphi idolobha laseYurophu. Kepha nakanjani ngeke kusebenze: isimo sengqondo sehlukile, isipiliyoni sokusetshenziswa sehlukile.
Ukusho lokho okokuqala ngqa siqongelele, akunakwenzeka, nakanjani akunjalo. Senze i-plannogram enhle, kepha kancane kancane sayishintsha. Isici seBigzz sasixhumana njalo nabathengi. Sababuza. Umsebenzi oyinhloko kwakuwukuthola ukuthi ukhululekile kangakanani esitolo, futhi ushintshe okungakuhleki. Kumncane izinyanga eziyisithupha, lezo zingxenye zathuthelwa ngezikhathi ezithile yigumbi lokuhweba kuze kutholakale inketho efanele.
- Futhi yini engazange ayithande kubathengi?
- O, ukupaka okukhokhelwayo. Kwakuyinsimu ye- "Exposa", futhi kwakukhona imithetho yabo. Sihlangane kaningi nabo kuwo wonke amazinga. Bachaza ukuthi indawo ekhokhelwayo evela ku- "Hiper" ayinangqondo. Lokhu akukhona kunoma yiliphi izwe lomhlaba. Awukwazi ukuthatha imali kubantu ngokuchitha le mali kuwe. Kepha asizange silalele. Iqhwa lalishayela ngemuva konyaka nesigamu noma amabili. Yebo, futhi lokho kungenxa yokuthi "i-Exposela" yayinezinhlelo zokunwetshwa okuthile. Ngenxa yalokho, ngakwazi ukuvuma.
- IForamu Online exoxwe ukuthi izindleko zokupaka "2 amalitha coca-cola" - okungukuthi, cishe ngedola.
- Angikhumbuli kakade. Kepha kugawule abantu - kwezomnotho kanye nemigomo.
- Kusekhona isilinganiso esingathandeki esikhwameni se-seseve ezikhwameni zepulasitiki. Uma umuntu efuna ukuya ehholo lezentengiselwano, isikhwama sakhe safakwa esikhwameni sabekwa uphawu. Ubuqotho babuzwa ukuphuma ehholo.
- Ngemuva kokuvulwa kwekudlula iminyaka eyisithupha. Saqala ukubona ukulahleka okungajwayelekile. Kubukeka sengathi wonke amasela edolobha afika kithi. Kwakudingeka ukuqinisa uhlelo lokubhekwa kwevidiyo. Ngenkathi amakhamera amasha afakiwe, kwadingeka ngiye esilinganisweni sesikhashana ngamaphakeji. Manje yini okufanele uyenze? Lapho kuvela uhlelo olusha lwevidiyo, konke lokhu kwasuswa.
- Khumbula ukusabela kokuqala kwabantu kwi-hypermarket?
- Abantu abaningi beza ekuvulekeni, kwakukhona emigqeni. Futhi ngakho-ke kwaqhubeka emasontweni okuqala. Ngemuva kwalokho sethula umkhankaso wokukhangisa - igagasi lesibili lahamba. Waqala ukuza nabantu ezifundeni. Njenganoma ikuphi okuthengiswayo, saba nokuvumela okuhle ngezimpelasonto. Futhi hhayi uMsombuluko Omubi: Ezimakethe ziwusuku oluvaliwe, osomabhizinisi beza kithi ukuthola okuncane kakhulu, ngoba sasinamanani amahle ezikhundleni eziningi.
Futhi konke okwenziwa ngezinsuku zesonto. Ngakho-ke, ngonyaka ofanayo ka-2005, sithuthukise uhlelo lokuthembeka. Kwakuyinto ehlukile - uhlelo lokuqala eBelarus. Bazenzile ngokwakho, bathuthela zonke izingosi zabathengisi emhlabeni.
Kuhlanganisa izinhlobo eziningi zesisusa: Isaphulelo, okubandayo, esihlonzile. Kuhle kakhulu ekuqaleni kwasebenza isigaxa esiqongelelwayo samaphoyinti. Amaphuzu aguqulwe eziphonweni ezithile. Abantu emigqeni bemi. Sihlele i-infocenter ehlukile yalokhu!
