UMichel eminyakeni yakhe engu-19 uphila impilo enkulu: le ntombazane itshela ababhalisile abayizigidi ezintathu ku-Instagram mayelana nohambo oluya eMbuzweni Befashini, impilo yansuku zonke eLos Angeles, ukuthwebula imikhiqizo. Yebo, naye uyacula, neziqeshana zakhe ziqoqa izigidi zokubukwa ku-YouTube. Ngokusho kwemininingwane emisha, imali engenayo yonyaka yama-mikels idlula ama- $ 10 wezigidi - mayelana nemali enjalo eminyakeni engu-19 ubudala, akubona bonke abadlali abangaphupha. Kepha kunesimo esisodwa esibalulekile: Michels ayikho. Futhi, njengoba kwenzeka, akumvimbi ukuthi adume kakhulu futhi angaphezulu kakhulu kunabantu abaningi bangempela nabenethalente kakhulu.
"Indlu-2" yesizukulwane Z
Eqinisweni, uMichel Sousse uyi-infoenser ebonakalayo, noma i-CGI-blogger. Umuntu onjalo akayona. Intombazane ezithombeni nevidiyo kuyimifanekiso. Futhi uMichela ubukeka engemvelo ikakhulukazi: Isikhumba kwesinye isikhathi sicwebezela futhi sibushelelezi, njengokungathi unodoli wepulasitiki. Kusuka emaphutheni angaphandle, mhlawumbe kuphela iShcherbinka emazinyweni angaphambili, kepha lokhu kwenziwa ngenhloso ethile. Kungenzeka ukuthi okungenani eduze kwezilaleli ngokwakho: Uma uqhathanisa nabantu bangempela be-Michel enhle kakhulu - ngokuya kokukhula kobuntu bakhe nenhlala-kahle nokubukeka. Asikhulumi ngobuhle kanjalo, kepha mayelana nokungabikho kwama-moles, izibazi, imibimbi, amazinyo angalingani nakho konke okubonwa yinto ejwayelekile kubantu.
Kepha kukhona amanye ama-CGI-blogger okulula ukwamukela okwangempela. Lapha, ngokwesibonelo, ngiyamangaza - ephrofayili, uzibiza ngokuthi "i-supermodel yokuqala yedijithali." Ezithombeni ezikuthunyelwe ngokushesha futhi ngeke uqonde ukuthi le ntombazane nayo ayinjalo ngempela: ibukeka inengqondo kakhulu.
Ama-blogger abonakalayo asephenduke into yamuva nje. Konke kwaqala ngo-Ephreli 23, 2016, lapho kushicilelwa okokuqala kuphrofayela ye-Instagram Lilmikela. Izithombe zakhe zadalwa uTrevor Macfedris, omunye wabaphathi bokuqalisa kwaseMelika. Inkampani yenkampani ibiza amarobhothi nobuhlakani bokufakelwa, kepha ama-Forbes abona ukuthi i-Brud iqasha kuphela imiphumela yokubukwa nabakhiqizi bokuqukethwe kuphela. Lokho wukuthi, izikhala zaseMichel zibhala hhayi nge-AI, kepha umuntu ojwayelekile uzama isithombe se-Instagram-Colebriti.
