Empilweni yokuqalwa okuthuthukayo, ngolunye usuku lapho umzuzu wenzeka lapho kudingeka ukukhulisa imali kakhulu. Ngakho-ke, ngo-2020, insizakalo yokulethwa kwamasethi wokupheka okudala idonsele ukutshalwa kwezimali kwenani elingu- $ 5 million kusuka eRussia Investment Fund (RDI), i-French Company French Angel - it kungenye yezinto zokuthengiselana ezinkulu zonyaka.
Into ebaluleke kunazo zonke ukuthi kungani inqubo yonke iqala, ukuqonda ukuthi inkampani idinga ukuxhaswa ngezimali, futhi ngamanani athile (lokhu akubangeli $ 100,000, kepha angaphezu kwama- $ 2 million). Ukuza kulokhu, abasunguli kufanele babikezelwe iminyaka engu-1-2 ngaphambili, ukuthi ngabe imodeli yezezimali yanele, manje, manje, futhi izoba ntofontofo ukuthuthukisa inkampani ngaphakathi kohlaka lwayo. Uma impendulo ithi "cha" futhi idinga isheke ngaphezulu, kufanelekile ukuhlela kabusha kubatshalizimali bezikhungo.
Uma ngaphambi kokuqala kokuqala kuhlale ngezezimali zezingelosi zebhizinisi, kuzofanele kwakhiwe kabusha. Ukusebenza nabatshalizimali bezikhungo kwakhiwe ngendlela ehlukile: Lapho uhlela ukukhululwa kokuthengiselana nokuvalwa kwawo, kuyadingeka ukubeka isikhathi. Ngokusho kwezibalo, ama-90% ezinkampani ezisencane ahluleka, ngo-7.5 kwezingu-10 "Burn" ngisho nokwesekwa kwemali ye-Venture Capital. Ukufundisa ngezimali kuhlala kuyingozi kubatshalizimali. Ngakolunye uhlangothi, ukutshalwa kwezimali okuyinhlokodolobha kuyinzuzo enkulu kunazo zonke emhlabeni. Isibonelo, imali etshalwe ku-Google $ 100,000 Emuva ngo-1998, uDavid Checheron wakwazi ukuba ngomunye wabantu abacebile emhlabeni abathola imali engenayo engu- $ 6.10).
Imvamisa ukuqalwa kubalwa ukuthi yonke inqubo izothatha izinyanga ezi-4-6. Kodwa-ke, empeleni kuvela isikhathi eside. Endabeni yethu - ngaphezu konyaka. Okungukuthi, isikhathi esilindelwe singaphindwe kabanzi ngo-3 - lokhu kuzoba ukulinganiselwa okulinganiswayo kwesikhathi lapho kuzoba nengxoxo yezimo namanye amaphuzu, ukugcina nokuvala okwenziwayo.
Kuyinto ngoba inqubo yokuvala isivumelwano sebhizinisi ithatha okungaphezulu kwesikhathi esilindelekile, kubalulekile ukuba nesitoko hhayi kuphela uhlelo, kodwa futhi, no-D. ukwenza lokhu, ngokufana nenqubo enkulu yokuxoxisana, Ezinye izingxoxo ziwusizo. Ekuhambeni kokuthengiselana kwethu okuyinhloko kusuka ku-RDIP naseBullEelle, savala okuncane okumbalwa. Uma lo msebenzi akwenziwa, kunengozi enkulu yokuthi isikhathi sokulinda imali yenkampani izophela, futhi empeleni ngeke ibe khona ukuthi siphile. Ngaphambi komphumela ofiselekayo esimweni esinjalo, awusoze wakuthola.
Ukusesha kwabatshalizimali: Ukubekezela nomsebenziAkunandaba ukuthi kubonakala sengathi kusobala ukuthi ekuqaleni, ukuphikelela kuphela okunquma ukuthi ukuthengiselana kuzovalwa noma cha. Ngesikhathi sokucinga umthombo wezimali, ukuqala kokuqala kufanele kukhulume nabatshalizimali, imali ehlukene, izinkampani. Akuwona ngamunye wabo kulula ukuxhumana futhi ngokushesha wenza isinqumo: Abanye baphikile, abanye badonsa. Ngisho nasezikhathini ezinzima kakhulu akunakwenzeka ukunikela, udinga ukusukuma bese uya phambili - lokhu kuyisihluthulelo sempumelelo.
