Kwe-Apple, wenqaba wonke amakhasimende, kepha akakwazanga ukumelana nemakethe ngemuva kokulahlekelwa yikhasimende eliyinhloko.
Kusukela ngo-1999 kuya ku-2007, i-portalplayer yadala ama-microchips wabakhiqizi be-Media Player futhi bakwazi ukusebenza nge-IBM, Sony nabanye. I-Apple yaba iklayenti eliyinhloko le-portalplayer - ukubambisana nayo kwaholela ekuphumeleleni okuyinhloko kanye nokwehluleka kwenkampani.
Ukubukeka kwe-portalplayer
Ekupheleni kuka-1998, uCapitalist waseVordon Campbell waphakamisa umenzi we-semiconductor kazwelonke ukudala ama-chip wabadlali be-Mp3. Akukho okuphathwa okuphezulu komqondo wenkampani onentshisekelo, ngaphandle komqondisi weJohn Mallard Technologies. Ngemuva komhlangano, wachitha uGordon epaka, kwathi ngoJuni 1999 Mallard, eCampbell kanye nabanye abane kuzwelonke basungulwa i-PortalPlayer.Ukwakha inkampani, bakhange ama- $ 5 million kusuka kuJ.P. UMorgan, noCampbell batshale imali yalo. I-PortalPlayer ebandakanyeka ekukhiqizeni ama-microkircuiss kanye nesoftware yamadivayisi e-multimedia aphathekayo.
Ngo-2000, amakhasimende ayi-12 asebenza nge-portalplayer, iningi labakhiqizi bemishini yase-Asia, kodwa phakathi kwawo laliyi-IBM. Uhlele ukusebenzisa i-portalplayer ukudedela isidlali esincane se-MP3 ngesikrini esiyindilinga namahedfoni we-bluetooth angenantambo, azosebenza ngokushayela kanzima kanzima.
Futhi i-portalplayer isebenze kumdlali we-Aiwa, uxhaso lukaSony. Kepha esigabeni sokugcina, uSony washiya le ntuthuko, mayelana nobani kamuva, ngamahemuhemu, ngiyaxolisa.
Ngo-2001, i-apula libhekiswe ku-portalplayer. Lapho-ke ukwakhiwa kwabadlali e-Apple kwabandakanyeka kuNjiniyela uTony Fadel - ubefuna inkampani enomsebenzi owenziwe ngomumo futhi wanikela ngokubambisana. Le nkampani yavuma futhi yayeka ukusebenza namakhasimende asele. Ngokusho kwangaphambilini umphathi wePortalPlayer uBenauss, abasebenzi abangama-200 benkampani e-USA no-80 eNdiya bathuthela emsebenzini nge-iPod.
Ukwazi nokusebenza nge-Apple
Ngubani uTony fadelI-Apple Efirew Fadel ngo-2001 - ngenxa yesipiliyoni somsebenzi wakhe ngamadivayisi aphathekayo.
Eminyakeni yama-90s, wasebenzisana nomlingo ojwayelekile, lapho asebenze khona "kwi-analogue" ye-smartphone ", lapho inkampani yaqhamuka neminyaka eminingi ngaphambi kokubukeka kwayo emakethe. UFadell utshelwe: "Emava okujwayelekile womlingo kwakukhona konke - imeyili yeselula, imidlalo elandelwayo, ukuthenga neminye imisebenzi. Nalokhu ngo-1994. Namuhla sonke siyakuqonda ukuthi kuyini, kodwa-ke kwakudingeka amahora amane ukuchaza abantu iphrojekthi. " Kodwa-ke, ngo-2003, inkampani ivaliwe.
Ngemuva kwalokho uFadell wasebenza ePhilips elekhliphu nge-Nino Pocket Computer. Lapho, wahlangana nabamele ama-audiobooks azwakalayo, asebeni online abafuna ukwengeza isoftware yabo eNino. Ngemuva kwalokho uFadel wacabanga okokuqala ngomqondo wesidlali sedijithali.
Esikhathini sakhe samahhala, uFadell wasebenza njengoDJ futhi akathandanga ukuthwala amabhokisi amakhulu nama-CD naye. UFadel wacabanga, kungenzeka ukusebenzisa indlela ezwakalayo futhi wenze umculo wedijithali ukuxazulula le nkinga. Uphakamise umbono wobuholi bePhillips, kodwa ngempumelelo.
Kamuva, uFadel washiya le nkampani, okwesikhashana wasebenza kumaRandoetworks kwathi ngo-1999 wasungula eyakhe izinhlelo zokuqala zobandlululwa ngomculo.