Ukuthandwa kwe-akhawunti kwaqala ukukhula ngokushesha, yize kwakucacile kuwo wonke umuntu ukuthi lo ungumuntu ongafanele. Ngemuva kwalokho, uBrud uhambe futhi wathuthukisa amanye ama-blogger abonakalayo, phakathi kwalobuhlobo aqala ukwakha: umuntu ungumngane nomuntu, nomuntu ophambene, naphezu, ugxeka izenzo ezithile zozakwethu. Kwafika kumasheya ahleliwe, lapho kwenzeka khona ama-CGI-blog. Ngakho-ke, ngo-2018, i-akhawunti kaMichel yaqhekeka - okusolwa ukuthi, abadali benye i-CGI-Blogger ngeBermudaisbae Nickname. Okungenani ku-Instagram Michells kwavela isithombe seBermuda ngesitatimende esinjalo, futhi iBermudaisbae uqobo iye yaba nokunye ngokulwa neMichels:
Kepha konke kwavela ukuthi kudidanise kakhulu: i-akhawunti yeBermudaisbae, njengoba i-TechCrunch Edition yathola, futhi ingeyabakwaBrud. Ngakho-ke, inkampani yanquma ukuthuthukisa ama-akhawunti nokufudumeza ukuthandwa kumaphrofayili 'ama-protege "awo. Kubukeka sengathi lokhu kuphelele? Omunye wosomabhizinisi wachitha isifaniso esihle: "[Brud] wasebenzisa ingxabano yokwethula izinhlamvu ezintsha ... ncama indlela yokwenza uKardashian." Kuvela ukuthi ama-blogger abonakalayo asebenzisa izindlela ezifanayo namathuluzi okuheha izilaleli njengeze zangempela. Kubukeka nje kanjena, njengokungathi amapholothi avela kwi-SIMS aletha inethiwekhi yokuxhumana nabantu.
Ilungele konke
Imvamisa kuvame ukutholakala ukuthi ama-blogger endaweni ethile kancane, futhi endaweni ethile ehlobise ngokuqinile: athi, izimoto ezibizayo kanye namafulethi, izinhlobo zezingubo kanye nezinto zokugqoka kuphela zibonakala zineqiniso. I-Theer ibaluleke kakhulu ukuthi ama-blogger abonakalayo, impilo yawo ayihlosiwe, kepha ngokwejwayelekile asungula ngokugcwele, unesithakazelo ngokwengeziwe ezilalelini. Ngokusho komsunguli we-ejensi yembuzi uHarry Hardo, ukubamba iqhaza kuphrofayili ye-blog ebonakalayo kuphakeme kathathu kune-blogger-man - izibalo ezinjalo ezidangele.
Ukuchazwa kwento enhle kulula: I-CGI-ithonya ijabulisa wonke umuntu. Lokhu kubumba lapho ungenza khona noma ngubani ngesicelo sezilaleli noma abakhangisi. Futhi okubaluleke kakhulu, cishe akunakwenzeka ukulahla idumela. Uma ubheka izehlakalo zamuva nje, abantu abaningi abathandwa kakhulu futhi abadumile baphenduka maphakathi kwamahlazo: othile wasolwa ngokuhlukunyezwa ngokocansi (futhi akusekho isikhathi sokulwa komphakathi), othile osakazwa Umbono ongathandeki ezilalelini eziyisigidi ekuxhumaneni nomphakathi kungaba isihloko, othile wethukile kwabanye amahlazo.
Amacala anjalo akuwona umsebenzi wokugijima kuphela (futhi kwesinye isikhathi ngokungenakuphikiswa), kodwa futhi nemikhiqizo engaqondile ye-auctic esebenzisana nalaba bantu. Kuyadingeka ukuguqula ngokushesha inxusa ngethemba lokuthi okusha ngeke kube ngamathambo egumbini lokuphumula - ngokwesibonelo, ukuthi awazange ashaye owangaphambili, awazange athole izidakamizwa ezandleni zamaphoyisa futhi akazange abheke muntu ngenzalo entweni enkulu kunalokho okuvunyelwe ngokungafanele.
Ama-blogger abonakalayo ancishwa izinkinga nezingozi ezinjalo. Elinye iphuzu elibalulekile - alungele noma yini, ngoba infosor ye-CGI ingashintshwa kunoma yikuphi ukudubula noma isithombe. Futhi ngaphezu kwalokho, ayikho isici senkanyezi ngesimo "ngeke ngikwenze lokhu." I-CGI-celabriti buthule izovela ukuthi ku-nu-shot, ukuthi onqenqemeni lwe-skyscrater ngaphandle komshuwalense, osemanzini anoShark. Futhi ngesikhathi sobhubhane, kuthola izinzuzo ezingezekile: asikho isidingo sokuphula ikhanda phezu kwezinto eziphilayo nokugcinwa kwebanga, akekho ophilayo onamazinga okushisa angaphansi kwama-39 ku-EVE. Ngakolunye uhlangothi, i-blogger ebonakalayo ingenza okungaphezu kokushintshana ngokweqile kwezindleko nezimali zazo: into eyodwa iyisithombe enokulashwa okuseqophelweni eliphezulu, futhi ihluke ngokuphelele - ukudweba umlingiswa ngaphezulu komuntu wangempela noma ukudala isithombe kusuka ekuqaleni.