Elinye iphuzu elibalulekile ukuba khona kweTrex. Ngaphandle kwakhe, ikakhulukazi emakethe yaseRussia, lapho kungekho khona abahlanganyeli abaningi futhi uyakwazi ukulandelela indlela yokuqalisa. Njengoba kunikezwe ukuthi isikhathi ngaphambi kokuvalwa kokuthengiselana sikhulu impela, abatshalizimali babheka izinkampani ezingakanani ezenza amalungiselelo nezinhlelo zentuthuko. Lapho izifufula zifika njalo futhi zibonisa ukuthi zikwazile ukufeza isikhathi esithile ngokuya ngezibopho ezake zaba khona, kubangela ukuzethemba kwabatshalizimali.
Uma umsebenzi wokuheha imali yezingelosi ebhizinisini yinqubo ephethwe ngayo, ukuvalwa kokuthengiselana okukhulu maqondana nengcindezi kungumzamo omkhulu. Nokho, lapho umsunguli enesizinda esiqinile ngesimo seqembu elingavala ngokuphelele i-OS, njengoba kuphela kunzima ukuhlanganisa imisebenzi yamanje yenkampani kanye nokuqoqwa kwemali kwezikhungo.
Indlela eya empumelelweni: Ukuxhumana, PR, TrustLowo owaziyo ukulalela nokuzwa abatshalizimali be-Fidbek empumelelweni. Vele, akukho sikhwama esizosho ukuthi kuqondile ukuthuthukisa ukuqala ukuze uthole imali. Kepha yimiphi imibuzo ebuzwa ngabatshalizimali, njengoba bekhuluma, abakufunayo, udinga ukuzama ukuqonda ukuthi hlobo luni lwamathini angempela anabantu, futhi aluvalele ngokushesha. Ngaphezu kwalokho, amaseshu azohluka ngokuya ngesikhundla somuntu enhlanganweni. Akunakwenzeka ukukushaya indiva: Ngenkathi izinhlangothi zikhululekile komunye nomunye, akukho ukunyakaza okuzokwenzeka. Kumele kube nesivumelwano nalabo abanemibono efanayo ngezinto ezinhle kakhulu, kukhona amandla amahle ebudlelwaneni futhi kukhona "chemistry" athile ezingeni lomuntu.
Ngemuva kokuvalwa ngempumelelo kwenziwa, kufanele ulondoloze ukuxhumana. Ngokusho kocwaningo "Venture Barometer 2019", ama-38% okuqala axhumana nabatshalizimali ngesikhathi esingu-1 ngenyanga, ama-35% - kanye ngesonto kanye ne-27% - ngekota. Abatshalizimali, ngokwengxenye yabo, benze kaningi kakhulu: ama-53% abo axhumana nezinkampani zephothifoliyo. Zombili lezi zinhlangothi zaphawula ukuthi ukujwayelana kwazo nezwe elikhulu lamabhizinisi kanye nabantu abalungile kuwusizo olubaluleke kakhulu lokuqalisa ephothifoliyo. Futhi leli yithuba elikhulu lokuthuthuka okwengeziwe kwenkampani.
Akufanele ukhohlwe ngabalingani bamanje: nabo badinga ukukhuluma nokwakha ubudlelwano bokuthembana, khona-ke abantu abasemongweni lokuphoqa majere bazohlangana. Ngaphandle kokuxhaswa kwabaninimasheya, ngokwesibonelo, asize senzeke sangempela. Esimweni esinzima nabahlinzeki basabela ngokuqonda ukuthi kwenye indawo lapho inkokhelo ihlehlisiwe, yalungiswa lapho kwadingeka ukuthi ihlele kabusha izinqubo.
Lokhu okulandelayo, okukufanele ukusho ukuthi kungukuphathwa kwe-Pr noma kwe-Pr noma ukuqaphela kwedumela lemakethe. Asizange sisebenzise lokhu, kepha ngemuva kokuthi isivumelwano sacaca ukuthi umzuzu ubaluleke kakhulu. Imakethe yaseRussia ayiyi enkulu njenge-Europe noma i-Advery yase-America (i-Russian Federation cishe i-1% yevolumu ehlanganisiwe), ngakho-ke ukuqala kufanele kwenze konke okusemandleni ukuze abantu baqonde ukuthi yiziphi izindinganiso afuna ukuzisho. Ngakho-ke, ngaphambi kwezingxoxo ezingqondweni zomtshali zimali kanye nomphakathi ochwepheshe, "isithombe" senkampani sizokwakheka, futhi lokhu kwandisa izinga lokuthembela futhi kwenziwe lula ukuxhumana.