I-Whiskas® Animal feed Brand yethule iphrojekthi yezenhlalo "eyadalwa ngonyawo" eNoovosibirsk, okuhloswe ngalo ukuthola indlu entsha yamakati. Esizeni esikhethekile, abagqugquzeli bathumele imibuzo yamakati emikhakheni abafuna abanikazi bawo. Ngisho nobani ozothatha isinqumo sokunikeza isilwane esinothando ekhaya, uhlobo luzonikeza isethi ekhethekile, yakhelwe ukusiza ukumnakekela ngenyanga yokuqala yokuphila.
Ngonyaka owedlule, inani elikhulu labantu laba nentshisekelo lapho kungenzeka ukuthi liqale ikati, kufaka phakathi ukulikhipha endaweni yokukhosela, kepha abaningi babo abasamukelanga isinqumo sokugcina. Ngokusho kwezibalo ze-Yandex ngo-Ephreli 2020, isicelo sikakithi sacelwa abantu abaningi abangama-76,5% kunonyaka ngaphambili, futhi ngoMeyi - ngo-82% ngaphezulu kwenyanga ka-2019. I-57.8% yandisa inani lezicelo zokuthi "Thatha ikati" ngoJanuwari 2021 uma kuqhathaniswa nenyanga efanayo ngo-2020. Esikhathini kusuka ngoMashi 2020 kuya ku-Janawari 2021, isicelo esithi "IKitten" sabuzwa kubantu abangama-37,4% noma abayi-11 ngaphezulu kwezinyanga ezifanayo ngonyaka phambilini.
Iphrojekthi ethi "Idalwe Ngu-Foot" yenzelwe ukuqeda izithiyo lapho abanikazi besikhathi esizayo ezivame ukubhekana nazo. Abagqugquzeli bacabanga ngezinkinga eziyisisekelo ezihlobene nempilo yezilwane ezifuywayo ezinyangeni zokuqala zokuphila kwabo - wonke ama-kittens, abhalwa kumaphrofayili enkampani, ahlolwe kudokotela wezilwane. Ukuze basize abanikazi besikhathi esizayo benze izinyathelo zokuqala, i-Whiskas® izophinde inikeze zonke izinhlamvu zamakhithi wephrojekthi ngokunakekelwa kwekati. Ukwakheka kwabo kufaka phakathi ibhokisi lezilwane zesilwane, ukudla kwenyanga yokuqala, isitifiketi sezipho ePetshop.ru Petshop.ru nezeluleko zamahhala eziku-inthanethi ezivela kudokotela wezilwane. Uma "abazali" abasanda kwenziwa abanaso isipiliyoni ekukhuliseni ama-kittens, incwajana enemininingwane ewusizo mayelana nezilwane izosiza ukuphendula imibuzo ejwayelekile kakhulu. Izinto ezengeziwe zezemfundo zizotholakala nakwesayithi labanikazi besikhathi esizayo.
Ukuheha ukunaka kwale nkinga, uhlobo lwethulwe umkhankaso omkhulu wokukhangisa. Ama-roller nezinye izinto zokudala, ahluthwe ukusekela iphrojekthi yezenhlalo, abonise ukuthi noma yiliphi i-Prank Kitten linxeshezelwa inani lothando eliletha umnikazi wakhe.
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