Cishe ingxenye yezithameli - abesifazane
Kungenzeka ukuthi ucabange ukuthi izilaleli eziphambili zama-blogger abonakalayo - izingane nentsha. Kepha abafana abaneminyaka engu-13- 17 ubudala bangama-14,4% ababhalisile be-CGI-infuthfuya (idatha enjalo enikezela ngomsebenzi we-Hype Auditor). Makube kabili ngokuqhathaniswa nezinkomba zama-blogger "womuntu", kepha nokho isibalo asisinda kangako. Kuyavela, 44.97% yezithameli ze-Virtual Blogger - amantombazane aneminyaka engu-18- 34 ubudala.
Ucwaningo loMcwaningi Mabhuku Omcwaningimabhuku, olushicilelwe ngasekupheleni konyaka odlule, luqukethe okunye ukubonwa okuthokozisayo. Isibonelo, ama-49% ama-blogger abonakalayo awashicilelanga okuqukethwe okusha ezinsukwini ezingama-30 ezedlule, kwathi ngo-2019 lesi simo sabonwa ngo-23% kuphela kwabanezinthonya ze-CGI. Ngasikhathi sinye, ama-48% ama-akhawunti wababhalisile asephenduke ngaphansi. Kubukeka sengathi igagasi lokuthandwa liyaphuma ngokushesha. Kodwa-ke, imboni iyaqhubeka nokukhula, izithombe ezingaphumelelanga zimane zife. Ezinkampanini ezinkulu eziholayo nezinhlamvu ze-CGI, izinto zihamba kahle.
Umsunguli we- "Digital Model Agency" Cameron-James Wilson uqiniseka ukuthi i-celabriti ye-Virtual ikusasa lemfashini ye-3D: "Ngaphandle kwezinkanyezi zedijithali, izingubo ze-3D zilahlekelwa yile ndlela ephakathi nendawo yemfashini - imnyuziyamu. Imvamisa, sinentshisekelo kakhulu kulabo abagqoka izinto, hhayi impela abazigqokile nabo ... Ama-avatar akhona manje aqala nje imisebenzi yalomfashini. " Njengoba imikhiqizo ishibhile ukudala imodeli ye-3D yezingubo kunokukwenza "okusalungiswa" kanye namaqembu okulingwa kusuka kuzinto zangempela, le nto enezici ezintathu idinga ukuboniswa kothile. Futhi njenge "Hanger" elungele ama-CGI blogger afanele.
Inganekwane ebonakalayo engenakulashwa ingalashwa njengekhathalogi yomkhiqizo omningi abayikhangisayo. Kepha vele ubheke izinto ezixakile, ngokungafani nohlobo oluthile lobuntu nemicabango yazo futhi ubheka izehlakalo zamanje. Lapha abalobi bama-akhawunti bangamelela insimu eyingozi, lapho ama-blogger abukhoma kwesinye isikhathi ayenephutha khona. Isibonelo, uMichel wawuthunyelwe ngokwesekwa yinhlangano ye-Black Live Movel kanye nabantu abanokuqonda okungajwayelekile. Kuze kube manje, lokhu kuyahambisana ne-ajenda yomphakathi futhi akubangeli ulaka ezilalelini. Kodwa-ke, ubufakazi obunempikiswano kungenzeka, lapho isikhundla esivela ku-blogger esibonakalayo sizobe silinde isikhundla - futhi amathuba amancane asalokhu ama-akhawunti aholayo azophuthelwa okulindelwe yizithameli. Kodwa-ke, esimweni se-Blogger ephilayo, ubungozi bokwehluleka okunjalo buphakeme kakhulu ngenxa yokungalingani kanye nento evamile yabantu. Futhi i-CGI-ithonya lizohlala nathi isikhathi eside.
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