IFadel yathuthukisa idivaysi engakopisha umculo kusuka ku-CD uye kwi-hard disk futhi uyigcine. Kodwa-ke, ngokusho kwakhe, kule nqubo, isimo semakethe sesishintshile - kwacaca ukuthi abathengi abafuni ukwamukela umculo, bathenge okuthile ngokomzimba. Unxuse izinkampani ezingama-80 ngesicelo sokuxhasa ngezimali, kepha yonke indawo yathola ukwenqaba.
Inkampani evela enkampanini ngo-2001 yaphela ngokushesha. Futhi ngaleso sikhathi, uFadel wabizwa kwa-Apple.
Lapho u-Apple aqala khona ukuthuthukisa i-iPodNgo-2000, inhloko yemisebenzi ye-Apple Steve yanquma ukudala isidlali somculo. Izidlali ze-MP3 ezethulwe emakethe, imisebenzi ebhekwe njengengakhululeki, imbi futhi ayisebenzi.
Abanye basebenze kuphela kuma-CD, abanye abane-disk enzima, kodwa babemkhulu futhi banzima, futhi izindawo zabo zokuxhumana ziphazamiseki. Ngaphezu kwalokho, abadlali basebenzise i-USB 1.1 Standard ngokuhanjiswa okuhamba kancane kwamafayela. Imisebenzi ikholelwa ukuthi i-Apple ingenza umdlali wayo, igweme la maphutha.
Wayala ukudalwa komdlali uJohn Rubinstein, inhloko yoMnyango Wezobuchwepheshe Wenkampani. Njengoba onjiniyela be-Apple bebematasa - besebenza kumaphrojekthi ahlobene neMac, uRubinstein acele usizo kubantu besithathu. Ufunde ngendoda eneziqu ezidingekayo kanye nesipiliyoni - uTony fadel. URubinstein wambiza ngoJanuwari 2001 futhi waphakamisa ukujoyina i-Apple.
Le nkampani yabelwa ithimba le-fadel kwabaqambi abangama-30, abakwa-Programmers kanye nonjiniyela be-Hardware, banikeza ukuthuthukiswa komdlali izinyanga eziyishumi.
UFadell wayefuna inkampani enezisombululo ezenziwe ngomumo. Unxuse amafemu ayisishiyagalolunye, kufaka phakathi abakhiqizi abakhiqizi be-elekthronikhi abaphambili, amathuluzi okudala ne-Texas. Kodwa-ke, ikhambi elihle kakhulu lalivela ku-portalplayer. I-Apple ikhanya cishe ipulatifomu ye-Hardware eyenziwe ngomumo kanye ne-OS ephansi (ukuphathwa kwamandla, umgogodla kanye nomshayeli).
UFadel wayazi ukuthi umdlali we-portalplayer wasebenza kuma-portotypes ambalwa wabadlali, omunye wabo wayengekho ngaphezu kwephakethe likagwayi. I-Apple nayo ithenge i-batch enkulu yamadiski angu-1.8-inch hard disk nge-5 GB, ezosiza ekwenzeni abadlali abancane.
I-Apple yaqala ukusebenza nge-portalplayer ehlobo lika-2001, kanye nokuthengisa kwe-iPod kwaqala ngoNovemba.
Ngokusho kukaKnauss, i-fadel ibhekisisa ukwakheka kwesidlali se-portalplayer "kunalokho amabi" - amadivaysi afana ne-radio receiver enenqwaba yezinkinobho. Abadlali ababaxhasi uhlu lwadlalwayo ngamathrekhi angaphezu kwayishumi, kwakungekho silinganiso.
Noma kunjalo, uFadell wabona ukuthi kungenzeka ukuthi kungenzeka kube khona entuthukweni, ngaphezu kwalokho, apula "ashisiwe" izinsuku. UKnauss uthe lapho u-Apple edluliswa ku-portalplayer, iphrojekthi yesidlali ibikulungele ama-80%. "Isikhathi esiningi esichithwa ekwakheni i-iPod saya ekuthuthukisweni komkhiqizo wethu," kusho uKnauss.
I-Apple Efuna ukwengeza ekusekelweni kwensiza yefomethi yomculo ka-AAC, i-Equalizer kanye nesibonisi esisha azenzele izinyanga ezintathu, atshele iKnauss.
Ngokusho kwakhe, uFadell wayazi ukuthi angathola kanjani usizo lomdlali, futhi imisebenzi yeSteve yakha lokho umsebenzisi azozizwa ngokusebenza nedivaysi.
Ekuqaleni, imisebenzi yaqhuba imihlangano nge-iPod njalo emavikini amabili noma amathathu, kodwa ngemuva kokudalwa kwama-prototypes okuqala, asebenze kulo msebenzi nsuku zonke. Emihlanganweni, wachaza ngokuningiliziwe ngemizwa ekusebenzeni ne-iPod.
