Usomabhizinisi we-novice osebenzisa ikhadi lesikweletu likamama liphika ukutholwa kolwazi lwangaphakathi kuye.
IPhini likaMongameli uNonst eNyakatho Melika u-Ann Hebert (u-Ann Hebert) ushiye okuthunyelwe ngemuva kweminyaka engama-25 yokusebenza enhlanganweni. Njengoba kugcizelelwe eNike, umphathi ophezulu washiya le nkampani ngesicelo sakhe. Lokhu kwenzeke ezinsukwini ezimbalwa ngemuva kokukhishwa kwezinto zeBloomberg eziphathelene nebhizinisi lendodana yakhe eSusale Snaker. Umndeni uyakuphika ukushushiswa imininingwane yangaphakathi ngenxa yezinzuzo.
Njengoba iBloomberg Yezinto Ezibonakalayo Ingalimaza Imenenja Ephezulu Nike
Iqhawe eliyinhloko lamanothi linguJoe Hebert oneminyaka engu-19 ubudala (uJoe Hebert), ohola ibhizinisi ngaphansi kweNickname West Coast Joe. Ngomlando wakhe, uBloomberg ukhuluma ngesimo samanje embonini ye-Snicker, ngokwesibonelo, uthi, ukuthi i-Covion ye-19 ayizange iphazamise abathengisi abanjengaye. Ngokuphambene nalokho, isimo esiyingqayizivele sasiza ukukhula ekuthengisweni.
Ngokusho kwe-Investment Bank Cowen Inc., Lapho iBloomberg isho ukuthi iliphi i-Bloomberg, elinye lamazinga okukhula ngokushesha okuvela emakethe yesibili selivele izinyanga ngemuva kokuqala kobhubhane. Kuthinte kakhulu izaphulelo ezinkulu zezinkampani ezithengisa izicathulo - kuze kufike ekwindla ngamanani kabili. "Ama-boutique amaningi amancane aphathukile abeke izaphulelo ku-50%. Vele uzame ukuqeda konke, "kusho uChebert.
Ngokwethulwa kwezinyathelo ze-anticoronevirus kanye nokuhlukaniswa, amakhasimende angahle ayeke ukuya ezitolo ezijwayelekile futhi aqala ukusebenzisa amapulatifomu akwa-inthanethi afana ne-SCEASX. Ummeleli wesevisi ukuqinisekisile lokho ngoMeyi nangoJuni kuba izinyanga eziningi kakhulu zenhlangano kusukela ngesikhathi sokwethula ngoFebhuwari 2016. Ifilimu elibhalwe phansi ne-ESPN "ESPN" umdanso wokugcina "Mayelana noMichael Jordan: Umdlali we-basketball useye washintsha isiko lemidlalo yomhlaba emkhakheni wezicathulo, futhi amamodeli angavamile abathengisi beJordani bathola izinkulungwane zamaRandi
Ngesikhathi esifanayo, ukukhula okubukhali kwe-West Coast Streetwear. Ngokusho kukaHebert, ngoMeyi 2020 kuphela wathola amadola ayizinkulungwane ezingama-600 futhi wavuka kubathengisi abaphezulu bama-sneaker ku-stockx. Ngaphambi kwalapho, imali yakhe esezingeni eliphakathi ayizange idlule ama-dollar ayizinkulungwane ezingama-200 ngenyanga.
Lapho usomabhizinisi we-novice ebhekana nezinkinga ekuhlinzekweni kwezicathulo, wagxila ku-inthanethi. Iqembu lakhe lilandele ama-sneaker amasha asebenzisa ama-bots futhi awuthenge ngamavolumu amakhulu ngaphambi kokuba amamodeli athole amakhasimende ajwayelekile. Wethula futhi okubhaliselwe kweqembu le-Conss in Discord: Amadola angama-250 ngenyanga angatholakala ngaphambi kokukhishwa, izaphulelo kanye nokuthengisa.
Abaqhudelana kaWest Coast Streetwear bane-software efanayo futhi efana nemakethe eStockx, Bloomberg emakiwe. UHebert obizwa ngokuthi ukuncintisana kwayo ubukhona 'bokuhlaziywa okungaguquki nokuthembekile "lapho uthenga isicathulo nokuqonda kwesidingo esandayo.
Engxoxweni nentatheli, uHebert wachaza ukuthi "ukufuna ugqozi" wangena kanjani e-United States ukuyothengisa izicathulo ngqo elolini - elandela isibonelo somsunguli waseNike Phil Knight. I-West Coast Joe yachitha ngaphezu kwama-200 amadola ayizinkulungwane ezingamakhulu amabili ethembeni lokuthola ama-dollar ayizinkulungwane ezingama-50. Kwakugxilwe kakhulu kuma-Nike Sneaker, yize kwakukhona ezinye izitolo ze-Adidas.
Esondela kokugcina kokuqukethwe, intatheli uBloomberg ithe "ngengozi" afundwe ngobudlelwano bomabhizinisi abanemenenja ephezulu uNike. Wathola lokhu ngasekupheleni kukaJuni 2020, lapho uJoe Hebert ebiza intatheli evela ku-Ann. Lapho intatheli ebuza ukukhombisa imali engenayo ye-West Coast Streetwear, usomabhizinisi wathumela e-American Express Corporate Card to Ann Bebert.
I-West Coast Joe ikuqinisekisile uBloomberg u-Ann Hebert ngunina. Wena, ngokukaJoe, "uphefumulelwe" ebhizinisini lakhe, kodwa wahlala esikhundleni "esiphakeme kakhulu" eSike, ukuthi wenqatshelwe ukuhlanganyela noma yiluphi ulwazi lwangaphakathi nendodana yakhe kuze kube yilapho indodana yakhe ifinyelela kwiziprofetho.
Kwenzekani ekugcineni
UHebert wagcizelela ukuthi umama wakhe nendawo yakhe yomsebenzi wakhe akazange asho izinto ezibonakalayo zeBloomberg, futhi wayeka ukuxhumana nentatheli kungekudala ngemuva kokukhuluma ngalesi sihloko. U-Ann akazange aphendule izingcingo ze-ejensi.
Ummeleli weNike waphawula ukuthi u-Ann ngonyaka we-2018 wembula imininingwane yenkampani ngebhizinisi leNdodana. "Akukho ukwephulwa kwezepolitiki yangaphakathi, okukhipha imininingwane eyimfihlo, akukho ukungqubuzana kwezintshisekelo noma ubudlelwano bezentengiselwano," inkampani eyabiwe ngaphambi kokukhishwa kwezinto.
U-Ann Hebert akazange aphendule imibuzo ye-Bloomberg futhi ngemuva kokumenyezelwa kokwesula, okwenzeka ngoMashi 2. Yimuphi umphathi ophambili wangaphambili ozothatha okunye, akukacaci, kepha ku-Nike bekulokhu kwenzeka kusukela ngonyaka we-1995: ngezikhathi ezahlukahlukene wasebenza njengenhloko yokuthengisa eNyakatho Melika, kanye naseNhloko yokwahlukana e-Asia -Isifunda saseCacific neLatin America.
Isikhundla sokugcina se-hebeger esihlala sivela kuJuni 2020. Inani lamasheya enkampani ngemuva kokwenzekile akukashintshi okuningi. Ngubani ozothatha iposi elikhululiwe, uNike athembise ukumemezela ngokuhamba kwesikhathi.
# Izindaba # Ibhizinisi #Nike # Sneaker
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