Tsvagiridzo: Vashoma vanhu vanowana podcasts uye havagone "kusimudzwa" kunge rollers mu tiktok

Anonim

Abstract axios zvinyorwa nezve matambudziko emusika wekushambadzira kwePodcasts - ndiko kukurumidza kukura, asi zvakadaro mudiki pakati pezvimwe midhiya.

Anenge kambani yese mikuru midhiya yakamiswa mune yekutanga ye podcasts nyowani. Asi vazhinji vavo havauye nemari - kanenge kureba senge. Sezvineiwo nezvedzimwe tekinoroji matsva, kudana kwevatengi kunokurumidza kupfuura mari.

Tsvagiridzo: Vashoma vanhu vanowana podcasts uye havagone
Forecast yemari yekushambadzira muUnited States muminda dzakasiyana-siyana kubva muna 2015 kusvika 2024. Podcasts ndiyo inokurumidza kukura chikamu, asi zvidiki zvidiki zvehuwandu hwemari. Yakatumirwa na: Axios.

Axios edition yakagoverwa nematambudziko makuru emusika:

Mari uye kuteerera - chete pakati pevatambi vakuru. 1% yevanyori vese vanogamuchira 99% yekurodha uye mari yakakura kwazvo pamusika.

Semuenzaniso, department rezvinyorwa rakaunza New York Times muna 2019 dzinenge madhora makumi matatu emari mari. Iyo bhizinesi kutungamira kweVOX Media Podcasts inogamuchirawo makumi emamiriyoni emadhora. Uye Spiym sosi inoshandisa mazana emamirioni pane inobata nevanyori - iyo kambani yakabhadhara madhora zana emamiriyoni jogan yechibvumirano chenguva refu.

Tsvagiridzo: Vashoma vanhu vanowana podcasts uye havagone
Nhamba yekukuvara kwePodcasts muna Ndira 2019. Ipapo iyo yepakati podcast mumusika yakawana 124 downloads. Yakatumirwa na: Axios.

Podcast haigone kupenya kunge roller mu tiktok. Vanyori vanonyanya kuoma kugovera kuburitswa kwavo kupfuura vhidhiyo, sezvo izvi zvisina chikuva chakakurumbira senge youtube, Instagram kana Tiktok.

"Kashoma zvisingawanzo mumwe munhu ari mu1% yepamusoro Podcasts, saka ruzhinji runotarisa pakukura zvishoma nezvishoma zvishoma," akadaro munyori weBuzzsprout Marshall Brown. Kuzivikanwa kwePodcas kunoenderana nemhando yezvinyorwa uye huwandu hwemari yakaiswa mukushambadzira.

Iko hakuna zvishandiso zvakajeka zvekushambadzira nekuda kwemhirizhonga nemasevhisi. Vanyori vanoisa nyaya pamapuratifomu mazhinji akasiyana. Makambaniwo anoisawo mukugadzira yavo yega masevhisi ePodcasts, semuenzaniso Spotify, IHEUSMEDIA, apuro, SiriusXM.

Spotify yakaita tekinoroji yekubatanidza kwekushambadzira muPodcast: Iyo sevhisi inowedzera promto munguva chaiyo yakavakirwa pane yeiyo mushandisi data, iyo mhando yechigadzirwa, zera nedzimwe data. Panguva imwecheteyo, mamwe mapuratifomu anoshandisa maitiro echinyakare - otomatiki mitsara yeredhiyo mune nyaya.

"Musika wacho uchagovana naye zviviri: pakati pezvisikwa zvedu nekucheka kushambadzira uye chokwadi chekuti ini ndinoona mune imwe yeindasitiri - kushambadzira mune radio redhiyo kana TV," yakawedzera Jay Richman.

Muridzi wePodcorn Podcorn Agnes Kozer zvinyorwa zvekuti vanyori vakakura kwazvo vanowana mari yekutanga kubva kune vakajairwa kushambadzira uye vanovimba nehuwandu hwekuteerera. Asi pane mukana wezvekutora izvo zvichasarudza iyo inoratidzira yakasarudzika uye gamuchira traffic kumutengo wemhando yenyaya.

Chii chichaitika kumisika yekushambadzira yePodcasts

SaGoogle neFacebook akasimbisa musika wekushambadzira yedhijitari, kusanganisa seti yemakambani mune imwechete, musika wekutezana unoshandurwawo.

Semuenzaniso, Sifyfiti, IHHHHOUSTHE, IMHONDISIA, INHOUSS uye vamwe vanotsvaga kuwedzera musika kune podcasts kumutengesi kune kushambadzira kwavo sekushambadzira, kugoverwa uye kugovera. Spotify inoshandiswa pakutenga makambani madiki ePodcas, mazana emamirioni kubatsira kugadzira imwe chete ecosystem yePodcasts.

#Spotsify Podcasts

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