Kuze kube ngoMashi 8, isitolo se-pop-up "Amacala anjalo" azosebenza eMoscow eMoscow, ethengisa imikhiqizo ye-Brand (Mercha) lapho izinhlangano ezimbalwa ezinikelayo. Ukuze uthole imali, ukuvela kwaMega - isipiliyoni sokuqala somsebenzi esitolo esikhulu: ngaphambi kokuba izimpahla zabo zokupha athengiswa kakhulu ezitolo nasezitolo zabo eziku-inthanethi.
Ingxenye yahlelwa yindawo yokuthenga "Mega", okwakuhlinzekwa ngenyanga yesiteji esitolo sayo esitolo se-pop-up esitolo, kanye ne-portal yabezindaba "amacala anjalo" (iphrojekthi "ngidinga usizo"), okhuluma ngalo Izinkinga zenhlalo eRussia. Isitolo ngokwaso saphenduka sithakazelisa kakhulu: mayelana nemikhiqizo eminingi okumele siyitshele, ngoba zivame ukudalwa ngokubambisana nabaqambi abaziwayo, abaculi, izibalo zomphakathi noma ukumane amavolontiya avela ezintweni eziphilayo.
Ngakho-ke, izikhwama zokuthenga zendlu yezibhedlela zezingane "neLightthouse" Designer Ksenia Oganestiyan imishini evela ezinhlelweni zezindwangu zemfashini zamaqoqo abo. Eduze kwakho ungathola ama-sweeter ahlukile owenziwe abafundi - abaklami bemisebenzi yabo yokufunda. I-Studio Artemia Lebedeva ithuthukise okungajwayelekile kakhulu - ama-T-shirts anokunyatheliswa kweBraille yesisekelo "sokuxhumana", esekela abantu abayizithulu. Kwabathengisi be-Anton Foundation lapha, abasiza abantu abane-autism, kunezingcaphuno zabantu ezinzima zabantu abanjalo, ngokwesibonelo: "Ngithule lapho ngizwa uthando. Uthando luthula. "
Abamele izimali bathi umarchai akuyona mali kangako ukuthola imali eyengeziwe, lungatholwa khona uhlobo lwemisebenzi yolwazi: isiketi esingajwayelekile, isikhwama, i-portcard - lesi yisizathu sokukhuluma nokucabanga ngakho Siza labo abakudinga ngempela.
Ngemuva kokuvalwa eMega, esitolo "amacala anjalo" azoqhubeka nokusebenza online, lapho endaweni eyodwa futhi kungathengwa yi-celei yezinhlangano ezihlukahlukene zomusa.
Phambilini kubikwa ukuthi i-IKEA yaqala ukuthengisa abafundi be-Anton Foundation eduzane.
Abatshalizimali be-Mega 1 billion euros ekuvuseleleni kabusha.
I-Anastasia Agenkov, Retail.ru