Kusukela ekuqaleni, uhlelo lwaphumelela, salishintsha, libunjiwe - lokhu kujwayelekile. Izaphulelo ngezinsuku zesonto, izaphulelo zabahola impesheni ngesikhathi sasemini ... Kuzwakala manje kunikezwe, kepha-ke akukho lutho olwalunjalo.
Sidale umnyango we-Innovation and Development. Wayeganwe ekwelapheni nasekuhlaziseni indlela abathengi. Sibe nebhokisi lapho abathengi bengaphonsa khona iziphakamiso zabo. Futhi abantu babesebenza. Kwakuyindlela entsha yokuhweba, futhi abathengi bakholelwa ekwazi ukuguqula okuthile ngesidingo sabo. Futhi saziguqula saphendula kulezi zifiso.
Sasinomkhiqizo wethu eBelarus. Amasaladi kuphela ayengamashumi amathathu. Futhi konke - ngokuhlaziywa okungapheli kwe-ABC nokujikeleza. Sasiziqhenya kakhulu ngokudla kwethu, cishe sacishe savula ikhekhe eliseduze komnyango, kwabe sekulandelana, esitezi sesibili. Abathengi bathola okuningi.
- Ingabe kwakukhona umuntu onjani ofanelekayo lapho iBigzz kufanele ibe khona ifana?
- Asizange silinganise nothile kuphela, sasilingana nabanye abaningi. Kepha umgomo wawumi ngalendlela elandelayo: kepha ake sibe yiplatifomu engcono kakhulu yokuhweba yabathengi. Okuthile kwathatha i-auchan, okuthile okuvela ku-lidl nokunye. Ngifunde incwadi yonke mayelana ne-American "Hyper" Costco, lapho ngihlala ngihamba khona njalo.
- Uma iBigzzz idluliselwa e-USA, ubuzobukeka kanjani?
- Ngobungane ngokwengeziwe futhi kunobuhlungu. Sine-hyppermarket, esitolo - into ephilayo enokusabela kumthengi. Futhi kusuka kubantu, futhi, kunesicelo sokunakwa. Uyazi ukuthi yisiphi isikhalazo esithandwayo eBigzz yeminyaka yokuqala? "Baphi abathengisi ?!" Lokhu kungokwengqondo kwethu: sidinga ukunakwa. Futhi izinkampani zaseMelika zinobuhlakani, zihlelekile, kahle wonke umuntu uyazi, endaweni enkulu ngeke uhlangane nomuntu egqokezelwa.
- Ngemuva kwezinyanga ezimbalwa, "kuvulwa imvubu". Maduze nje eBelarus kuzoqala ukubhekana nokuthola okutholwe kwama-hypermarkets. Uqhudelani kanjani?
- "Imvubu kufanele ivulwe nhlobo phambi kwethu. Kepha sihlele ngandlela thile futhi, kunjalo, sasifuna ukubakhipha. Angikwazi ukusho ukuthi ukuvulwa kwe- "Hippo" kuthinte kakhulu ukuthengisa kwethu. Hhayi. Indoda igibela lapho, lapho kusondela khona. UHippo wayenezithameli zawo, sinezazo. Sasikhona, ngombono wami, siphumelele kakhudlwana sisendaweni. Lokho kupaka nje ...
- ngamanani ahlelwe?
- Sibalandele, bona - thina. Lokhu kujwayelekile. Ngaphezu kwalokho umsebenzi woMnyango wezentengiselwano waqala.
- IBigzz ayikaze ihlotshaniswe namanani aphansi. Ukhulume ngokuthi yibaphi osomabhizinisi abavela emakethe bafika ekuthengeni. Kuzwakala Kuyamangaza.
- Well, sasisebenza neminyaka emikhulu ... Asizange sihlele ukubeka njengeshibhile. Umgomo wethu kwakuyikhwalithi enhle ngamanani afanele. Kunezikhundla eziyizinkulungwane ezingama-40 - akunakwenzeka ukuthi wonke umuntu anikeze amanani aphansi.
Futhi, sinokungenisa kwethu.
- I-Bigzz yeminyaka eqandisiwe esiteji sesitolo esisodwa. Usebenze nini, inkampani yaxoxa ngesidingo sokwandisa?
- Iminyaka embalwa ngemuva kokuvulwa. Kwenzekani ngokulandelayo, angisazi.
Isiteshi sethu e-Telegraph. Joyina manje!
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