Wayefuna ukufika engoma efiselekayo ezofinyelelwa ngokuchofoza kathathu, ukuze imenyu ivulwe ngokushesha, futhi umsindo womdlali wacaca ngokwengeziwe. Ngokusho kukaKnauss, imisebenzi yahlupheka ngokulalelwa kwezindlebe, futhi abathuthukisi kwadingeka benze umdlali omkhulu.
Imisebenzi ibuye yaphakamisa ukuthi ingangezi uhlelo lokuvikela lwedijithali kusuka ku-DRM Piracy kwinguqulo yokuqala yesidlali ukuze singanciphisi ukuthengisa.
Ukuvela kwensiza kwathuthukiswa nguJoni AIV. Ekuqaleni komsebenzi ku-iPod AIV sekuvele kwakhiwe ukubukeka kwe-IMAC, okwamukelwa kozakwabo nabathengi. Emsebenzini kuMdlali, waphefumulelwa umsakazo weBraun 3T Pocket.
Lapho i-iPod icishe isilungele, i-apula yathola esinye isici kumdlali - ingakhishwa ngamahora amathathu eMtatsheni Osesimweni. UKnauss wakhumbula: "Imigqa yokukhiqiza yayimi ngomumo. Kwavela ukuthi isikhathi esinzima kakhulu kumdlali. Kwaphela amasonto ayisishiyagalombili, babecabanga ukuthi bathola isidlali se-MPP, esasingakwazi ukusebenza ngaphandle kokuvuselela amahora angaphezu kwamathathu. " Ngesikhathi, lapho benquma inkinga, iKnauss elahlekile ukholo empumelelweni futhi yashiya inkampani.
Fall Portaplayer
Ngokusho kukaKnauses, lapho i-iPod icishe yavele isilungile, u-Apple wathenga ukulawulwa kwesigxobo se-portalplayer, inani lokuthengiselana lalingazange livezwe. Umdlali wokuqala we-Apple uphume ngo-2001, khona-ke imali engenayo ye-portalplayer yayingu- $ 1.9 million.
Ngo-2003, ngoJanuwari-Septhemba, le nkampani yathola imali engenayo engama- $ 12,9 million kanye nokulahleka kwezigidi ezingama- $ 7.3 ngemuva kwesikhathi esifanayo, imali engenayo elahlekelwe yi- $ 48 million lapho kulahlekelwa yizinkulungwane eziyi-131. Naphezu kokunyuka okubukhali kwemali engenayo, inkampani ayitholanga inzuzo, amanothi CNN.
NgoNovemba 19, 2004, i-portalplayer yenze i-IPO ku-NASDAQ: Intengo yokwabelana yenkampani yanda ngaphezu kwama-50% ngemuva kokuqala kokuhweba. Intengo yokuqala yayingama- $ 17, ngokuphezulu babiza ama- $ 25,80. Ngenxa yalokhu, i-IPO Portalplayer iheha ama- $ 106 million.
Ekuqaleni kuka-2006, u-Apple wathi ngeke usasebenzisa ama-portalplayer processor ku-iPod - wathuthela esixazululweni kusuka kwa-Samsung.
Abahlaziyi bacabanga ukuthi i-apula bafuna ukunciphisa izindleko zabadlali, futhi futhi benganelisekile ngejubane lokuhlinzekwa okuvela ku-portalplayer. Lapho-ke ukubambisana ne-apula kwaletha inkampani engaphezu kwama-90% yemali engenayo. Ngokumelene nalesi sizinda salo mkhankaso, i-portalplayer yawela eNasdaq ngo-45%, futhi inani lemakethe linciphile kusuka ku- $ 600 million kuya ku- $ 380 million.
I-PortalPlayer ngemuva kwegebe elinama-apula, anciphise ama-14% abasebenzi emhlabeni wonke futhi azama ukusebenza ngokuzimela. Usebenze ama-oda kwabanye abakhiqizi babadlali futhi wathuthukisa ubuchwepheshe babo.
NgoNovemba 2006, uNvidia uthenge i-portalplayer ngama- $ 357 million WSJ wabhala ukuthi uNvidia wayefuna ukuya ezimakethe ezintsha ezintsha ngaleso sikhathi: abadlali kanye nezikrini ezingeziwe ze-laptop.
Usihlalo wePortalplayer weBhodi Yabaqondisi, uRichard Sanki, uthe isivumelwano sokuwina abasebenzi nabaninimasheya. "Sichithe izinyanga ezimbalwa ezedlule, sifunda ngokucophelela izinketho zamasu. Sifunda ukuthi izinzuzo ezinikezwe ukutholwa kweNvidia zikholisa kakhulu, "kusho yena.
Iwebhusayithi yenkampani iyekile umsebenzi ngoFebhuwari 2007.
#Portplayer #ipod #apple
Umthombo