Leli phephandaba elizungeze i-Facebook (NASDAQ: FB) alikwazi ukubizwa ngokuthi lithandeka. Abasebenzisi base-Australia bagxeka ipulatifomu evimbe amawebhusayithi ezindaba njengengxenye yokulwa nomthetho wemithombo yezindaba ehlongozwayo, ezophoqa isiqhwaga sokuxhumana nabantu kanye ne-Google (NASDAQ: Goog) ukukhokha abamemezeli bezwe ukuthola okuqukethwe kwezindaba.
Ngokusho kweBloomberg, lesi sinyathelo esingalindelekile se-Facebook sinciphise umthombo oyinhloko wezindaba cishe zawo wonke ama-furalia wesihlanu (kufaka phakathi izincomo eziphathelene nokulawulwa kweCoronavirus, izexwayiso ezivela ku-Meteorological Askey).
Abasebenzisi bezigidi eziyi-17 base-Australia manje abakwazanga ukuxoxa izindaba zabashicileli bakazwelonke noma bakwamanye amazwe. Lesi sinyathelo sincishwa nabasebenzisi be-Facebook abayizigidi eziyizinkulungwane ezingama-2,8 zamandla okushicilela izindatshana zabashicileli base-Australia.
Iphrojekthi esaxoxwa ngayo ePhalamende ingaphoqa ama-Media Giants ukuthi akhokhe izinhlangano zezindaba zezihloko ezishicilelwe kumanethiwekhi abo. Ngokomthetho ophakanyiswe yiKhomishini yase-Australia ekuvuthweni nasekuvikelweni kwabathengi, ne-Google, i-Facebook kuzodingeka ukuthi baxoxisane nabashicileli futhi bakhokhele okuqukethwe okubekwe kumapulatifomu. Uma umthetho uvunywa futhi waqinisekiswa ngefomu lamanje, kuzodalwa isibonelo.
I-alfabhethi (NASDAQ: Googl) yahamba ngendlela evumelana nekhono, iqala ukungena kwizivumelwano zokukhokha nabashicileli. Le nkampani isivele iye yamemezela isivumelwano seminyaka emithathu nge-News Corp (NASDAQ: NWSA) Rupert Merdok ekukhokhweni kokuqukethwe. Lesi sinyathelo sandulelwa ukuthengiselana okufanayo, okwamenyezelwa muva nje.
I-Facebook yabelana ngokulahla ngemuva kwemakethe
Le "impi ye-Australia" yaba yisiqephu sokugcina sempi ye-antimonopoly, abathengisa ngamatshe ase-United States kanye ne-European Union basekwethulwe ngohlaka lwemizamo yokunciphisa umthelela kanye nemikhuba yokucinga.
NgoDisemba, i-Federal Trade Commission kanye nama-46 ezwe afaka ama-antimonopoly afakwe ku-Facebook, asola ukuthi athenge futhi aqede ekuqaleni ama-Starts ukuze acindezele ukucindezela.
Kunzima ukubikezela ukuthi lezi zinkinga zomthetho zizoqala kanjani ukulimaza i-Facebook namandla ayo okukhiqiza imali, kepha kusobala ukuthi amasheya we-FB asefunwa kancane.
Kulonyaka, amaphepha enkampani anikela kakhulu kwabaqhudelana abo, kufaka phakathi i-Google, Twitter (NYSE: TWTR) kanye ne-Snap (NYSE: SNAP). Kusukela ekuqaleni konyaka, i-Facebook yawa ngo-2%, ngenkathi imali ekhokhwa ngozakwabo inyuke ngo-20-35%.
Ngakho-ke, i-Facebook ngempela ngeke ikwazi ukunqoba kule mpi, edonsela ukholo lwabatshalizimali enkampanini?
Esikhathini esifushane, ingcindezi ngokusobala, kepha noma ibheka zonke izinkinga zokulawula nezepolitiki, uMark Zuckerberg (kanye nokwahlukaniswa kwalo kwedijithali yokukhangisa) kutholakale ngokuzethemba okubangelwa yibhubhane. Kumakhompi wekota wokugcina Facebook arekhodwe amarekhodi wemali engenayo kanye nenzuzo ngokumelene nesizinda sokuqhuma okubukhali ngokuthengwa okubukhali okuku-inthanethi ngesikhathi samaholide, okuholele ekukhuphukeni komsebenzi wabasebenzisi bendawo yenkampani.
I-BMO APLAYSTS UMark:
"Izingozi ze-antimonopoly nezepolitiki zihlala ziphakeme, kepha zinaka ukubuyiselwa emuva kwakamuva, zivame ukubhekelwa ngamanani. Ngenkathi izinyathelo zokulwa nama-antimonopoly zibhekene ne-FB manje sezihlelekile, sikubheka njengokungenakwenzeka ukwenza izinqumo ezithile ezinyangeni eziyi-12 ezizayo. "
Ngenkathi i-Facebook inciphisa ibhizinisi layo lezindaba, abatshalizimali balandela ngokucophelela impumelelo yenkampani njengengxenye yokuhlukaniswa kwemali engenayo.
Amathuluzi e-Commerce, anjengemakethe, ekugcineni angaba yisiqondiso esikhulu sokukhula. Ngokusho kokuthunyelwe kwakamuva kukaMorgan Stanley kwakamuva, izitolo ze-Instagram, ama-reels kanye nezinsizakalo zemakethe yeFacebook kulo nyaka zingaletha inkampani imali eyengeziwe ye- $ 3 billion.
Beka kafushane
Esikhathini esizayo esiseduze, amasheya we-Facebook kungenzeka aqhubeke nokubalekela ngemuva kwemakethe, njengoba inkampani yathola ukudonswa ekulweni nosopolitiki nabalawuli. Kodwa-ke, ngaphezu kwesisekelo somsebenzisi esiyizigidigidi ezi-2 senkampani namathuba ahlukile anikezwa yibhizinisi elincane enza amasheya awo ngokutshalwa kwemali okukhangayo ngokuhamba kwesikhathi.
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